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Market Research Report
Global OTT TV and Video Forecasts |
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Published by | Digital TV Research | Product code | 936687 | ||||
Published | Content info | 280 Pages Delivery time: 1-2 business days |
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Global OTT TV and Video Forecasts | ||
Published: May 18, 2020 | Content info: 280 Pages |
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Global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020.
SVOD's share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown - and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 - but recovery thereafter.”
From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.
Revenues in the US will nearly double between 2019 and 2025 - adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. AVOD will fall in China in 2019 and 2020 but will recover from 2021.
Published in May 2020, this 280-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues.
We have revised our forecasts for all 138 countries covered to account for the effects of the Covid 19 pandemic.
SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
Albania | Algeria | Angola | Argentina |
Armenia | Australia | Austria | Azerbaijan |
Bahrain | Bangladesh | Belarus | Belgium |
Benin | Bolivia | Bosnia | Botswana |
Brazil | Bulgaria | Burkina Faso | Burundi |
Cambodia | Cameroon | Canada | CAR |
Chad | Chile | China | Colombia |
DR Congo | Rep Congo | Costa Rica | Cote d'Ivoire |
Croatia | Cyprus | Czech Rep. | Denmark |
Dominican Rep. | Ecuador | Egypt | El Salvador |
Eq Guinea | Estonia | Ethiopia | Finland |
France | Gabon | Gambia | Georgia |
Germany | Ghana | Greece | Guatemala |
Guinea | Honduras | Hong Kong | Hungary |
Iceland | India | Indonesia | Ireland |
Israel | Italy | Japan | Jordan |
Kazakhstan | Kenya | Kuwait | Laos |
Latvia | Lebanon | Liberia | Lithuania |
Luxembourg | Macedonia | Madagascar | Malawi |
Mali | Malaysia | Malta | Mexico |
Moldova | Mongolia | Montenegro | Morocco |
Mozambique | Myanmar | Namibia | Nepal |
Netherlands | New Zealand | Nicaragua | Niger |
Nigeria | Norway | Oman | Pakistan |
Panama | Paraguay | Peru | Philippines |
Poland | Portugal | Puerto Rico | Qatar |
Romania | Russia | Rwanda | Saudi Arabia |
Senegal | Serbia | Sierra Leone | Singapore |
Slovakia | Slovenia | South Africa | South Korea |
Spain | Sri Lanka | Sweden | Switzerland |
Syria | Taiwan | Tanzania | Thailand |
Togo | Tunisia | Turkey | Uganda |
Ukraine | UAE | UK | USA |
Uruguay | Uzbekistan | Venezuela | Vietnam |
Zambia | Zimbabwe |