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Market Research Report

Asia Pacific OTT TV and Video Forecasts

Published by Digital TV Research Product code 333651
Published Content info 206 Pages
Delivery time: 1-2 business days
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Asia Pacific OTT TV and Video Forecasts
Published: March 18, 2019 Content info: 206 Pages
Description

Asia Pacific OTT TV episode and movie revenues will reach $48 billion in 2024; up from the $21 billion recorded in 2018. According to the Asia Pacific OTT TV and Video Forecasts report, the total will increase by $5 billion in 2019 alone.

China and Japan will account for 71% of the region's total revenues by 2024. China will command a 57% share by 2024 from the 22 countries covered in the report.

Advertising on OTT sites [AVOD] is the main source of OTT revenues. SVOD will take 39% of OTT revenues by 2024, with AVOD supplying 52%.

AVOD revenues will exceed SVOD revenues in China, India and Japan. China's AVOD revenues will reach a staggering $16.60 billion by 2024 - or two-thirds of the Asia Pacific total.

Asia Pacific SVOD revenues will climb from just under $8 billion in 2018 to $19 billion in 2024. China's share will remain at about half of the total. India's SVOD revenues will quadruple, but it will still be way behind the similarly-sized China.

Table of Contents

Table of Contents

Published in March 2019, this 206-page PDF, PowerPoint and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 49-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2024 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in an 89-page PDF document.

Forecasts for the following 99 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Australia 4 Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh 3 Netflix; Amazon Prime Video; Iflix
Cambodia 3 Netflix; Amazon Prime Video; Iflix
China 3 Youku Tudou; IQiyi; Tencent Video
Hong Kong 4 Netflix; Amazon Prime Video; MyTV Super; Viu
India 11 Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Viu: Yupp TV
Indonesia 6 Netflix; Amazon Prime Video; Iflix; HOOQ; Catchplay; Viu
Japan 7 Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 2 Netflix; Amazon Prime Video
Malaysia 5 Netflix; Amazon Prime Video; Iflix; Viu; Dimsum
Mongolia 3 Netflix; Amazon Prime Video; Viu
Myanmar 3 Netflix; Amazon Prime Video; Iflix
Nepal 3 Netflix; Amazon Prime Video; Iflix
New Zealand 4 Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Iflix; Icflix; Starz Play
Philippines 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Singapore 5 Netflix; Amazon Prime Video; HOOQ; Catchplay; Viu
South Korea 7 Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka 3 Netflix; Amazon Prime Video; Iflix
Taiwan 4 Netflix; Amazon Prime Video; Catchplay; CHT
Thailand 5 Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam 4 Netflix; Amazon Prime Video; Iflix; HOOQ
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