North America SVOD Forecasts

Description

Flat US SVOD revenues from 2024

Despite having the world's most mature market, US SVOD revenues will grow by $14 billion from $43 billion in 2021 to $56 billion in 2024. However, growth will be nearly flat from 2024 to 2027 due to price competition and new hybrid AVOD-SVOD tiers from major players such as Disney+ and Netflix.

Simon Murray, Principal Analyst at Digital TV Research, said: "Netflix will remain the SVOD revenue winner. However, the platform will lose $1.4 billion in SVOD revenues between 2022 and 2027 due to lower ARPUs from 2023. Netflix will more than recoup these SVOD revenue losses with AVOD sales from 2023."

Netflix will have 63 million subscribers by 2027 - down by 4 million on 2021. Hulu, Disney+, HBO and Paramount+ will each boast 40-50 million subscribers by 2027. Some consolidation - mergers and closures - is likely.

Published in August 2022 and based on June results, this 44-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

Insight: Detailed country analysis for Canada and the US in a 27-page PDF document.

Excel workbook covering each year from 2010 to 2027 by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 21 platforms across 2 countries:

Country	SVOD ops	SVOD Platforms
Canada	8	Netflix; Amazon Prime Video; CraveTV; Illico; Paramount+; Disney+; Apple TV+; Stack TV
USA	13	Netflix; Amazon Prime Video; Hulu; HBO Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; YouTube TV; Disney+; Apple TV+; Peacock