Market Research Report
Global OTT TV and Video Forecasts
|Published by||Digital TV Research||Product code||936687|
|Published||Content info||280 Pages
Delivery time: 1-2 business days
|Global OTT TV and Video Forecasts|
|Published: May 18, 2020||Content info: 280 Pages||
Global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020.
SVOD's share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown - and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 - but recovery thereafter.”
From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.
Revenues in the US will nearly double between 2019 and 2025 - adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. AVOD will fall in China in 2019 and 2020 but will recover from 2021.
Published in May 2020, this 280-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues.
We have revised our forecasts for all 138 countries covered to account for the effects of the Covid 19 pandemic.
SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:
|DR Congo||Rep Congo||Costa Rica||Cote d'Ivoire|
|Dominican Rep.||Ecuador||Egypt||El Salvador|
|Slovakia||Slovenia||South Africa||South Korea|