Picture
SEARCH
What are you looking for?
Need help finding what you are looking for? Contact Us
Compare

PUBLISHER: Euromonitor International | PRODUCT CODE: 1393620

Cover Image

PUBLISHER: Euromonitor International | PRODUCT CODE: 1393620

Consumer Appliances in Brazil

PUBLISHED:
PAGES: 129 Pages
DELIVERY TIME: 1-2 business days
SELECT AN OPTION
PDF (Single User License)
USD 2650

Add to Cart

Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards purchases of major appliances. However, as national interest rates have gradually reduced and the impact of inflationary pressure on purchasing power shows signs of improving, the scenario has become more favourable for the industry. According to Getulio...

Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Fridge freezers and wine coolers positively contribute to category growth
  • Low production growth as consumption levels improve
  • Premiumisation as a strategy to creating wider brand awareness

PROSPECTS AND OPPORTUNITIES

  • Phygital strategies should transform appliance retailing over the forecast period
  • Brazilian consumers increasingly interested in smart kitchen appliances
  • Consumer confidence and lower inflationary pressure set to influence future growth

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

HOME LAUNDRY APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Washer dryers and washing machines help stabilise category's performance
  • Promotional deals positively influence purchasing decisions
  • Product launches to improve consumers' laundry experience

PROSPECTS AND OPPORTUNITIES

  • Products advance through premiumisation and sustainable footprint
  • Greater competition presents challenges to home laundry appliance players
  • Changes to financial legislation and government subsidies are set to impact demand for home laundry appliances

CATEGORY DATA

  • Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

DISHWASHERS IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Moderate optimism for dishwashers with double-digit retail value growth
  • Improving sales for both retail offline and online channels
  • Product availability and diversification increase competitiveness in Brazil

PROSPECTS AND OPPORTUNITIES

  • Growing popularity of dishwashers on social media
  • Possible end to instalment payments could hinder consumption power in Brazil
  • Improved economic and social drivers to potentially drive up demand for dishwashers

CATEGORY DATA

  • Table 69 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 70 Sales of Dishwashers by Category: Value 2018-2023
  • Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 78 Production of Dishwashers: Total Volume 2018-2023
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

LARGE COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Better performance by large cooking appliances in 2023
  • Players leverage affordability, durability and designs with new launches
  • Brand loyalty is threatened and benefits low-tier brands

PROSPECTS AND OPPORTUNITIES

  • Brastemp's innovation addresses the needs of Generation Z
  • Innovation across retail channels to gain consumer interest and loyalty
  • Possible legislation changes to influence demand for large cooking appliances

CATEGORY DATA

  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
  • Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
  • Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

MICROWAVES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Economic drivers and consumer confidence influence sales of microwaves
  • Retail transformation is necessary to captivate consumers
  • Panasonic features surprising product innovation

PROSPECTS AND OPPORTUNITIES

  • Freestanding remains dominant format of microwaves in Brazil
  • Future opportunities should increase penetration of Brazilian households
  • Legislation on instalment payments can potentially influence consumer sentiment

CATEGORY DATA

  • Table 103 Sales of Microwaves by Category: Volume 2018-2023
  • Table 104 Sales of Microwaves by Category: Value 2018-2023
  • Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 111 Production of Microwaves: Total Volume 2018-2023
  • Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

FOOD PREPARATION APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Blenders and mixers strengthen value and volume results in 2023
  • Channel performances influenced by challenging economic and financial scenario for retailers in Brazil
  • Affordability, quality standard and technological features boost competition among players in Brazil

PROSPECTS AND OPPORTUNITIES

  • Generational shifts to impact consumer behaviour in the kitchen
  • Food preparation appliances deemed essential for Brazilians
  • Product design and technology as premium features for blenders and mixers

CATEGORY DATA

  • Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

SMALL COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Practicality continues to drive demand for small cooking appliances across socioeconomic levels
  • Hypermarkets and e-commerce perform well in a challenging retail scenario
  • Increasing competition and brand diversification in Brazil

PROSPECTS AND OPPORTUNITIES

  • Innovation, design and capacity should foster further growth of light fryers in Brazil
  • Rising demand for premium coffee experience amid inflation challenges
  • Financial legislation as possible influential factor behind consumers' purchasing decisions

CATEGORY DATA

  • Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

VACUUM CLEANERS IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Positive performance as consumers consider practicality, quality and technological devices
  • Economic fluctuations lead to increasing competitiveness by targeting mid-income consumers
  • E-commerce, appliances specialists and hypermarkets are positive performers

PROSPECTS AND OPPORTUNITIES

  • Resilience of stick vacuum cleaners will support long-term category growth
  • Convenience for busy Brazilians set to drive further demand for vacuum cleaners
  • Robotic vacuum cleaners to foster stronger growth in the following years

CATEGORY DATA

  • Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
  • Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028

PERSONAL CARE APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Local consumers look for affordability across personal care appliances as prices rise
  • Beauty elements increasingly emerge in hair care appliances
  • Consumer behaviour influences distribution channel dynamics

PROSPECTS AND OPPORTUNITIES

  • Embracing one's natural beauty is key beauty trait for Brazilians
  • Growing availability and brand awareness to strengthen demand for electric facial cleansers
  • New tax legislation could impact purchases from online Chinese retailers

CATEGORY DATA

  • Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

AIR TREATMENT PRODUCTS IN BRAZIL

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Split air conditioners and air coolers support recovery trend
  • Technological evolution and greater production capacity are top goals among manufacturers
  • Climate-driven demand from the north to the south of Brazil

PROSPECTS AND OPPORTUNITIES

  • Players must adjust to new energy efficiency requirements over the forecast period
  • Design, home connectivity and thermal comfort as important product benefits
  • Innovation in air treatment products to enhance consumer wellbeing

CATEGORY DATA

  • Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 172 Production of Air Conditioners: Total Volume 2018-2023
  • Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Have a question?
Picture

Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

Picture

Christine Sirois

Manager - Americas

+1-860-674-8796

Questions? Please give us a call or visit the contact form.
Hi, how can we help?
Contact us!