Market Research Report
Asia Pacific OTT TV and Video Forecasts
|Published by||Digital TV Research||Product code||333651|
|Published||Content info||206 Pages
Delivery time: 1-2 business days
|Asia Pacific OTT TV and Video Forecasts|
|Published: March 18, 2019||Content info: 206 Pages||
Asia Pacific OTT TV episode and movie revenues will reach $48 billion in 2024; up from the $21 billion recorded in 2018. According to the Asia Pacific OTT TV and Video Forecasts report, the total will increase by $5 billion in 2019 alone.
China and Japan will account for 71% of the region's total revenues by 2024. China will command a 57% share by 2024 from the 22 countries covered in the report.
Advertising on OTT sites [AVOD] is the main source of OTT revenues. SVOD will take 39% of OTT revenues by 2024, with AVOD supplying 52%.
AVOD revenues will exceed SVOD revenues in China, India and Japan. China's AVOD revenues will reach a staggering $16.60 billion by 2024 - or two-thirds of the Asia Pacific total.
Asia Pacific SVOD revenues will climb from just under $8 billion in 2018 to $19 billion in 2024. China's share will remain at about half of the total. India's SVOD revenues will quadruple, but it will still be way behind the similarly-sized China.
Published in March 2019, this 206-page PDF, PowerPoint and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in three parts:
|Country||SVOD ops||SVOD Platforms|
|Australia||4||Netflix; Amazon Prime Video; Stan; Foxtel Now|
|Bangladesh||3||Netflix; Amazon Prime Video; Iflix|
|Cambodia||3||Netflix; Amazon Prime Video; Iflix|
|China||3||Youku Tudou; IQiyi; Tencent Video|
|Hong Kong||4||Netflix; Amazon Prime Video; MyTV Super; Viu|
|India||11||Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Viu: Yupp TV|
|Indonesia||6||Netflix; Amazon Prime Video; Iflix; HOOQ; Catchplay; Viu|
|Japan||7||Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass|
|Laos||2||Netflix; Amazon Prime Video|
|Malaysia||5||Netflix; Amazon Prime Video; Iflix; Viu; Dimsum|
|Mongolia||3||Netflix; Amazon Prime Video; Viu|
|Myanmar||3||Netflix; Amazon Prime Video; Iflix|
|Nepal||3||Netflix; Amazon Prime Video; Iflix|
|New Zealand||4||Netflix; Amazon Prime Video; Lightbox; Neon|
|Pakistan||5||Netflix; Amazon Prime Video; Iflix; Icflix; Starz Play|
|Philippines||5||Netflix; Amazon Prime Video; Iflix; HOOQ; Viu|
|Singapore||5||Netflix; Amazon Prime Video; HOOQ; Catchplay; Viu|
|South Korea||7||Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq|
|Sri Lanka||3||Netflix; Amazon Prime Video; Iflix|
|Taiwan||4||Netflix; Amazon Prime Video; Catchplay; CHT|
|Thailand||5||Netflix; Amazon Prime Video; Iflix; HOOQ; Viu|
|Vietnam||4||Netflix; Amazon Prime Video; Iflix; HOOQ|