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PUBLISHER: Digital TV Research | PRODUCT CODE: 1358258

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PUBLISHER: Digital TV Research | PRODUCT CODE: 1358258

Global Pay TV Forecasts

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PAGES: 50 Pages
DELIVERY TIME: 1-2 business days
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PDF and Excel (1 to 5 User License)
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The number of pay TV subscribers across 138 countries will remain at just under 1 billion. Digital TV Research forecasts a slender decline until 2025, with a small recovery thereafter.

Global pay TV penetration reached 56% of TV households by end-2023, falling slightly to 54% by end-2029.

Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the pay TV winner. IPTV will add 36 million subscribers between 2023 and 2029 to take its total to 412 million. IPTV overtook pay satellite TV subscribers in 2018 and will overtake digital cable in 2024."

Between 2023 and 2029, 82 countries will add pay TV subscribers and 56 countries will lose subscribers. The US will be the biggest loser - down by 10 million subscribers.

Table of Contents

Published in September 2023, the ‘ Global Pay TV Forecasts ’ report covers 138 countries in 218 pages in two parts:

  • A 50 -page PDF giving a global Executive Summary, comparison tables and rankings. Profiles for the top 10 countries (Brazil, China, France, Germany, India, Japan, Mexico, Russia, UK and USA)
  • An excel workbook giving comparison tables and country-by-country forecasts from 2015 to 2029 in detail for 489 pay TV operators.

Africa: Forecasts for the following 35 countries and 129 platforms:

Country No of ops Platforms
Angola 5 ZAP TV, DStv, StarSat, Angola Telecom, TV Cabo
Benin 4 DStv; Canal Plus; StarSat; StarTimes
Botswana 3 DStv; StarSat
Burkina Faso 3 DStv; Canal Plus; StarSat
Burundi 4 DStv; Canal Plus; StarSat; StarTimes
Cameroon 4 DStv; Canal Plus; StarSat; StarTimes
CAR 3 Canal Plus; StarSat; StarTimes
Chad 3 Canal Plus; StarSat; StarTimes
DR Congo 5 DStv; Canal Plus; StarSat; StarTimes; Easy TV
Rep Congo 5 DStv; Canal Plus; StarSat; StarTimes; Easy TV
Cote d'Ivoire 5 Canal Plus, DStv, StarTimes; StarSat; Easy TV
Eq. Guinea 2 Canal Plus, DStv
Ethiopia 3 DStv; StarSat; Canal Plus
Gabon 4 Canal Plus, DStv, StarTimes; StarSat
Gambia 2 Canal Plus, DStv
Ghana 4 Canal Plus, DStv, GOtv; StarSat
Guinea 5 Canal Plus, DStv, StarTimes; StarSat; Easy TV
Kenya 6 Zuku cable, Zuku satellite, DStv, StarTimes, GOtv, StarSat
Liberia 2 DStv; StarSat
Madagascar 4 DStv; Canal Plus; StarSat; StarTimes
Malawi 4 Zuku, DStv, GOtv; StarSat
Mali 2 Canal Plus; StarSat
Mozambique 6 ZAP TV, DStv, StarSat, StarTimes; GOtv, TV Cabo
Namibia 3 DStv, GOtv; StarSat
Niger 3 DStv; Canal Plus; StarSat
Nigeria 5 GOtv, DStv, StarTimes, StarSat; Canal Plus
Rwanda 5 DStv, StarTimes, StarSat; GOtv, Canal Plus
Senegal 4 Canal Plus, DStv, Orange; StarSat
Sierra Leone 4 DStv; Canal Plus; StarSat; StarTimes
South Africa 3 DStv, StarSat, GOtv
Tanzania 5 Zuku, DStv, StarTimes, StarSat; Azam TV
Togo 3 Canal Plus, DStv, StarSat
Uganda 5 Zuku, DStv, StarTimes, GOtv, StarSat
Zambia 5 Zuku, DStv, StarTimes, GOtv, StarSat
Zimbabwe 2 DStv, StarSat


Asia Pacific: Forecasts for the following 22 countries and 69 platforms:

Country No of ops Platform forecasts
Australia 1 Foxtel
Bangladesh 1 Akash
Cambodia 3 CDN; One TV; Sky One
China 4 China Radio & TV; China Telecom; BesTV; China Unicom
Hong Kong 2 i-cable; Now TV
India 9 Hathway; GTPL; Siti; DEN; Dish TV; Tata Sky; Airtel; Sun Direct; MTNL
Indonesia 7 Linknet; Transvision; Indovision; Top TV; Okevision; MNC Play; Telkom
Japan 3 SkyPerfecTV; J:Com; NTT
Laos    
Malaysia 2 Astro; TM
Mongolia 2 Univision; DDish
Myanmar 2 SkyNet; 4TV/MRTV (Forever)
Nepal 1 Dish Media
New Zealand 1 Sky; Vodafone
Pakistan 1 PTCL
Philippines 2 Sky Cable/Sky Direct; Cignal
Singapore 2 StarHub; SingTel TV
S Korea 9 LG Hellovision; T Broad; D'Live; CMB; Hyundai HCN; KT Olleh; Skylife; B TV; LG U+
Sri Lanka 2 Dialog; Peo
Taiwan 4 Taiwan Broadband; TWM; CNS; CHT
Thailand 3 Truevisions; TOT; AIS
Vietnam 8 SCTV; VTVCab; HTV-CMS; VNPT; Viettel; FPT; K+; Viva TV


North America: Forecasts for two countries and 16 operators:

Country No of ops Platform forecasts
Canada 8 Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus; Max TV
USA 8 Comcast; Charter; Cox; Altice; U-Verse; DirecTV; Fios TV; DISH Network


Latin America: Forecasts for the following 19 countries and 68 operators:

Country No of ops Platform forecasts
Argentina 5 Flow; Supercanal; DirecTV; Telefonica; Claro
Bolivia 2 Tigo; Entel
Brazil 3 Claro; Telefonica/Vivo; Sky
Chile 6 VTR; Telefonica; Claro; DirecTV; Entel; Telsur
Colombia 5 Claro; UNE; ETB; DirecTV; Movistar
Costa Rica 5 Tigo; Cabletica; Claro; Sky; Telecable
Dominican Rep 3 Altice/Tricom; Claro; Sky
Ecuador 4 DirecTV; CNT; Claro; TV Cable
El Salvador 3 Claro; Tigo; Sky
Guatemala 3 Claro; Tigo; Sky
Honduras 3 Claro; Tigo; Sky
Mexico 5 Megacable; Televisa cable; Sky; Dish; TotalPlay
Nicaragua 3 Claro; Sky; Tigo
Panama 4 Claro; Sky; Cable & Wireless; Tigo
Paraguay 2 Tigo; Claro
Peru 3 Telefonica; Claro; DirecTV
Puerto Rico 4 Liberty; Claro; DirecTV; Dish
Uruguay 2 Cablevision; DirecTV
Venezuela 3 Intercable; Movistar; CANTV


MENA: Forecasts for the following 20 countries and 49 platforms:

Country No of ops Platform forecasts
Algeria 3 beIN; OSN; Algerie Telecom
Armenia 0  
Azerbaijan 0  
Bahrain 3 beIN; OSN; Batelco
Egypt 3 beIN; OSN; Telecom Egypt
Georgia 2 Magtisat; Sliknet
Israel 2 HOT; Yes
Jordan 3 beIN; OSN; Orange
Kazakhstan 2 Alma; KT
Kuwait 2 beIN; OSN
Lebanon 2 beIN; OSN
Morocco 3 beIN; OSN; Maroc Telecom
Oman 3 beIN; OSN; Omantel
Qatar 3 beIN; OSN; Ooredoo
Saudi Arabia 4 beIN; OSN; Jawwy IPTV; Mobily
Syria 1 beIN
Tunisia 2 beIN; OSN
Turkey 5 Turksat; Turkcell; TTNet; Digiturk; D-Smart
UAE 4 beIN; OSN; Du; eLife
Uzbekistan 2 Uztelecom; Uzdigital


Eastern Europe: Forecasts for the following 22 countries and 83 operators:

Country No of ops Platform forecasts
Albania 3 Digitalb; Tring; Albtelecom
Belarus 3 MTIS, Zala, A1
Bosnia 3 Telemach, M:Tel; Total TV
Bulgaria 3 Bulsatcom, Vivacom, A1
Croatia 3 Max TV/T-HT, Evo, A1
Cyprus 3 Cytavision; Cablenet; Primetel
Czech Rep 5 Vodafone, O2, Telly, Skylink; T-Mobile
Estonia 3 Elisa; Telia; Home 3
Greece 3 Nova, Cosmote; Vodafone
Hungary 5 T-Home, Digi TV, Vodafone, MinDig, Direct One
Latvia 3 Baltcom, Tet; Home 3
Lithuania 3 TEO, Cgates, Home 3
Macedonia 3 A1; Max TV; Total TV
Moldova 3 Sun; Moldtelecom; TV Box
Montenegro 3 Total TV; CT; Telemach
Poland 8 UPC, Vectra, TP/Orange, Polsat, Canal Plus, Netia
Romania 5 Digi TV, Vodafone, Telekom Romania, Orange TV, Focussat
Russia 8 Akado, ER Telecom, MTS, Rostelecom, Beeline/Veon, NTV Plus, Tricolor, Orion
Serbia 2 SBB, Telekom Srbija
Slovakia 4 UPC, Skylink, Slovak Telekom; Orange TV
Slovenia 5 Telemach, Neo TV, Total TV, T-2, A1
Ukraine 4 Volia; Triolan; Kyivstar; Viasat


Western Europe: Forecasts for the following 18 countries and 75 operators:

Country No of ops Platform forecasts
Austria 5 Telekom Austria; Magenta; Sky; Liwest; HD Austria
Belgium 5 Proximus; Telenet; VOO; Telesat/TV Vlaanderen; Orange
Denmark 6 Allente; You See; Stofa; Boxer; TDC; Telia
Finland 4 Elisa; Telia; DNA; Allente; Digita
France 6 Orange; SFR; CanalSat; Free; Bouygues; TNT
Germany 6 Vodafone; DT/T-Home; Sky; Telecolumbus; HD+; Freenet
Iceland 2 Vodafone, Siminn
Ireland 3 Virgin; Sky; eir
Italy 3 Sky; Telecom Italia; Vodafone
Luxembourg 2 Tele des P&T; Eltrona
Malta 2 Melita; Go
Netherlands 5 Ziggo; Canal Digitaal; Tele 2; KPN/Digitenne
Norway 5 Allente; Riks TV; Telenor; Telia; Altibox
Portugal 4 Meo/PT; NOS; Nowo; Vodafone
Spain 4 Vodafone; Telefonica/Movistar; Euskaltel; Orange
Sweden 5 Allente; Tele 2; Telia; Boxer; Telenor
Switzerland 3 Swisscom; UPC; Sunrise
UK 4 Sky; Virgin; BT; TalkTalk
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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