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Market Research Report

SVOD Databook

Published by Digital TV Research Product code 911446
Published Content info 180 Pages
Delivery time: 1-2 business days
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SVOD Databook
Published: September 18, 2019 Content info: 180 Pages

Gross SVOD subscriptions increased by 139 million in 2018 to 508 million - or up by 38%. The net subscriber count rose by 83 million in 2018 to reach 357 million - up by 31%. This means that the average SVOD subscriber paid for 1.43 SVOD subscriptions by end-2018 - up from 1.05 in 2010.

Simon Murray, Principal Analyst at Digital TV Research, said: “China and the US together accounted for 63% of the global total in 2018. China overtook the US in 2018 to become the gross SVOD subscription leader. China added nearly 60 million subscriptions in 2018 alone, with the US up by 27 million (despite its relative maturity). India nearly doubled its subscription base.”

Eight countries had more than 10 million SVOD subscriptions by end-2018 - collectively providing 80% of the global total.

Gross SVOD subscriptions represented 30.5% of TV households by end-2018. The proportion of net SVOD subscribers was 21.4% - meaning that more than a fifth of the world's TV households had at least one SVOD subscription by end-2018.

Table of Contents

Table of Contents

Published in September 2019, this 180-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 736 platforms across 138 countries.

The report comprises:

  • Executive PDF Summary.
  • Country-by-country data from 2010 to 2018.
Asia Pacific
CountrySVOD opsSVOD Platforms
Australia4Netflix; Amazon Prime Video; Stan; Foxtel Now
Bangladesh3Netflix; Amazon Prime Video; Iflix
Cambodia3Netflix; Amazon Prime Video; Iflix
China3Youku Tudou; IQiyi; Tencent Video
Hong Kong4Netflix; Amazon Prime Video; MyTV Super; Viu
India11Netflix; Amazon Prime Video; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Viu: Yupp TV
Indonesia6Netflix; Amazon Prime Video; Iflix; HOOQ; Catchplay; Viu
Japan7Netflix; Amazon Prime Video; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos2Netflix; Amazon Prime Video
Malaysia5Netflix; Amazon Prime Video; Iflix; Viu; Dimsum
Mongolia3Netflix; Amazon Prime Video; Viu
Myanmar3Netflix; Amazon Prime Video; Iflix
Nepal3Netflix; Amazon Prime Video; Iflix
New Zealand4Netflix; Amazon Prime Video; Lightbox; Neon
Pakistan5Netflix; Amazon Prime Video; Iflix; Icflix; Starz Play
Philippines5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Singapore5Netflix; Amazon Prime Video; HOOQ; Catchplay; Viu
South Korea7Netflix; Amazon Prime Video; Tving; LG U+; Olleh TV; Oksusu; Pooq
Sri Lanka3Netflix; Amazon Prime Video; Iflix
Taiwan4Netflix; Amazon Prime Video; Catchplay; CHT
Thailand5Netflix; Amazon Prime Video; Iflix; HOOQ; Viu
Vietnam4Netflix; Amazon Prime Video; Iflix; HOOQ
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