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PUBLISHER: Digital TV Research | PRODUCT CODE: 1126027

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1126027

Asia Pacific SVOD Forecasts

PUBLISHED:
PAGES: 120 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1600
PDF and Excel (Global License)
USD 4800

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Asia Pacific to add 205 million SVOD subs

Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million 2021. China will have 364 million SVOD subscriptions in 2027 - or 49% of the region's total. India will add 92 million to reach 176 million in 2027.

Simon Murray, Principal Analyst at Digital TV Research, said: "The six major US-based platforms (Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+) will only control a quarter of Asia Pacific's SVOD subscriptions by 2027 - much lower than in any other region in the world. These platforms will never gain access to China and India has plenty of local players."

Disney+ overtook Netflix in subscriber terms in 2020 - almost entirely due to its success in India. Disney+ Hotstar reshaped the SVOD landscape in India, mainly by controlling the rights to India Premier League cricket. Disney+ Hotstar did not retain the IPL rights from 2023. The platform will lose 4.5 million subscribers in 2022 and 10 million in 2023 before plateauing.

Assuming that Disney+ retained the IPL rights in India, the previous forecasts estimated 127 million Disney+ subscribers across the region by 2027. Our revised forecasts predict 66 million by 2027 - 61 million less.

Table of Contents

Published in September 2022 and based on June results, this 120 -page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes , the report comes in two parts:

  • Insight: Detailed country analysis for 22 countries in an 89-page PDF document.
  • Excel workbook covering each year from 2010 to 2027 for 22 countries by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 141 SVOD platforms across 22 countries:

Country SVOD ops SVOD Platforms
Australia 9 Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Zee5
Cambodia 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix
China 5 Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili
Hong Kong 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu
India 11 Netflix; Amazon Prime Video; Disney+ Hotstar; HBO; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Voot Select; Paramount+
Indonesia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Vidio; Viu
Japan 11 Netflix; Amazon Prime Video; Disney+; HBO; Parmount+; Apple TV+; Hulu; U-Next; Avex dtv; Telasa; Niconico
Laos 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Malaysia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; Sooka
Mongolia 3 Netflix; Amazon Prime Video; Apple TV+
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Viu
Nepal 3 Netflix; Amazon Prime Video; Disney+
New Zealand 7 Netflix; Amazon Prime Video; Disney+; Paramount+; Apple TV+; Britbox; Neon
Pakistan 6 Netflix; Amazon Prime Video; Disney+; Iflix; StarzPlay; Zee5
Philippines 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Singapore 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
South Korea 9 Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve
Sri Lanka 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee5
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; WeTV;Iflix; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
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