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Market Research Report

OTT TV and Video Databook

Published by Digital TV Research Product code 910001
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OTT TV and Video Databook
Published: September 2, 2019 Content info:
Description

Global online TV episode and movie revenues reached $68 billion in 2018, climbing from $51 billion in 2017 and up by $30 billion on 2016.

From the 138 countries covered in ‘the OTT TV and Video Databook’, the top five commanded 71% of the global revenues by 2018. OTT revenues exceeded $1 billion in 10 countries in 2018.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US added $6.5 billion in revenues in 2018, with China up by $3.6 billion. Therefore, the US and China were together responsible for more than half the world's additional revenues in 2018.”

SVOD became the largest OTT revenue source in 2014 when it overtook AVOD. SVOD's share reached 53% in 2018. SVOD revenues climbed by $11 billion in 2018 to $36 billion - up by 44% in the year. AVOD revenues increased by $5 billion in 2018 to take its total to $22 billion.

Table of Contents

Table of Contents

Published in September 2019, ‘the OTT TV and Video Databook’ contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues. SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries.

The 348-page PDF and excel report comes in two parts:

  • Global summary in 13-page PDF document.
  • Data for 138 countries for each year from 2010 to 2018 in an excel workbook. The workbook also contains summary tables.

Forecasts (for each year from 2010 to 2018) contain
the following detail for 138 countries:

Australia OTT TV & video forecasts
2010   2011   2012   2013   2014   2015   2016   2017   2018
Population (000)
Total households (000)
TV households (000)
Fixed broadband hh (000)
Smartphone subs (000)
Tablet subscribers (000)
TV HH/Total HH
Fixed broadband HH/Total HH
Smartphone subs/Population
Tablet subs/Population
 
OTT TV & video fixed broadband households (000)
OTT TV & video HH/Fixed broadband HH
OTT TV & video HH/TV HH
OTT TV & video smartphone subs (000)
OTT TV & video HH/smartph
Gross OTT TV & video (000)
 
SVOD subscribers (000)
SVOD homes/TVHH
SVOD homes/Fixed bband HH
SVOD homes/Smartphone users
 
TV rental transactions (000)
Movie rental transactions (000)
Total rental transactions (000)
TV DTO transactions (000)
Movie DTO transactions (000)
Total DTO transactions (000)
 
Online advg total (US$ mil.)
AVOD (US$ mil.)
Online TV rental revs ($ mil.)
Online movie rental revs ($ mil.)
Online rental revenues ($ mil.)
DTO TV revenues (US$ mil.)
DTO movie revenues (US$ mil.)
DTO Video revenues (US$ mil.)
SVOD revenues (US$ mil.)
OTT TV & video revs ($ mil.)

Forecasts for 138 countries:

AlbaniaAlgeria AngolaArgentina
ArmeniaAustraliaAustriaAzerbaijan
BahrainBangladeshBelarusBelgium
BeninBoliviaBosniaBotswana
BrazilBulgariaBurkina FasoBurundi
CambodiaCameroonCanadaCAR
ChadChileChinaColombia
DR CongoRep CongoCosta RicaCote d'Ivoire
CroatiaCyprusCzech Rep.Denmark
Dominican Rep.EcuadorEgyptEl Salvador
Eq GuineaEstoniaEthiopiaFinland
FranceGabonGambiaGeorgia
GermanyGhanaGreeceGuatemala
GuineaHondurasHong KongHungary
IcelandIndiaIndonesiaIreland
IsraelItalyJapanJordan
KazakhstanKenyaKuwaitLaos
LatviaLebanonLiberiaLithuania
LuxembourgMacedoniaMadagascarMalawi
MaliMalaysiaMaltaMexico
MoldovaMongoliaMontenegroMorocco
MozambiqueMyanmarNamibiaNepal
NetherlandsNew ZealandNicaraguaNiger
NigeriaNorwayOmanPakistan
PanamaParaguayPeruPhilippines
PolandPortugalPuerto RicoQatar
RomaniaRussiaRwandaSaudi Arabia
SenegalSerbiaSierra LeoneSingapore
SlovakiaSloveniaSouth AfricaSouth Korea
SpainSri LankaSwedenSwitzerland
SyriaTaiwanTanzaniaThailand
TogoTunisiaTurkeyUganda
UkraineUAEUKUSA
UruguayUzbekistanVenezuelaVietnam
Zambia Zimbabwe   
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