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PUBLISHER: Digital TV Research | PRODUCT CODE: 1349508

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1349508

Global AVOD Forecasts

PUBLISHED:
PAGES: 236 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1900
PDF and Excel (Global License)
USD 5700

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AVOD revenues for TV series and movies will reach $69 billion by 2029, up by $30 billion from $39 billion in 2023.

The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Simon Murray, Principal Analyst at Digital TV Research, said: "These forecasts are a lot lower than our previous edition as platforms have delayed and/or scaled back their expansion plans. Most hybrid AVOD-SVOD tiers offered will be in developed markets. Few platforms want to risk antagonizing the investment community by expanding these services into developing markets where the rewards are lower."

Murray continued: "We have cut back the number of countries where these hybrid tiers will appear. By 2029, we expect that Netflix and Disney+ will both be in 46 countries, HBO Max in 35 countries and Paramount+/SkyShowtime in 37 countries."

Table of Contents

Published in September 2023, this 236-page PDF and excel report contains extensive coverage of the AVOD sector (TV episodes and movies only) . Based on June 2023 results and updating major platform launches, the report comprises:

  • Executive Summary.
  • Major AVOD platforms, including revenue estimates for 138 countries, regionally and globally (2015 to 2029), including Netflix, Disney+, Paramount+, HBO Max, YouTube and Facebook.
  • OTT insight profiles: globally and for 10 countries: Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK, USA
  • Forecasts for 138 countries and global overviews from 2015 to 2029

AVOD forecasts for 138 countries with platforms including Netflix, Disney+, HBO Max, Paramount+, Pluto TV, Samsung TV Plus, Roku Channel, YouTube and Facebook where applicable as well as:

Country AVOD Platforms
Arabic OSN, Shahid, StarzPlay
Australia 9Now; Ten Play; 7Plus
Austria Joyn; RTL
Belgium RTL Play; VTM Go
Brazil Globoplay
Canada CTV; Global; TVA; CBC
China iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili
Denmark TV2; Discovery; Viafree
Finland MTV; Discovery; Ruutu
France TF1; M6; France Televisions; MyCanal
Germany RTL; Joyn
Hong Kong TVB; Viu
India Zee5; Sony Liv; ALT Balaji; Eros Now; Voot
Indonesia Iflix; Viu; Vidio; Vision+/MCN
Ireland RTE; TV3
Italy Mediaset; RAI; Discovery
Japan Niconico; Tver; U-Next
Malaysia Sooka/Astro; Iflix; Viu/Media Prima
Mexico Vix/Televisa/Blim; Azteca/Claro
Netherlands Videoland; Talpa; NPO; Viaplay
New Zealand TVNZ; ThreeNow
Norway TV2; Viafree; Discovery
Philippines Iflix; Viu
Poland TVP; TVN; Polsat; Canal Plus
Portugal SIC; RTP; TVI
Russia Ivi; Megogo; Okko; Premier; Wink; Kion; Kinopoisk; Start
Singapore Viu
S Korea Tving; Wavve
Spain MiTele; Atresmedia; RTVE
Sri Lanka Zee5
Sweden TV4; Viafree; Discovery
Switzerland Play Suisse
Thailand Wetv/Iflix; Viu
Turkey Blu; Puhu; Exxen
UK ITV; All 4; My5/Pluto; Now/Sky
USA Hulu; Peacock/NBC; Tubi/Fox
Vietnam Wetv/Iflix
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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