PUBLISHER: Digital TV Research | PRODUCT CODE: 1442091
PUBLISHER: Digital TV Research | PRODUCT CODE: 1442091
North America OTT TV and Video Forecasts
North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.
North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.
Simon Murray , Principal Analyst at Digital TV Research, said: "Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show no signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice."
Table of Contents
Published in March 2024, this 74-page PDF and excel report covers movies and TV episodes. The report comes in two parts:
- Insight: Detailed country-by-country analysis in a 28-page PDF document.
- Excel workbook covering each year from 2015 to 2029 by household penetration, by SVOD subscribers and by OTT, AVOD & FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.
Forecasts for the following 21 SVOD platforms across two countries:
| Country | SVOD ops | SVOD Platforms |
| Canada | 8 | Netflix; Amazon Prime Video; CraveTV; Illico; Stack TV; Paramount+; Disney+; Apple TV+ |
| USA | 13 | Netflix; Amazon Prime Video; Hulu; Max; Showtime; Paramount+; Starz; Sling TV; Hulu Live; YouTube TV; Disney+; Apple TV+; Peacock |
Forecasts for the following AVOD platforms across two countries:
| Country | AVOD ops | AVOD Platforms |
| Canada | 6 | YouTube; Facebook; CTV; Global; TVA; CBC; Netflix; Disney+; Paramount+; Samsung TV Plus; Pluto TV; Roku Channel |
| USA | 7 | YouTube; Facebook; Hulu; Peacock/NBC; Pluto/Viacom; Tubi/Fox; Roku Channel; Samsung TV Plus; Amazon Freevee; Netflix; Disney+; Max; Paramount+ |
