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PUBLISHER: Digital TV Research | PRODUCT CODE: 1341042

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1341042

Eastern Europe OTT TV and Video Forecasts

PUBLISHED:
PAGES: 142 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
USD 1875
PDF and Excel (Global License)
USD 5625

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Eastern Europe will have 68 million SVOD subscriptions by 2029; up by 27 million on 2023. Russia will generate 12 million of the additional subscriptions, with Poland adding 6 million.

The top platform by subscribers for the region will not be US-based - it will be Kinopoisk, which is only available in Russia. Russia will account for 53% of the 2029 total SVOD subscriptions.

Simon Murray, Principal Analyst at Digital TV Research, said: "We have substantially upgraded our forecasts for Russia due to its greater than expected resilience in the face of economic sanctions. None of the US-based platforms is likely to re-enter the Russian market before 2029."

Table of Contents

Published in September 2023, this 142-page PDF and excel report covers 22 countries. Covering TV episodes and movies, the report comes in two parts:

  • Insight: Detailed regional and country-by-country analysis in a 72-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.

SVOD forecasts for the following 137 platforms across 22 countries:

Country SVOD ops SVOD Platforms
Albania 4 Netflix; Amazon Prime Video; Disney+; SkyShowtime
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Bulgaria 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Croatia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Estonia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3
Greece 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; SkyShowtime
Hungary 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Latvia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3
Lithuania 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Go3
Macedonia 6 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO; SkyShowtime
Moldova 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Montenegro 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Poland 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Polsat Box; Player+; SkyShowtime; HBO; Canal Plus; CDA
Romania 6 Netflix; Amazon Prime Video; Disney+; Voyo; HBO; SkyShowtime
Russia 8 Ivi; Okko; Amediateka; Premier; Wink; Kion; Kinopoisk; Start
Serbia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO; SkyShowtime
Slovakia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO; SkyShowtime
Slovenia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO; SkyShowtime
Ukraine 4 Netflix; Amazon Prime Video; Apple TV+; Megogo


AVOD forecasts for the following platforms across all countries as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Poland TVP; TVN; Polsat; Canal Plus
Russia Ivi; Okko; Premier; Wink; Kion; Kinopoisk; Start
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