PUBLISHER: Digital TV Research | PRODUCT CODE: 1341042
PUBLISHER: Digital TV Research | PRODUCT CODE: 1341042
Eastern Europe will have 68 million SVOD subscriptions by 2029; up by 27 million on 2023. Russia will generate 12 million of the additional subscriptions, with Poland adding 6 million.
The top platform by subscribers for the region will not be US-based - it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.
Simon Murray, Principal Analyst at Digital TV Research, said: "We have substantially upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029."
Country | SVOD ops | SVOD Platforms |
Albania | 4 | Netflix; Amazon Prime Video; Disney+; SkyShowtime |
Belarus | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka |
Bosnia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Bulgaria | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Croatia | 6 | Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime |
Cyprus | 4 | Netflix; Amazon Prime Video; Disney+; Apple TV+ |
Czech Rep | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Estonia | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3 |
Greece | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; SkyShowtime |
Hungary | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime |
Latvia | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3 |
Lithuania | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3 |
Macedonia | 6 | Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime |
Moldova | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO |
Montenegro | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Poland | 10 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box; Player+; SkyShowtime; HBO; Canal Plus; CDA |
Romania | 6 | Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime |
Russia | 8 | Ivi; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk; Start |
Serbia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime |
Slovakia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime |
Slovenia | 8 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime |
Ukraine | 4 | Netflix; Amazon Prime Video; Apple TV+; Megogo |
Country | AVOD Platforms |
Poland | TVP; TVN; Polsat; Canal Plus |
Russia | Ivi; Okko; Premier; Wink; Kion; Kinopoisk; Start |