PUBLISHER: Digital TV Research | PRODUCT CODE: 1126027
PUBLISHER: Digital TV Research | PRODUCT CODE: 1126027
Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million 2021. China will have 364 million SVOD subscriptions in 2027 - or 49% of the region's total. India will add 92 million to reach 176 million in 2027.
Simon Murray, Principal Analyst at Digital TV Research, said: "The six major US-based platforms (Netflix, Disney+, Paramount+, HBO Max, Amazon Prime Video and Apple TV+) will only control a quarter of Asia Pacific's SVOD subscriptions by 2027 - much lower than in any other region in the world. These platforms will never gain access to China and India has plenty of local players."
Disney+ overtook Netflix in subscriber terms in 2020 - almost entirely due to its success in India. Disney+ Hotstar reshaped the SVOD landscape in India, mainly by controlling the rights to India Premier League cricket. Disney+ Hotstar did not retain the IPL rights from 2023. The platform will lose 4.5 million subscribers in 2022 and 10 million in 2023 before plateauing.
Assuming that Disney+ retained the IPL rights in India, the previous forecasts estimated 127 million Disney+ subscribers across the region by 2027. Our revised forecasts predict 66 million by 2027 - 61 million less.
Published in September 2022 and based on June results, this 120 -page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes , the report comes in two parts:
Forecasts for the following 141 SVOD platforms across 22 countries:
Country | SVOD ops | SVOD Platforms |
Australia | 9 | Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now |
Bangladesh | 4 | Netflix; Amazon Prime Video; Disney+; Zee5 |
Cambodia | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix |
China | 5 | Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili |
Hong Kong | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu |
India | 11 | Netflix; Amazon Prime Video; Disney+ Hotstar; HBO; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Voot Select; Paramount+ |
Indonesia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Vidio; Viu |
Japan | 11 | Netflix; Amazon Prime Video; Disney+; HBO; Parmount+; Apple TV+; Hulu; U-Next; Avex dtv; Telasa; Niconico |
Laos | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+ |
Malaysia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; Sooka |
Mongolia | 3 | Netflix; Amazon Prime Video; Apple TV+ |
Myanmar | 4 | Netflix; Amazon Prime Video; Disney+; Viu |
Nepal | 3 | Netflix; Amazon Prime Video; Disney+ |
New Zealand | 7 | Netflix; Amazon Prime Video; Disney+; Paramount+; Apple TV+; Britbox; Neon |
Pakistan | 6 | Netflix; Amazon Prime Video; Disney+; Iflix; StarzPlay; Zee5 |
Philippines | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu |
Singapore | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu |
South Korea | 9 | Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve |
Sri Lanka | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee5 |
Taiwan | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT |
Thailand | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; WeTV;Iflix; Viu; True ID |
Vietnam | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix |