PUBLISHER: Digital TV Research | PRODUCT CODE: 1460239
PUBLISHER: Digital TV Research | PRODUCT CODE: 1460239
Asia Pacific OTT TV and Video Forecasts
Asia Pacific will have 687 million SVOD subscriptions by 2029, up from 594 million in 2023. China will provide 378 million subscriptions in 2029. From the 93 million additions between 2023 and 2029, India will increase by 22 million, China 17 million, Japan 14 million, South Korea 9 million and Indonesia 8 million.
Simon Murray, Principal Analyst at Digital TV Research, said: "Five major US-based platforms will only control a quarter of Asia Pacific's SVOD subscriptions by 2029 - lower than any other region in the world. These platforms will never gain standalone access to China, the region's largest market."
Table of Contents
Published in April 2024, this 166-page PDF and excel report provides extensive research for 22 territories. Covering movies and TV episodes, the report comes in two parts:
- Insight: Detailed country-by-country analysis in a 98 -page PDF document.
- Excel workbook covering each year from 2015 to 2029 for 22 countries by household penetration, by SVOD subscribers and by OTT. AVOD and FAST revenues for movies and TV episodes. As well as summary tables by country and by platform.
Forecasts for the following 120 SVOD platforms across 22 countries:
| Country | SVOD ops | SVOD Platforms |
| Australia | 9 | Netflix; Amazon Prime Video; Disney+; Paramount+; Britbox; Apple TV+; Stan; Binge; Foxtel Now |
| Bangladesh | 2 | Netflix; Amazon Prime Video |
| Cambodia | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
| China | 5 | Youku Tudou; IQiyi; Tencent Video; Mango; Bilbili |
| Hong Kong | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; MyTV Super; Viu |
| India | 9 | Netflix; Amazon Prime Video; Disney+ Hotstar; Apple TV+; Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
| Indonesia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Vidio; Viu |
| Japan | 9 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Hulu; U-Next; Lemino; Telasa; Niconico |
| Laos | 3 | Netflix; Amazon Prime Video; Apple TV+ |
| Malaysia | 7 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu; Sooka |
| Mongolia | 3 | Netflix; Amazon Prime Video; Apple TV+ |
| Myanmar | 3 | Netflix; Amazon Prime Video; Viu |
| Nepal | 2 | Netflix; Amazon Prime Video |
| New Zealand | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Britbox; Neon |
| Pakistan | 5 | Netflix; Amazon Prime Video; Iflix; StarzPlay; Zee5 |
| Philippines | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Iflix; Viu |
| Singapore | 5 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Viu |
| South Korea | 8 | Netflix; Amazon Prime Video; Disney+; Watcha Play; Tving; LG U+; Olleh TV; Wavve |
| Sri Lanka | 4 | Netflix; Amazon Prime Video; Apple TV+; Zee5 |
| Taiwan | 6 | Netflix; Amazon Prime Video; Disney+; Apple TV+; Catchplay; CHT |
| Thailand | 7 | Netflix; Amazon PV; Disney+; Apple TV+; WeTV;Iflix; Viu; True ID |
| Vietnam | 4 | Netflix; Amazon Prime Video; Apple TV+; Iflix |
AVOD forecasts for Netflix, Disney+, Paramount+, YouTube and
Facebook where available by country and:
| Country | AVOD Platforms |
| Australia | Amazon Prime Video; 9Now; Pluto/Ten Play; 7Plus; Samsung TV Plus |
| China | iQiyi; Tencent Video; Youku Tudou; Mango; Bilibili |
| Hong Kong | TVB; Viu |
| India | Zee5; Sony Liv; ALT Balaji; Eros Now; Jio |
| Indonesia | Iflix; Viu; Vidio; Vision+/MCN |
| Japan | Niconico; Tver; U-Next |
| Malaysia | Sooka/Astro; Iflix; Viu/Media Prima |
| New Zealand | TVNZ; ThreeNow |
| Pakistan | Zee5 |
| Philippines | Iflix; Viu |
| Singapore | Viu |
| S Korea | Tving; Wavve; Samsung TV Plus |
| Sri Lanka | Zee5 |
| Thailand | Wetv/Iflix; Viu |
| Vietnam | Wetv/Iflix |
