PUBLISHER: Digital TV Research | PRODUCT CODE: 1358258
PUBLISHER: Digital TV Research | PRODUCT CODE: 1358258
The number of pay TV subscribers across 138 countries will remain at just under 1 billion. Digital TV Research forecasts a slender decline until 2025, with a small recovery thereafter.
Global pay TV penetration reached 56% of TV households by end-2023, falling slightly to 54% by end-2029.
Simon Murray, Principal Analyst at Digital TV Research, said: "IPTV is the pay TV winner. IPTV will add 36 million subscribers between 2023 and 2029 to take its total to 412 million. IPTV overtook pay satellite TV subscribers in 2018 and will overtake digital cable in 2024."
Between 2023 and 2029, 82 countries will add pay TV subscribers and 56 countries will lose subscribers. The US will be the biggest loser - down by 10 million subscribers.
Country | No of ops | Platforms |
Angola | 5 | ZAP TV, DStv, StarSat, Angola Telecom, TV Cabo |
Benin | 4 | DStv; Canal Plus; StarSat; StarTimes |
Botswana | 3 | DStv; StarSat |
Burkina Faso | 3 | DStv; Canal Plus; StarSat |
Burundi | 4 | DStv; Canal Plus; StarSat; StarTimes |
Cameroon | 4 | DStv; Canal Plus; StarSat; StarTimes |
CAR | 3 | Canal Plus; StarSat; StarTimes |
Chad | 3 | Canal Plus; StarSat; StarTimes |
DR Congo | 5 | DStv; Canal Plus; StarSat; StarTimes; Easy TV |
Rep Congo | 5 | DStv; Canal Plus; StarSat; StarTimes; Easy TV |
Cote d'Ivoire | 5 | Canal Plus, DStv, StarTimes; StarSat; Easy TV |
Eq. Guinea | 2 | Canal Plus, DStv |
Ethiopia | 3 | DStv; StarSat; Canal Plus |
Gabon | 4 | Canal Plus, DStv, StarTimes; StarSat |
Gambia | 2 | Canal Plus, DStv |
Ghana | 4 | Canal Plus, DStv, GOtv; StarSat |
Guinea | 5 | Canal Plus, DStv, StarTimes; StarSat; Easy TV |
Kenya | 6 | Zuku cable, Zuku satellite, DStv, StarTimes, GOtv, StarSat |
Liberia | 2 | DStv; StarSat |
Madagascar | 4 | DStv; Canal Plus; StarSat; StarTimes |
Malawi | 4 | Zuku, DStv, GOtv; StarSat |
Mali | 2 | Canal Plus; StarSat |
Mozambique | 6 | ZAP TV, DStv, StarSat, StarTimes; GOtv, TV Cabo |
Namibia | 3 | DStv, GOtv; StarSat |
Niger | 3 | DStv; Canal Plus; StarSat |
Nigeria | 5 | GOtv, DStv, StarTimes, StarSat; Canal Plus |
Rwanda | 5 | DStv, StarTimes, StarSat; GOtv, Canal Plus |
Senegal | 4 | Canal Plus, DStv, Orange; StarSat |
Sierra Leone | 4 | DStv; Canal Plus; StarSat; StarTimes |
South Africa | 3 | DStv, StarSat, GOtv |
Tanzania | 5 | Zuku, DStv, StarTimes, StarSat; Azam TV |
Togo | 3 | Canal Plus, DStv, StarSat |
Uganda | 5 | Zuku, DStv, StarTimes, GOtv, StarSat |
Zambia | 5 | Zuku, DStv, StarTimes, GOtv, StarSat |
Zimbabwe | 2 | DStv, StarSat |
Country | No of ops | Platform forecasts |
Australia | 1 | Foxtel |
Bangladesh | 1 | Akash |
Cambodia | 3 | CDN; One TV; Sky One |
China | 4 | China Radio & TV; China Telecom; BesTV; China Unicom |
Hong Kong | 2 | i-cable; Now TV |
India | 9 | Hathway; GTPL; Siti; DEN; Dish TV; Tata Sky; Airtel; Sun Direct; MTNL |
Indonesia | 7 | Linknet; Transvision; Indovision; Top TV; Okevision; MNC Play; Telkom |
Japan | 3 | SkyPerfecTV; J:Com; NTT |
Laos | ||
Malaysia | 2 | Astro; TM |
Mongolia | 2 | Univision; DDish |
Myanmar | 2 | SkyNet; 4TV/MRTV (Forever) |
Nepal | 1 | Dish Media |
New Zealand | 1 | Sky; Vodafone |
Pakistan | 1 | PTCL |
Philippines | 2 | Sky Cable/Sky Direct; Cignal |
Singapore | 2 | StarHub; SingTel TV |
S Korea | 9 | LG Hellovision; T Broad; D'Live; CMB; Hyundai HCN; KT Olleh; Skylife; B TV; LG U+ |
Sri Lanka | 2 | Dialog; Peo |
Taiwan | 4 | Taiwan Broadband; TWM; CNS; CHT |
Thailand | 3 | Truevisions; TOT; AIS |
Vietnam | 8 | SCTV; VTVCab; HTV-CMS; VNPT; Viettel; FPT; K+; Viva TV |
Country | No of ops | Platform forecasts |
Canada | 8 | Rogers; Videotron; Cogeco; Shaw Communications; Shaw Direct; Bell TV; Telus; Max TV |
USA | 8 | Comcast; Charter; Cox; Altice; U-Verse; DirecTV; Fios TV; DISH Network |
Country | No of ops | Platform forecasts |
Argentina | 5 | Flow; Supercanal; DirecTV; Telefonica; Claro |
Bolivia | 2 | Tigo; Entel |
Brazil | 3 | Claro; Telefonica/Vivo; Sky |
Chile | 6 | VTR; Telefonica; Claro; DirecTV; Entel; Telsur |
Colombia | 5 | Claro; UNE; ETB; DirecTV; Movistar |
Costa Rica | 5 | Tigo; Cabletica; Claro; Sky; Telecable |
Dominican Rep | 3 | Altice/Tricom; Claro; Sky |
Ecuador | 4 | DirecTV; CNT; Claro; TV Cable |
El Salvador | 3 | Claro; Tigo; Sky |
Guatemala | 3 | Claro; Tigo; Sky |
Honduras | 3 | Claro; Tigo; Sky |
Mexico | 5 | Megacable; Televisa cable; Sky; Dish; TotalPlay |
Nicaragua | 3 | Claro; Sky; Tigo |
Panama | 4 | Claro; Sky; Cable & Wireless; Tigo |
Paraguay | 2 | Tigo; Claro |
Peru | 3 | Telefonica; Claro; DirecTV |
Puerto Rico | 4 | Liberty; Claro; DirecTV; Dish |
Uruguay | 2 | Cablevision; DirecTV |
Venezuela | 3 | Intercable; Movistar; CANTV |
Country | No of ops | Platform forecasts |
Algeria | 3 | beIN; OSN; Algerie Telecom |
Armenia | 0 | |
Azerbaijan | 0 | |
Bahrain | 3 | beIN; OSN; Batelco |
Egypt | 3 | beIN; OSN; Telecom Egypt |
Georgia | 2 | Magtisat; Sliknet |
Israel | 2 | HOT; Yes |
Jordan | 3 | beIN; OSN; Orange |
Kazakhstan | 2 | Alma; KT |
Kuwait | 2 | beIN; OSN |
Lebanon | 2 | beIN; OSN |
Morocco | 3 | beIN; OSN; Maroc Telecom |
Oman | 3 | beIN; OSN; Omantel |
Qatar | 3 | beIN; OSN; Ooredoo |
Saudi Arabia | 4 | beIN; OSN; Jawwy IPTV; Mobily |
Syria | 1 | beIN |
Tunisia | 2 | beIN; OSN |
Turkey | 5 | Turksat; Turkcell; TTNet; Digiturk; D-Smart |
UAE | 4 | beIN; OSN; Du; eLife |
Uzbekistan | 2 | Uztelecom; Uzdigital |
Country | No of ops | Platform forecasts |
Albania | 3 | Digitalb; Tring; Albtelecom |
Belarus | 3 | MTIS, Zala, A1 |
Bosnia | 3 | Telemach, M:Tel; Total TV |
Bulgaria | 3 | Bulsatcom, Vivacom, A1 |
Croatia | 3 | Max TV/T-HT, Evo, A1 |
Cyprus | 3 | Cytavision; Cablenet; Primetel |
Czech Rep | 5 | Vodafone, O2, Telly, Skylink; T-Mobile |
Estonia | 3 | Elisa; Telia; Home 3 |
Greece | 3 | Nova, Cosmote; Vodafone |
Hungary | 5 | T-Home, Digi TV, Vodafone, MinDig, Direct One |
Latvia | 3 | Baltcom, Tet; Home 3 |
Lithuania | 3 | TEO, Cgates, Home 3 |
Macedonia | 3 | A1; Max TV; Total TV |
Moldova | 3 | Sun; Moldtelecom; TV Box |
Montenegro | 3 | Total TV; CT; Telemach |
Poland | 8 | UPC, Vectra, TP/Orange, Polsat, Canal Plus, Netia |
Romania | 5 | Digi TV, Vodafone, Telekom Romania, Orange TV, Focussat |
Russia | 8 | Akado, ER Telecom, MTS, Rostelecom, Beeline/Veon, NTV Plus, Tricolor, Orion |
Serbia | 2 | SBB, Telekom Srbija |
Slovakia | 4 | UPC, Skylink, Slovak Telekom; Orange TV |
Slovenia | 5 | Telemach, Neo TV, Total TV, T-2, A1 |
Ukraine | 4 | Volia; Triolan; Kyivstar; Viasat |
Country | No of ops | Platform forecasts |
Austria | 5 | Telekom Austria; Magenta; Sky; Liwest; HD Austria |
Belgium | 5 | Proximus; Telenet; VOO; Telesat/TV Vlaanderen; Orange |
Denmark | 6 | Allente; You See; Stofa; Boxer; TDC; Telia |
Finland | 4 | Elisa; Telia; DNA; Allente; Digita |
France | 6 | Orange; SFR; CanalSat; Free; Bouygues; TNT |
Germany | 6 | Vodafone; DT/T-Home; Sky; Telecolumbus; HD+; Freenet |
Iceland | 2 | Vodafone, Siminn |
Ireland | 3 | Virgin; Sky; eir |
Italy | 3 | Sky; Telecom Italia; Vodafone |
Luxembourg | 2 | Tele des P&T; Eltrona |
Malta | 2 | Melita; Go |
Netherlands | 5 | Ziggo; Canal Digitaal; Tele 2; KPN/Digitenne |
Norway | 5 | Allente; Riks TV; Telenor; Telia; Altibox |
Portugal | 4 | Meo/PT; NOS; Nowo; Vodafone |
Spain | 4 | Vodafone; Telefonica/Movistar; Euskaltel; Orange |
Sweden | 5 | Allente; Tele 2; Telia; Boxer; Telenor |
Switzerland | 3 | Swisscom; UPC; Sunrise |
UK | 4 | Sky; Virgin; BT; TalkTalk |