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Market Research Report

Global Pay TV Subscriber Forecasts

Published by Digital TV Research Product code 940954
Published Content info 360 Pages
Delivery time: 1-2 business days
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Global Pay TV Subscriber Forecasts
Published: May 31, 2020 Content info: 360 Pages

Global pay TV to reach 1.06 billion subscribers

Digital TV Research forecasts 35 million additional pay TV subscribers between 2019 and 2025, taking the global total to 1.06 billion. Based on forecasts for 138 countries, the number of pay TV subscribers passed 1 billion in 2018.

Excluding analog cable TV, digital pay TV growth is really impressive - rocketing from 380 million subscribers in 2010 onto 990 million at end-2019 and on to 1,062 million by 2025.

IPTV is the pay TV winner. IPTV will add 84 million subscribers between 2019 and 2025 to take its total to 391 million. IPTV will increase its share of pay TV subscribers from 30% in 2019 to 37% in 2025.

Satellite TV will lose 4 million subscribers between 2019 and 2025. Satellite TV will generate 20% of pay TV subscribers by 2025; down slightly from 21% in 2019.

Cable TV will account for 40% of all pay TV subscribers by 2025, down from 47% in 2019 and massively down from 74% in 2010. There will be 430 million cable TV subs (both analog and digital) by 2025, 101 million lower than the 531 million recorded in 2010.

There were still 38 million analog cable TV subscribers by end-2019. However, it is not just analog that is the problem for cable. Digital cable TV will lose subscribers - falling from 446 million at end-2019 to 429 million by 2025.

Simon Murray, Principal Analyst at Digital TV Research, said: "Our forecasts are based on the assumption that professional sports will restart in August following relaxations in the Covid 19 lockdown. If this does not happen, then pay TV will experience considerable churn."

Table of Contents

Table of Contents

Published in May 2020, the “Global Pay TV Subscriber Forecasts report” covers 360 pages in two parts:

  • A 65-page PDF giving a global Executive Summary, comparison tables and rankings. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
  • An excel workbook providing forecasts (2010-2025) for each of the 138 countries covered, comparison and ranking tables.

Forecasts for 138 countries:

AlbaniaAlgeria AngolaArgentina
BrazilBulgariaBurkina FasoBurundi
DR CongoRep CongoCosta RicaCote d'Ivoire
CroatiaCyprusCzech Rep.Denmark
Dominican Rep.EcuadorEgyptEl Salvador
Eq GuineaEstoniaEthiopiaFinland
GuineaHondurasHong KongHungary
NetherlandsNew ZealandNicaraguaNiger
PolandPortugalPuerto RicoQatar
RomaniaRussiaRwandaSaudi Arabia
SenegalSerbiaSierra LeoneSingapore
SlovakiaSloveniaSouth AfricaSouth Korea
SpainSri LankaSwedenSwitzerland
Zambia Zimbabwe   
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