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Market Research Report

Eastern Europe OTT TV and Video Forecasts

Published by Digital TV Research Product code 361657
Published Content info 192 Pages
Delivery time: 1-2 business days
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Eastern Europe OTT TV and Video Forecasts
Published: May 1, 2019 Content info: 192 Pages
Description

Eastern Europe will have 26.19 million SVOD subscriptions by 2024; up from 10.02 million recorded by end-2018. Russia will supply 8.77 million to the 2024 total, with Poland bringing in another 6.32 million. Together, they will account 58% of the region's total.

The Eastern Europe OTT TV and Video Forecasts report estimates that Russia became the SVOD subscription [an SVOD subscriber can have more than one subscription] market leader in 2018, by overtaking Poland. However, it will take until 2023 for Russia to generate greater SVOD revenues than Poland as its subscribers pay lower fees.

Digital TV Research forecasts that Netflix will have 8 million subscribers across 22 Eastern European countries by 2024, double its 2018 result and representing 30% of the regional total.

Simon Murray, Principal Analyst at Digital TV Research, said: "The imminent launches of both Disney+ and Apple TV+ will further boost the sector. We forecast nearly 3 million subscribers for Disney+ by 2024. Apple TV+ will be more modest."

Published in May 2019, this 192-page PDF, PowerPoint and excel report covers 22 countries. Covering TV episodes and movies, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 51-page PDF document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2024 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 70-page PDF document.
Table of Contents

Table of Contents

Forecasts for the following 123 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Albania 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Belarus 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Amediateka
Bosnia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO Go
Bulgaria 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO Go
Croatia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO Go
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO Go
Estonia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Greece 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; ANT1 Next
Hungary 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO Go
Latvia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Lithuania 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Macedonia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO Go
Moldova 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Montenegro 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO Go
Poland 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Ipla; Player+; Play Now; HBO Go
Romania 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO Go
Russia 8 Ivi; Megogo; Okko; Amediateka; Netflix; Amazon Prime; Disney+; Apple TV+
Serbia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO Go
Slovakia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO Go
Slovenia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO Go
Ukraine 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Divan.TV
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