Market Research Report
Innovative Sales Strategies & Metrics Report 2014: Cutting Edge Sales Strategies to Future Proof your Salesforce (Pharma sector)
|Published by||EyeforPharma||Product code||296627|
|Published||Content info||67 Pages; 14 Figures & Graphs; 13 Tables
|Innovative Sales Strategies & Metrics Report 2014: Cutting Edge Sales Strategies to Future Proof your Salesforce (Pharma sector)|
|Published: February 14, 2014||Content info: 67 Pages; 14 Figures & Graphs; 13 Tables||
With sales reps spending increasingly less time with physicians, innovative sales strategies and metrics are being sought by the pharma C-suite to ensure that every single customer-rep interaction, drives exceptional value for customers and increases sales. This report focuses on how leading pharma companies have been deploying innovative sales strategies, new technologies, qualitative metrics and targeted training, to drive impactful sales rep and customer interactions and incentivise reps above and beyond simply delivering the drug's key message.
“Changes in external environment put Pharma sector in a very challenging situation and pushed to take bigger tradeoffs so that this report will help us to learn more and engage with the right options.” Levent Arslan, Sales Director, Janssen.
“The report is another way in which the eyeforpharma group provide value to the industry, and those of us who work in these topics in it. The data from surveys, backed up with anecdotes and quotes provide a good backbone to support the interactive Conferences, online topical webcasts and the opinion pieces from the website. I find these most useful as they have lots of real life practical examples, collated into one paper, and backed with some strength of numbers. It is worthwhile to read for sure.” Adam Wood, Global Marketing Operations, Strategy - Training & Sales Excellence, Bayer Pharmaceuticals.