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Market Research Report
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952497

SVOD Databook

Published: | Digital TV Research | 180 Pages | Delivery time: 1-2 business days

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SVOD Databook
Published: August 3, 2020
Digital TV Research
Content info: 180 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

SVOD subscriptions up by 28% in 2019

The number of gross SVOD subscriptions grew by 28% in 2019. The net subscriber count rose by 55 million (16%) in 2019 to total 403 million. Therefore, gross subscriptions are growing faster than net subscribers. This means that the average SVOD subscriber paid for 1.59 SVOD subscriptions in 2019 - up from 1.44 in 2018.

Simon Murray, Principal Analyst at Digital TV Research, said: "The number of gross SVOD subscriptions increased by 139 million in 2019 to 642 million - having grown by a similar amount in 2018."

The US overtook China in 2019 to regain its position as the gross SVOD subscription leader. With about 200 million subscribers each, China and the US together accounted for 63% of the global total in 2019. The US added 43 million subscriptions in 2019, with China up by 35 million.

Ten countries had more than 10 million SVOD subscriptions by end-2019 - collectively providing 84% of the global total.

Table of Contents

Published in August 2020, this 180-page PDF and excel report contains comprehensive coverage of the SVOD sector (TV episodes and movies) for 815 platforms across 138 countries.

The report comprises:

  • A 14-page PDF Executive Summary.
  • Summary tables and rankings
  • Country-by-country data from 2010 to 2019

138 countries and 815 platforms covered:

Asia Pacific
CountrySVOD opsSVOD Platforms
Australia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Stan; Foxtel Now
Bangladesh 4 Netflix; Amazon Prime Video; Disney+; Iflix
Cambodia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix
China 3 Youku Tudou; IQiyi; Tencent Video
Hong Kong 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; MyTV Super; Viu
India 12 Netflix; Amazon Prime Video; Disney+; Apple TV+; Zee 5; Hotstar; Sony Liv; ALT Balaji; Eros Now; HOOQ; Spuul; Yupp TV
Indonesia 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Catchplay; Viu
Japan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; Tsutaya; U-Next; Avex dtv; au Smart Pass
Laos 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Malaysia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; Viu
Mongolia 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu
Myanmar 4 Netflix; Amazon Prime Video; Disney+; Iflix
Nepal 4 Netflix; Amazon Prime Video; Disney+; Iflix
New Zealand 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Lightbox; Neon
Pakistan 5 Netflix; Amazon Prime Video; Disney+; Iflix; Starz Play
Philippines 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu
Singapore 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; HOOQ; Catchplay; Viu
South Korea 11 Netflix; Amazon Prime Video; Disney+; HBO; Watcha Play; Tving; LG U+; Olleh TV; Seezn; Wavve; Pooq
Sri Lanka 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix
Taiwan 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT
Thailand 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix; HOOQ; Viu; True ID
Vietnam 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Iflix


Eastern Europe
CountrySVOD opsSVOD Platforms
Albania 3 Netflix; Amazon Prime Video; Disney+
Belarus 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Ivi; Amediateka
Bosnia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Bulgaria 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Croatia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Cyprus 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Czech Rep 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Estonia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Greece 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; ANT1 Next; HBO
Hungary 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO
Latvia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Lithuania 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Macedonia 5 Netflix; Amazon Prime Video; Disney+; Pickbox; HBO
Moldova 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Montenegro 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Poland 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Ipla; Player+; Play Now; HBO
Romania 5 Netflix; Amazon Prime Video; Disney+; Voyo; HBO
Russia 9 Ivi; Megogo; Okko; Amediateka; TNT Premier; Netflix; Amazon Prime; Disney+; Apple TV+
Serbia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; HBO
Slovakia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Voyo; HBO
Slovenia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Pickbox; Voyo; HBO
Ukraine 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo; Divan.TV


Latin America
CountrySVOD opsSVOD Platforms
Argentina 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; Flow fixed; HBO
Bolivia 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; HBO
Brazil 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; Globo Play; HBO; Telecine
Chile 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Colombia 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Costa Rica 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Dominican R 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Claro Video; HBO
Ecuador 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
El Salvador 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Guatemala 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Honduras 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Mexico 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Nicaragua 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Panama 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Paraguay 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; HBO
Peru 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; Claro Video; Movistar Play; HBO
Puerto Rico 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Sling TV
Uruguay 7 Netflix; Amazon Prime Video; Disney+; Blim; Claro Video; Movistar Play; HBO
Venezuela 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Blim; HBO


Asia Pacific
CountrySVOD opsSVOD Platforms
Algeria 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Armenia 4 Netflix; Amazon Prime Video; Disney+; Apple TV+
Azerbaijan 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Megogo
Bahrain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Egypt 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Georgia 4 Netflix; Amazon Prime Video; Disney+; Megogo
Israel 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Yes+; Cellcom TV; Partner; Sting TV
Jordan 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Kazakhstan 5 Netflix; Amazon Prime Video; Disney+; Megogo; Amediateka
Kuwait 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Lebanon 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Morocco 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
Oman 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Qatar 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Saudi Arabia 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus Wavo
Syria 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Tunisia 8 Netflix; Amazon Prime Video; Disney+; Icflix; StarzPlay; Shahid Plus Wavo; beIN Connect
Turkey 8 Netflix; Amazon Prime Video; Disney+; Tivibu; Turkcell; beIN Connect; blu; Vodafone TV
UAE 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; Icflix; StarzPlay; Shahid Plus; Wavo; beIN Connect
Uzbekistan 4 Netflix; Amazon Prime Video; Disney+; Megogo


North America
CountrySVOD opsSVOD Platforms
Canada 8 Netflix; Amazon Prime Video; CraveTV; Illico; Fibe Alt TV; CBS All Access; Disney+; Apple TV+
USA 15 Netflix; Amazon Prime Video; Hulu; HBO Now/WarnerMedia; Showtime; CBS All Access; Starz; Sling TV; AT&T Now; Hulu Live; Xfinity Instant TV; YouTube TV; Disney+; Apple TV+; Peacock


Sub-Saharan Africa
CountrySVOD opsSVOD Platforms
Angola 4 Netflix; Amazon; Disney+; Iroko
Benin 4 Netflix; Amazon; Disney+; Iroko
Botswana 5 Netflix; Amazon; Disney+; Showmax; Iroko
Burkina Faso 4 Netflix; Amazon; Disney+; Iroko
Burundi 5 Netflix; Amazon; Disney+; Iroko; Showmax
Cameroon 5 Netflix; Amazon; Disney+; Iroko; Showmax
CAR 5 Netflix; Amazon; Disney+; Showmax; Iroko
Chad 5 Netflix; Amazon; Disney+; Showmax; Iroko
DR Congo 5 Netflix; Amazon; Disney+; Iroko; Showmax
Rep Congo 6 Netflix; Amazon; Disney+; Apple TV+; Iroko; Showmax
Cote d'Ivoire 4 Netflix; Amazon; Disney+; Iroko
Eq. Guinea 5 Netflix; Amazon; Disney+; Showmax; Iroko
Ethiopia 5 Netflix; Amazon; Disney+; Iroko; Showmax
Gabon 5 Netflix; Amazon; Disney+; Showmax; Iroko
Gambia 6 Netflix; Amazon; Disney+; Apple TV+; Showmax; Iroko
Ghana 5 Netflix; Amazon; Disney+; Apple TV+; Iroko
Guinea 5 Netflix; Amazon; Disney+; Iroko; Showmax
Kenya 5 Netflix; Amazon; Disney+; Iroko; Showmax
Liberia 5 Netflix; Amazon; Showmax; Iroko; Disney+
Madagascar 5 Netflix; Amazon; Disney+; Iroko; Showmax
Malawi 5 Netflix; Amazon; Disney+; Iroko; Showmax
Mali 4 Netflix; Amazon; Disney+; Iroko
Mozambique 4 Netflix; Amazon; Disney+; Iroko
Namibia 6 Netflix; Amazon; Disney+; Apple TV+; Showmax; Iroko
Niger 5 Netflix; Amazon; Disney+; Apple TV+; Iroko
Nigeria 5 Netflix; Amazon; Disney+; Iroko; Showmax
Rwanda 5 Netflix; Amazon; Disney+; Iroko; Showmax
Senegal 5 Netflix; Amazon; Disney+; Iroko; Showmax
Sierra Leone 4 Netflix; Amazon; Disney+; Iroko
South Africa 5 Netflix; Amazon; Disney+: Apple TV+; Showmax;
Tanzania 5 Netflix; Amazon; Disney+; Iroko; Showmax
Togo 4 Netflix; Amazon; Disney+; Iroko
Uganda 6 Netflix; Amazon; Disney+; Apple TV+; Iroko; Showmax
Zambia 5 Netflix; Amazon; Disney+; Iroko; Showmax
Zimbabwe 5 Netflix; Amazon; Disney+; Iroko; Showmax


Western Europe
CountrySVOD opsSVOD Platforms
Austria 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; RTL Now
Belgium 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland; YeloPlay; Proximus
Denmark 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Play
Finland 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
France 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; OCS; Salto; MyCanal
Germany 11 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Ticket; Maxdome/Joyn; Magenta TV App; Horizon; Giga; Zattoo; RTL TV Now Premium
Iceland 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Ireland 5 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now
Italy 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now; TIMVision; Mediaset Infinity
Luxembourg 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Malta 4 Netflix; Amazon Prime Video; Disney+; Apple TV+;
Netherlands 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; Videoland Unlimited; NPO Plus; NL Ziet; Ziggo Movies & Series
Norway 8 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More; TV2 Sumo
Portugal 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; NOS Play
Spain 9 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Orange Cine; Movistar+ Lite; MiTele Plus; Atresplayer Prem
Sweden 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; HBO; Viaplay; C More
Switzerland 6 Netflix; Amazon Prime Video; Disney+; Apple TV+; Premium Plus; Teleclub Play
UK 7 Netflix; Amazon Prime Video; Disney+; Apple TV+; Sky X/Now TV; Britbox; ITV Hub+