Market Research Report
Eastern Europe OTT TV and Video Forecasts
|Published by||Digital TV Research||Product code||361657|
|Published||Content info||186 Pages
Delivery time: 1-2 business days
|Eastern Europe OTT TV and Video Forecasts|
|Published: August 21, 2018||Content info: 186 Pages||
OTT TV episode and movie revenues for 22 Eastern European countries will reach $3.51 billion in 2023; more than triple the $1.01 billion recorded in 2017.
Russia will account for 40% of the region's OTT revenues by 2023, with Poland generating a further 23%. From the $2,495 million additional revenues between 2017 and 2023, Russia will provide $994 million, with Poland bringing in a further $537 million.
Simon Murray, Principal Analyst at Digital TV Research, said: “We believe that Russia will achieve this growth with little help from international players. Foreign ownership restrictions on OTT platforms limit companies such as Netflix and Amazon Prime Video. Luckily for Russia there are plenty of home-grown platforms.”
SVOD became the region's largest OTT revenue source in 2017. SVOD revenues will reach $2.25 billion by 2023 (64% of total OTT revenues) - up from $515 million in 2017 (51% of total OTT revenues).
Russia will overtake Poland to become the SVOD revenue leader in 2018. Russia's SVOD revenues will reach $766 million by 2023 - or 34% of the regional total. Poland will provide another $598 million (27%). Their joint share will fall from 68% in 2017; revealing strong take-up in other countries.
The Eastern Europe OTT TV and Video Forecasts report estimates 22.1 million SVOD subscribers by 2023; triple the 7.1 million recorded by end-2017. From the 15 million additional subscribers, Russia will generate 5 million and Poland nearly 4 million.
Published in August 2018, this 186-page PDF and excel report covers 22 countries. Covering TV episodes and movies, the report comes in three parts:
|Country||SVOD ops||SVOD Platforms|
|Albania||2||Netflix; Amazon Prime Video|
|Belarus||4||Netflix; Amazon Prime Video; Megogo; Amediateka|
|Bosnia||4||Netflix; Amazon Prime Video; Pickbox; HBO Go|
|Bulgaria||4||Netflix; Amazon Prime Video; Voyo; HBO Go|
|Croatia||4||Netflix; Amazon Prime Video; Pickbox; HBO Go|
|Cyprus||2||Netflix; Amazon Prime Video|
|Czech Rep||5||Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go|
|Estonia||4||Netflix; Amazon Prime Video; Viaplay; Telia|
|Greece||3||Netflix; Amazon Prime Video; ANT1 Next|
|Hungary||4||Netflix; Amazon Prime Video; Myprime; HBO Go|
|Latvia||3||Netflix; Amazon Prime Video; Viaplay|
|Lithuania||3||Netflix; Amazon Prime Video; Viaplay|
|Macedonia||3||Netflix; Amazon Prime Video; Pickbox; HBO Go|
|Moldova||2||Netflix; Amazon Prime Video|
|Montenegro||4||Netflix; Amazon Prime Video; Pickbox; HBO Go|
|Poland||7||Netflix; Amazon Prime Video; Ipla; Player+; Play Now; Myprime; HBO Go|
|Romania||4||Netflix; Amazon Prime Video; Voyo; HBO Go|
|Russia||6||Ivi; Megogo; Okko; Amediateka; Netflix; Amazon Prime|
|Serbia||4||Netflix; Amazon Prime Video; Pickbox; HBO Go|
|Slovakia||5||Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go|
|Slovenia||5||Netflix; Amazon Prime Video; Pickbox; Voyo; HBO Go|
|Ukraine||4||Netflix; Amazon Prime Video; Megogo; Divan.TV|