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PUBLISHER: Digital TV Research | PRODUCT CODE: 1371568

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1371568

Asia Pacific OTT TV and Video Forecasts

PUBLISHED:
PAGES: 168 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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Asia Pacific OTT TV episodes and movie revenues will reach $49 billion in 2029; up from the $34 billion recorded in 2023. This comes despite China, the world's second largest market, maturing rapidly and India experiencing SVOD shake-up.

China will account for 39% of the region's total revenues by 2029, down from 47% in 2023 as other countries grow faster. China is reaching SVOD maturity, with a poor AVOD sector at present. India's SVOD sector was disrupted by Indian Premier League cricket converting to AVOD in 2023.

Asia Pacific's SVOD revenues overtook AVOD revenues in 2019. AVOD will recover, but revenues will remain lower than SVOD. SVOD and AVOD revenues will climb by $4 billion and $9 billion respectively between 2023 and 2029.

The big six US-based platforms will account for only 18% of the region's OTT revenues by 2029 - the lowest proportion for any region.

Simon Murray , Principal Analyst at Digital TV Research, said: "Disney now appears less keen on expanding Hotstar to the region's developing markets as it is classified as "non-core". Warner Bros Discovery is yet to announce international plans for Max. Paramount's Asian rollout will be very limited."

Table of Contents

Published in September 2023, this 168 -page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 100 -page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT. AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

Forecasts for the following 127 SVOD platforms across 22 countries:

Country SVOD ops SVOD Platforms
Australia 9 Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now
Bangladesh 2 Netflix; Amazon Prime Video
Cambodia 4 Netflix; Amazon Prime Video; Apple TV+; Iflix
China 5 Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili
Hong Kong 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu
India 10 Netflix; Amazon Prime Video; Disney+ Hotstar; HBO; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Voot Select
Indonesia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Vidio; Viu
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; U-Next; Lemino; Telasa; Niconico
Laos 3 Netflix; Amazon Prime Video; Apple TV+
Malaysia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu; Sooka
Mongolia 3 Netflix; Amazon Prime Video; Apple TV+
Myanmar 3 Netflix; Amazon Prime Video; Viu
Nepal 2 Netflix; Amazon Prime Video
New Zealand 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Britbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Iflix; StarzPlay; Zee5
Philippines 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Singapore 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viu
South Korea 8 Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Wavve
Sri Lanka 4 Netflix; Amazon Prime Video; Apple TV+; Zee5
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 8 Netflix; Amazon PV; Disney+; Apple TV+; HBO; WeTV;Iflix; Viu; True ID
Vietnam 5 Netflix; Amazon Prime Video; Apple TV+; HBO; Iflix


AVOD forecasts for Netflix, Disney+, Paramount+, HBO, YouTube and
Facebook where available by country and:

Country AVOD Platforms
Australia 9Now; Pluto/Ten Play; 7Plus; Samsung TV Plus
China iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili
Hong Kong TVB; Viu
India Zee5; Sony Liv; ALT Balaji; Eros Now; Voot
Indonesia Iflix; Viu; Vidio; Vision+/MCN
Japan Niconico; Tver; U-Next
Malaysia Sooka/Astro; Disney+; Iflix; Viu/Media Prima
New Zealand TVNZ; ThreeNow
Pakistan Zee5
Philippines Iflix; Viu
Singapore Viu
S Korea Tving; Wavve; Samsung TV Plus
Sri Lanka Zee5
Thailand Wetv/Iflix; Viu
Vietnam Wetv/Iflix
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