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Market Research Report

Eastern Europe OTT TV and Video Forecasts

Published by Digital TV Research Product code 361657
Published Content info 186 Pages
Delivery time: 1-2 business days
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Eastern Europe OTT TV and Video Forecasts
Published: August 21, 2018 Content info: 186 Pages
Description

OTT TV episode and movie revenues for 22 Eastern European countries will reach $3.51 billion in 2023; more than triple the $1.01 billion recorded in 2017.

Russia will account for 40% of the region's OTT revenues by 2023, with Poland generating a further 23%. From the $2,495 million additional revenues between 2017 and 2023, Russia will provide $994 million, with Poland bringing in a further $537 million.

Simon Murray, Principal Analyst at Digital TV Research, said: “We believe that Russia will achieve this growth with little help from international players. Foreign ownership restrictions on OTT platforms limit companies such as Netflix and Amazon Prime Video. Luckily for Russia there are plenty of home-grown platforms.”

SVOD became the region's largest OTT revenue source in 2017. SVOD revenues will reach $2.25 billion by 2023 (64% of total OTT revenues) - up from $515 million in 2017 (51% of total OTT revenues).

Russia will overtake Poland to become the SVOD revenue leader in 2018. Russia's SVOD revenues will reach $766 million by 2023 - or 34% of the regional total. Poland will provide another $598 million (27%). Their joint share will fall from 68% in 2017; revealing strong take-up in other countries.

The Eastern Europe OTT TV and Video Forecasts report estimates 22.1 million SVOD subscribers by 2023; triple the 7.1 million recorded by end-2017. From the 15 million additional subscribers, Russia will generate 5 million and Poland nearly 4 million.

Table of Contents

Table of Contents

Published in August 2018, this 186-page PDF and excel report covers 22 countries. Covering TV episodes and movies, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 54-page PDF document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2023 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 65-page PDF document.

Forecasts for the following 81 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Albania 2 Netflix; Amazon Prime Video
Belarus 4 Netflix; Amazon Prime Video; Megogo; Amediateka
Bosnia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go
Bulgaria 4 Netflix; Amazon Prime Video; Voyo; HBO Go
Croatia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go
Cyprus 2 Netflix; Amazon Prime Video
Czech Rep 5 Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go
Estonia 4 Netflix; Amazon Prime Video; Viaplay; Telia
Greece 3 Netflix; Amazon Prime Video; ANT1 Next
Hungary 4 Netflix; Amazon Prime Video; Myprime; HBO Go
Latvia 3 Netflix; Amazon Prime Video; Viaplay
Lithuania 3 Netflix; Amazon Prime Video; Viaplay
Macedonia 3 Netflix; Amazon Prime Video; Pickbox; HBO Go
Moldova 2 Netflix; Amazon Prime Video
Montenegro 4 Netflix; Amazon Prime Video; Pickbox; HBO Go
Poland 7 Netflix; Amazon Prime Video; Ipla; Player+; Play Now; Myprime; HBO Go
Romania 4 Netflix; Amazon Prime Video; Voyo; HBO Go
Russia 6 Ivi; Megogo; Okko; Amediateka; Netflix; Amazon Prime
Serbia 4 Netflix; Amazon Prime Video; Pickbox; HBO Go
Slovakia 5 Netflix; Amazon Prime Video; Voyo; Myprime; HBO Go
Slovenia 5 Netflix; Amazon Prime Video; Pickbox; Voyo; HBO Go
Ukraine 4 Netflix; Amazon Prime Video; Megogo; Divan.TV
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