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Market Research Report
Product code 
1000627

Soft Drinks in Egypt

Published: | Euromonitor International | 82 Pages | Delivery time: 1-2 business days

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Soft Drinks in Egypt
Published: April 4, 2022
Euromonitor International
Content info: 82 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Carbonates dominate retail value sales of soft drinks in Egypt, with bottled water and juice accounting for most of the remainder. Having risen at their fastest rate in almost a decade during 2020, as COVID-19 led local consumers to stock up on bottled water and carbonates and drove a shift in demand from the on-trade to the off-trade, off-trade volume sales of soft drinks suffered a hangover in 2021. Off-trade volume sales declined for the first time in many years - albeit modestly - as pandemi...

Euromonitor International's Soft Drinks in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDEG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for soft drinks?
  • CHART 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
  • CHART 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
  • CHART 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
  • Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
  • Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
  • Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
  • Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
  • Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
  • Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
  • Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

  • Fountain sales in Egypt

Trends

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

CARBONATES IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Manufacturers struggle to pass on cost increases to consumers
  • On-trade demand rebounds but remains below pre-pandemic level
  • Pandemic forces Pepsi-Cola and Coca-Cola to adjust their marketing strategies

PROSPECTS AND OPPORTUNITIES

  • Urbanisation and population expansion will underpin growth
  • Prices will continue to rise over the forecasting period
  • The leading players will continue to invest in local production

CATEGORY DATA

  • Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
  • Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
  • Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
  • Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
  • Table 35 Off-trade Sales of Carbonates by Category: Volume 2016-2021
  • Table 36 Off-trade Sales of Carbonates by Category: Value 2016-2021
  • Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
  • Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
  • Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021
  • Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021
  • Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
  • Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
  • Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
  • Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
  • Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
  • Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
  • Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
  • Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026
  • Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

JUICE IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • As economic conditions stabilise and pandemic restrictions are eased, demand rebounds
  • Juice drinks remain dominant, but health and wellness trend is boosting interest in 100% juice
  • Increased promotional activity in modern grocery retail outlets

PROSPECTS AND OPPORTUNITIES

  • Population expansion and urbanisation will remain the main drivers of growth
  • Health and wellness trend will outlast the pandemic, continuing to boost demand for 100% juice
  • Premiumisation continues as health awareness increase

CATEGORY DATA

  • Table 51 Off-trade Sales of Juice by Category: Volume 2016-2021
  • Table 52 Off-trade Sales of Juice by Category: Value 2016-2021
  • Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
  • Table 54 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
  • Table 55 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
  • Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
  • Table 57 NBO Company Shares of Off-trade Juice: % Value 2017-2021
  • Table 58 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
  • Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
  • Table 60 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
  • Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
  • Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

BOTTLED WATER IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • As pandemic impact fades, growth in off-trade volume sales normalises
  • Widening distribution and health and wellness trend drive robust growth in demand for functional bottled water
  • Government continues to fight against on illegal bottled water production

PROSPECTS AND OPPORTUNITIES

  • Health and wellness, population expansion and urbanisation will continue to drive growth
  • On-trade demand will continue its gradual recovery
  • Expanding modern grocery retail chains will grow in importance as a distribution channel

CATEGORY DATA

  • Table 63 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
  • Table 64 Off-trade Sales of Bottled Water by Category: Value 2016-2021
  • Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
  • Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
  • Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
  • Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
  • Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
  • Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
  • Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
  • Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
  • Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
  • Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

SPORTS DRINKS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • With limited distribution, most local consumers remain unfamiliar with sports drinks
  • Leader Gatorade is much more widely distributed than rival brands

PROSPECTS AND OPPORTUNITIES

  • Heightened interest in health and fitness among affluent young urbanities will continue to drive growth
  • Local manufacturing would help to make sports drinks more affordable
  • Imports of sports drinks remain vulnerable to instability in foreign-exchange rates

CATEGORY DATA

  • Table 75 Off-trade Sales of Sports Drinks: Volume 2016-2021
  • Table 76 Off-trade Sales of Sports Drinks: Value 2016-2021
  • Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
  • Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
  • Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
  • Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
  • Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
  • Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
  • Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
  • Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
  • Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
  • Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

ENERGY DRINKS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • PepsiCo's Sting has quickly established itself as the main rival to leader Red Bull
  • Red Bull continues to widen its product offer
  • Supermarkets dominate distribution, reflecting an affluent urban consumer base

PROSPECTS AND OPPORTUNITIES

  • Local production will help to spur growth by making energy drinks more affordable
  • Online marketing will continue to grow in importance
  • Westernisation will continue to boost demand, but health and wellness trend is a threat

CATEGORY DATA

  • Table 87 Off-trade Sales of Energy Drinks: Volume 2016-2021
  • Table 88 Off-trade Sales of Energy Drinks: Value 2016-2021
  • Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
  • Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
  • Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
  • Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
  • Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
  • Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
  • Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
  • Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
  • Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
  • Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

CONCENTRATES IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand remains limited, with concentrates increasingly perceived as un-natural and unhealthy
  • Increase in promotional activity, as manufacturers seek to make concentrates more attractive to price-sensitive consumers
  • Kraft Foods' Tang remains dominant

PROSPECTS AND OPPORTUNITIES

  • Concentrates will continue to be squeezed by juice
  • Innovation will focus on healthier variants and fortification but remain limited
  • Supermarkets will grow in importance as a distribution channel

CATEGORY DATA

  • Concentrates Conversions
    • Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
  • Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
  • Table 100 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
  • Table 101 Off-trade Sales of Concentrates by Category: Value 2016-2021
  • Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
  • Table 103 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
  • Table 104 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
  • Table 105 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
  • Table 106 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
  • Table 107 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
  • Table 108 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
  • Table 109 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
  • Table 110 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
  • Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
  • Table 112 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
  • Table 113 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD TEA IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for RTD tea largely remains limited to more affluent local consumers
  • Pandemic drives a modest increase in retail volume sales
  • Lipton faces increased competition from more affordable domestic brands

PROSPECTS AND OPPORTUNITIES

  • The proliferation of local brands will help to broaden the appeal of RTD Tea
  • Lipton will launch new flavours as it seeks to stay ahead of local rivals
  • Marketing will shift online

CATEGORY DATA

  • Table 114 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
  • Table 115 Off-trade Sales of RTD Tea by Category: Value 2016-2021
  • Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
  • Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
  • Table 118 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
  • Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
  • Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
  • Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
  • Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
  • Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
  • Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
  • Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
  • Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD COFFEE IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Rising unit pricing continues to crunch demand
  • Limited Shelf space driving tough competition for the category
  • Limited innovation driven from the low demand over the category

PROSPECTS AND OPPORTUNITIES

  • Most local consumers will continue to favour freshly brewed or instant coffee over RTD offerings
  • As Starbucks cafes proliferate, the distribution of its RTD coffee will widen
  • Local competitors are unlikely to emerge

CATEGORY DATA

  • Table 127 Off-trade Sales of RTD Coffee: Volume 2016-2021
  • Table 128 Off-trade Sales of RTD Coffee: Value 2016-2021
  • Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
  • Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
  • Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
  • Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
  • Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
  • Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
  • Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
  • Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
  • Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
  • Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

ASIAN SPECIALITY DRINKS IN EGYPT

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Distribution is limited to herbal specialists, but supply is not consistent

PROSPECTS AND OPPORTUNITIES

  • Difficult economic conditions will make the importation of significant quantities of Asian speciality drinks unlikely