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Market Research Report
Product code
1009134

Pet Care in Bulgaria

Published: | Euromonitor International | 55 Pages | Delivery time: 1-2 business days

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Pet Care in Bulgaria
Published: May 5, 2021
Euromonitor International
Content info: 55 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

A state of emergency was imposed across the country from 13 March until 13 May 2020, with Bulgarians only allowed to leave their home to shop for groceries, walk pets, or for healthcare purposes. Fines were imposed on those flouting the rules. Parks, playgrounds, schools, and kindergartens were closed, as was parliament. Inter-city and inter-regional movement without authorisation were banned, with business trips or visiting old or sick family members not permitted until the restrictions lifted...

Euromonitor International's Pet Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PFBU

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

  • Table 1 Pet Populations 2016-2021

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

    • Summary 1 Research Sources

DOG FOOD IN BULGARIA

KEY DATA FINDINGS

2021 IMPACT

Continued organic growth as consumers increasingly switch to prepared dog food

Category premiumisation slows due to economic impact of pandemic

Stable competitive landscape despite growing demand for private label

RECOVERY AND OPPORTUNITIES

Return of premiumisation as urban dwellers choose small dogs requiring specialised food

New players set to enter to capitalise on the resilient performance of dog food

Innovations in dog food set to mirror trends in human nutrition as consumers increasingly care about the origin of food ingredients

CATEGORY INDICATORS

  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

    • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

CAT FOOD IN BULGARIA

KEY DATA FINDINGS

2021 IMPACT

Stable grow for cat food as normalisation leads increase in cat ownership to slow

Financial impact of COVID-19 leads to boost for economy brands

Mar and Nestle continue category domination; boost for e-commerce despite continued appreciation of extra services in pet stores

RECOVERY AND OPPORTUNITIES

Mid-priced cat food expected to continue being most popular

Private label set to grow although Mars and Nestle will likely remain stable and dominant cat food players

Sales via e-commerce to rise as consumers appreciate convenience of channel

CATEGORY INDICATORS

  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

    • Summary 3 Cat Food by Price Band 2021
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2017-2020
  • Table 48 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 49 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

OTHER PET FOOD IN BULGARIA

KEY DATA FINDINGS

2021 IMPACT

Category growth stimulated by increased ownership of small mammals

Vitakraft remains leader across all other pet food categories

Growth of e-commerce slows as consumers shop at pet stores to seek advice and additional pet services

RECOVERY AND OPPORTUNITIES

Decline expected for fish food as fish offer owners less companionship and are more expensive to keep

Small animal food expected to post most dynamic growth and humanisation of pets continues

Vitakraft to maintain lead through wide assortment and strong distribution

CATEGORY INDICATORS

  • Table 53 Other Pet Population 2016-2021

CATEGORY DATA

  • Table 54 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 55 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 57 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 58 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 61 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 62 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

PET PRODUCTS IN BULGARIA

KEY DATA FINDINGS

2021 IMPACT

Increased interest in nutritional supplements as consumers experience raised concern over pet health

Sustained strong growth for small dog clothes and cat litter as consumers continue to buy for their new pets

Pet shops and e-commerce remain leading distribution channels for pet products

RECOVERY AND OPPORTUNITIES

Economic impact of COVID-19 set to limit the growth of pet products

Stable competitive landscape with leaders in each category set to maintain their position

Humanisation trend set to drive new product development in pet products

CATEGORY DATA

  • Table 66 Sales of Pet Products by Category: Value 2016-2021
  • Table 67 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 68 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 69 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 70 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 71 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 72 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 73 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026