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Market Research Report

Asia Pacific OTT TV and Video Forecasts

Published by Digital TV Research Product code 930242
Published Content info 212 Pages
Delivery time: 1-2 business days
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Asia Pacific OTT TV and Video Forecasts
Published: March 30, 2020 Content info: 212 Pages
Description

Despite the negative impact from the coronavirus and the Chinese economic downturn, Asia Pacific will have 417 million SVOD subscriptions by 2025, up from 269 million in 2019.

China will have 269 million SVOD subscriptions in 2025 - or 65% of the region's total. India will supply a further 45 million - more than double its 2019 total.

Three Chinese companies will top the Asia Pacific SVOD subscriber rankings in 2025 - with two recording 100 million subscribers. Never expected to operate as standalone platforms in China, Netflix and Amazon Prime Video will take fourth and fifth places respectively.

Simon Murray, Principal Analyst at Digital TV Research, said: “China will also dominate the SVOD revenue rankings. The top five platforms [Tencent Video, Iqiyi, Netflix, Disney+ and Youku Tudou] will account for two-thirds of the region's SVOD revenues by 2025.”

Netflix's revenues will more than double between 2019 and 2025 to $3.19 billion. Disney+ will generate $1 billion in 2025, despite starting only recently.

Murray continued: “Asia Pacific SVOD revenues will reach $18.25 billion in 2025; up by $8 billion on 2019. These forecasts are lower than our previous edition.”

Table of Contents

Table of Contents

Published in March 2020, this 212-page PDF, PowerPoint and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in three parts:

  • Outlook: Forecasts for 22 countries in a 49-page PowerPoint document full of charts, graphs and bullet points;
  • Excel workbook covering each year from 2010 to 2025 for 22 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;
  • Insight: Detailed country-by-country analysis in a 96-page PDF document.

Forecasts for the following 145 platforms across 22 countries:

CountrySVOD opsSVOD Platforms
Australia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Stan; Foxtel Now
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Iflix
Cambodia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
China 3 Youku Tudou; IQiyi; Tencent Video
Hong Kong 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
India 12 Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Yupp TV
Indonesia 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Catchplay; Viu
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Malaysia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Mongolia 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Iflix
Nepal 4 Netflix; Amazon Prime Video; Disney+; Iflix
New Zealand 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Lightbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Disney+; Iflix; Starz Play
Philippines 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu
Singapore 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; HOOQ; Catchplay; Viu
South Korea 11 Netflix; Amazon Prime Video; Disney+; HBO; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve; Pooq
Sri Lanka 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
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