Global OTT TV and Video Forecasts

OTT revenues to reach $167 billion.

Global online TV episode and movie revenues will reach $167 billion in 2025; double the $83 billion recorded in 2019. About $16 billion will be added in 2020.

SVOD's share of OTT revenues will stay at around 58%. This means that SVOD revenues will climb by $50 billion between 2019 and 2025 to total $98 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “Taking account of the corona virus impact, we have overhauled our forecasts for 138 countries. SVOD has boomed during the lockdown - and thanks to the rollout of Disney+. However, advertising confidence has been hit. We expect lower growth for AVOD in 2020 - but recovery thereafter.”

From the 138 countries, the top five will command two-thirds of global revenues by 2025. This proportion is down from 72% in 2019; revealing that the rest of the world will grow at a faster rate. OTT revenues will exceed $1 billion in 19 countries by 2025; up from 13 countries in 2019.

Revenues in the US will nearly double between 2019 and 2025 - adding nearly $33 billion to reach $68 billion. China will add $6 billion over the same period to reach to $19 billion. China has been hit hard by the global economic slowdown. AVOD will fall in China in 2019 and 2020 but will recover from 2021.

Table of Contents

Published in May 2020, this 280-page PDF and excel report contains comprehensive coverage of the global OTT TV episode & movie sector (subscribers/homes, transactions and revenues.

We have revised our forecasts for all 138 countries covered to account for the effects of the Covid 19 pandemic.

SVOD, Ad-supported/AVOD, TVOD rental and download-to-own/electronic sell-through) for 138 countries, including:

• A 76-page PDF giving a global Executive Summary, comparison tables and rankings. Insight profiles for the top 10 countries (Brazil, Canada, China, France, Germany, India, Japan, South Korea, UK and USA)

• An excel workbook providing forecasts (2010-2025) for each of the 138 countries covered, comparison and ranking tables.

Forecasts for 138 countries: