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PUBLISHER: Digital TV Research | PRODUCT CODE: 1452892

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1452892

Western Europe OTT TV and Video Forecasts

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PAGES: 152 Pages
DELIVERY TIME: 1-2 business days
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Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: "We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 - with a further $16.2 billion from SVOD."

Table of Contents

Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 88-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.

SVOD forecasts for the following 134 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 8 Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 6 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus;
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 7 Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 4 Netflix; Amazon Prime Video; Disney+; Viaplay
Ireland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+
Italy 9 Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime
Sweden 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 8 Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+


AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Austria Joyn; RTL; Samsung TV Plus; Pluto TV
Belgium RTL Play; VTM Go; Samsung TV Plus; Pluto TV
Denmark TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV
Finland MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV
France TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV
Germany RTL; Joyn; Samsung TV Plus; Pluto TV
Ireland RTE; TV3; Samsung TV Plus; Pluto TV
Italy Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV
Netherlands Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV
Norway TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV
Portugal SIC; RTP; TVI; Samsung TV Plus; Pluto TV
Spain MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV
Sweden TV4; Viafree; Discovery Samsung TV Plus; Pluto TV
Switzerland Play Suisse; Samsung TV Plus; Pluto TV
UK ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel

Table of Contents

Published in March 2024, this 152-page PDF and excel report covers movies and TV episodes. The report comes in two parts:

  • Insight: Detailed country-by-country analysis in a 88-page PDF document.
  • Excel workbook covering each year from 2015 to 2029 for 18 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes, AVOD and FAST revenues by major platform. As well as summary tables by country and by platform.

SVOD forecasts for the following 134 platforms across 18 countries:

Country SVOD ops SVOD Platforms
Austria 8 Netflix; Amazon; Disney+; Apple TV+; Sky X; Joyn; RTL+; Paramount+
Belgium 6 Netflix; Amazon; Disney+; Apple TV+; Streamz; Proximus;
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Finland 9 Netflix; Amazon; Disney+; Apple TV+; HBO; Viaplay; C More; SkyShowtime; Ruutu+
France 7 Netflix; Amazon; Disney+; Apple TV+; MyCanal; HBO; Paramount+
Germany 10 Netflix; Amazon Prime Video; Disney+; Apple TV+; Wow; Sky Q Internet; Joyn; Magenta TV App; Giga; RTL+; Paramount+
Iceland 4 Netflix; Amazon Prime Video; Disney+; Viaplay
Ireland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky Now; Sky Stream; Paramount+
Italy 9 Netflix; Amazon; Disney+; Apple TV+; Sky Now; Sky Q Internet; TIMVision; Mediaset Infinity; Paramount+
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; NPO Plus; NL Ziet; HBO; SkyShowtime; Viaplay
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV2 Play; SkyShowtime
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; SkyShowtime
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Movistar+ Lite; MiTele Plus; Atresplayer Prem; SkyShowtime
Sweden 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; TV4 Play; SkyShowtime
Switzerland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Blue+; Paramount+
UK 8 Netflix; Amazon PV; Disney+; Apple TV+; Sky Stream; Sky Now; ITVX; Paramount+


AVOD forecasts for the following platforms across as well as Netflix,
Disney+, Paramount+, HBO, YouTube and Facebook where applicable:

Country AVOD Platforms
Austria Joyn; RTL; Samsung TV Plus; Pluto TV
Belgium RTL Play; VTM Go; Samsung TV Plus; Pluto TV
Denmark TV2; Discovery; Viafree; Samsung TV Plus; Pluto TV
Finland MTV; Discovery; Ruutu; Samsung TV Plus; Pluto TV
France TF1; M6; France Televisions; MyCanal; Samsung TV Plus; Pluto TV
Germany RTL; Joyn; Samsung TV Plus; Pluto TV
Ireland RTE; TV3; Samsung TV Plus; Pluto TV
Italy Mediaset; RAI; Discovery; Samsung TV Plus; Pluto TV
Netherlands Videoland; Talpa; NPO; Viaplay; Samsung TV Plus; Pluto TV
Norway TV2; Viafree; Discovery; Samsung TV Plus; Pluto TV
Portugal SIC; RTP; TVI; Samsung TV Plus; Pluto TV
Spain MiTele; Atresmedia; RTVE; Samsung TV Plus; Pluto TV
Sweden TV4; Viafree; Discovery Samsung TV Plus; Pluto TV
Switzerland Play Suisse; Samsung TV Plus; Pluto TV
UK ITVX; Channel 4; My5/Pluto; Now/Sky; Samsung TV Plus; Roku Channel
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