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Market Research Report

Africa OTT TV and Video Forecasts

Published by Digital TV Research Product code 982135
Published Content info 235 Pages
Delivery time: 1-2 business days
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Africa OTT TV and Video Forecasts
Published: January 11, 2021 Content info: 235 Pages
Description

African OTT to generate $1.7 billion

African OTT movie and TV episode revenues will reach $1,725 million by 2026 - up from $392 million in 2020. South Africa will contribute a third of the region's revenues by 2026, with Nigeria bringing in a further fifth.

SVOD is the main revenue driver by a long way. SVOD revenues will reach $1,480 million by 2026; up from $299 million in 2020.

Netflix accounted for 57% of the region's SVOD subscribers by end-2020. Its share will fall to 44% by 2026 (6.26 million subscribers - but triple from 1.99 million in 2020). Disney is not expected to start in the region until 2022, although it will have 3.13 million paying subscribers by 2026.

Simon Murray, Principal Analyst at Digital TV Research, said: "Regional players Showmax and MyCanal have upped their game in face of this added competition. Both of these platforms have sister pay TV companies. However, the SVOD platforms are emerging in their own right."

Table of Contents

Table of Contents

Published in January 2021, this 235-page report covers movie and TV episode developments. It comes in three parts:

  • Insight: Detailed country-by-country analysis in an 81-page PDF document.
  • Outlook: Forecasts for 35 countries in a 74-page PowerPoint document full of charts, graphs and bullet points;
  • An 80-page Excel workbook covering each year from 2010 to 2026 for 35 countries by household penetration, by SVOD subscribers and by OTT revenues for movies and TV episodes. As well as summary tables by country and by platform;

Forecasts for the following 35 countries:

Country SVOD ops SVOD Platforms
Angola 3 Netflix; Amazon; Disney+
Benin 4 Netflix; Amazon; Disney+; MyCanal
Botswana 4 Netflix; Amazon; Disney+; Showmax
Burkina Faso 4 Netflix; Amazon; Disney+; MyCanal
Burundi 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Cameroon 5 Netflix; Amazon; Disney+; MyCanal; Showmax
CAR 5 Netflix; Amazon; Disney+; Showmax; MyCanal
Chad 5 Netflix; Amazon; Disney+; Showmax; MyCanal
DR Congo 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Rep Congo 6 Netflix; Amazon; Disney+; Apple TV+; MyCanal; Showmax
Cote d'Ivoire 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Eq. Guinea 5 Netflix; Amazon; Disney+; Showmax; MyCanal
Ethiopia 3 Netflix; Amazon; Disney+; Showmax
Gabon 5 Netflix; Amazon; Disney+; Showmax; MyCanal
Gambia 6 Netflix; Amazon; Disney+; Apple TV+; Showmax; MyCanal
Ghana 5 Netflix; Amazon; Disney+; Apple TV+; Showmax
Guinea 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Kenya 4 Netflix; Amazon; Disney+; Showmax
Liberia 4 Netflix; Amazon; Showmax; Disney+
Madagascar 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Malawi 4 Netflix; Amazon; Disney+; Showmax
Mali 4 Netflix; Amazon; Disney+; MyCanal
Mozambique 4 Netflix; Amazon; Disney+; Showmax
Namibia 5 Netflix; Amazon; Disney+; Apple TV+; Showmax
Niger 5 Netflix; Amazon; Disney+; Apple TV+; MyCanal
Nigeria 4 Netflix; Amazon; Disney+; Showmax
Rwanda 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Senegal 5 Netflix; Amazon; Disney+; MyCanal; Showmax
Sierra Leone 4 Netflix; Amazon; Disney+; MyCanal
South Africa 5 Netflix; Amazon; Disney+: Apple TV+; Showmax;
Tanzania 4 Netflix; Amazon; Disney+; Showmax
Togo 4 Netflix; Amazon; Disney+; MyCanal
Uganda 5 Netflix; Amazon; Disney+; Apple TV+; Showmax
Zambia 4 Netflix; Amazon; Disney+; Showmax
Zimbabwe 4 Netflix; Amazon; Disney+; Showmax
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