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Market Research Report
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1009174

Pet Care in Finland

Published: | Euromonitor International | 58 Pages | Delivery time: 1-2 business days

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Pet Care in Finland
Published: May 5, 2021
Euromonitor International
Content info: 58 Pages
Delivery time: 1-2 business days
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  • Description
  • Table of Contents
Description

Overall, Finland has been one of the best performing countries in Europe throughout the COVID-19 pandemic (thus far), with a low number of infections, a low number of deaths, and relatively small damage to the economy and/or a decrease in GDP. The country also had one of the softest approaches in Europe, with people recommended to avoid social contact, but without curfews. This environment is helping to benefit pet care in 2021.

Euromonitor International's Pet Care in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: PFFI

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

COVID-19 impact on pet care

COVID-19 country impact

Company response

Retailing shift

What next for pet care?

MARKET INDICATORS

  • Table 1 Pet Populations 2016-2021

MARKET DATA

  • Table 2 Sales of Pet Food by Category: Volume 2016-2021
  • Table 3 Sales of Pet Care by Category: Value 2016-2021
  • Table 4 Sales of Pet Food by Category: % Volume Growth 2016-2021
  • Table 5 Sales of Pet Care by Category: % Value Growth 2016-2021
  • Table 6 NBO Company Shares of Pet Food: % Value 2016-2020
  • Table 7 LBN Brand Shares of Pet Food: % Value 2017-2020
  • Table 8 NBO Company Shares of Dog and Cat Food: % Value 2016-2020
  • Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2017-2020
  • Table 10 Penetration of Private Label in Pet Care by Category: % Value 2016-2021
  • Table 11 Distribution of Pet Care by Format: % Value 2016-2021
  • Table 12 Distribution of Pet Care by Format and Category: % Value 2021
  • Table 13 Distribution of Dog and Cat Food by Format: % Value 2016-2021
  • Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Pet Food by Category: Volume 2021-2026
  • Table 16 Forecast Sales of Pet Care by Category: Value 2021-2026
  • Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2021-2026
  • Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2021-2026

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

DOG FOOD IN FINLAND

KEY DATA FINDINGS

2021 IMPACT

Ongoing "puppy boom" gives dog food a long-term boost, with smaller dogs becoming increasingly popular

Humanisation, premiumisation and high-quality nutrition drive innovation and sales

Multi-nationals maintain top places, with domestic Dagsmark tipped as one to watch

RECOVERY AND OPPORTUNITIES

Key trends of premiumisation, humanisation and pampering to drive growth over forecast period

Private labels upgrade their products to meet premiumisation trends

Musti's puppy and kitten club provides excellent example of strategy to win loyal, long-term customers

CATEGORY INDICATORS

  • Table 19 Dog Owning Households: % Analysis 2016-2021
  • Table 20 Dog Population 2016-2021
  • Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

    • Summary 2 Dog Food by Price Band 2021
  • Table 22 Sales of Dog Food by Category: Volume 2016-2021
  • Table 23 Sales of Dog Food by Category: Value 2016-2021
  • Table 24 Sales of Dog Food by Category: % Volume Growth 2016-2021
  • Table 25 Sales of Dog Food by Category: % Value Growth 2016-2021
  • Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2016-2021
  • Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2016-2021
  • Table 28 NBO Company Shares of Dog Food: % Value 2016-2020
  • Table 29 LBN Brand Shares of Dog Food: % Value 2017-2020
  • Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2017-2020
  • Table 31 Distribution of Dog Food by Format: % Value 2016-2021
  • Table 32 Forecast Sales of Dog Food by Category: Volume 2021-2026
  • Table 33 Forecast Sales of Dog Food by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2021-2026
  • Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2021-2026

CAT FOOD IN FINLAND

KEY DATA FINDINGS

2021 IMPACT

Cat food is benefiting from increased pet ownership and premiumisation trends

Cats remain the most popular pets, as the Finnish Cat Association calls for higher uptake of animal registrations

Competition heats up between leading global players, as private labels launch premium positioned products

RECOVERY AND OPPORTUNITIES

Domestic producers highlighting "Finnishness" are tipped as the ones to watch

E-commerce continues to grow, as leading players concentrate on both their in-store and online experiences

Demographics in Finland good for cat growth, with premiumisation and humanisation being "recession proof"

CATEGORY INDICATORS

  • Table 36 Cat Owning Households: % Analysis 2016-2021
  • Table 37 Cat Population 2016-2021
  • Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2016-2021

CATEGORY DATA

    • Summary 3 Cat Food by Price Band 2021
  • Table 39 Sales of Cat Food by Category: Volume 2016-2021
  • Table 40 Sales of Cat Food by Category: Value 2016-2021
  • Table 41 Sales of Cat Food by Category: % Volume Growth 2016-2021
  • Table 42 Sales of Cat Food by Category: % Value Growth 2016-2021
  • Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2016-2021
  • Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2016-2021
  • Table 45 NBO Company Shares of Cat Food: % Value 2016-2020
  • Table 46 LBN Brand Shares of Cat Food: % Value 2017-2020
  • Table 47 Distribution of Cat Food by Format: % Value 2016-2021
  • Table 48 Forecast Sales of Cat Food by Category: Volume 2021-2026
  • Table 49 Forecast Sales of Cat Food by Category: Value 2021-2026
  • Table 50 Forecast Sales of Cat Food by Category: % Volume Growth 2021-2026
  • Table 51 Forecast Sales of Cat Food by Category: % Value Growth 2021-2026

OTHER PET FOOD IN FINLAND

KEY DATA FINDINGS

2021 IMPACT

Other pet food is seeing a boost from increased pet ownership, albeit trend may be shorter lived than seen in cats and dogs

Grocery retailers underperform and lose out to pet shops and e-commerce, due to limited stock of other pet food

Versele-Laga maintains its overall lead, due to lower levels of activity in other pet food than seen in cats and dogs

RECOVERY AND OPPORTUNITIES

Uncertain other pet population over forecast period, with fears of abandonment of animals acquired in haste

Channel migration to e-commerce and specialist pet stores set to continue, whilst other pets remain somewhat neglected through mainstream channels

Other pets miss out on "Instagrammable" trend due to lower levels of humanisation

CATEGORY INDICATORS

  • Table 52 Other Pet Population 2016-2021

CATEGORY DATA

  • Table 53 Sales of Other Pet Food by Category: Volume 2016-2021
  • Table 54 Sales of Other Pet Food by Category: Value 2016-2021
  • Table 55 Sales of Other Pet Food by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Other Pet Food by Category: % Value Growth 2016-2021
  • Table 57 LBN Brand Shares of Bird Food: % Value 2017-2020
  • Table 58 LBN Brand Shares of Fish Food: % Value 2017-2020
  • Table 59 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2017-2020
  • Table 60 Distribution of Other Pet Food by Format: % Value 2016-2021
  • Table 61 Forecast Sales of Other Pet Food by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Other Pet Food by Category: Value 2021-2026
  • Table 63 Forecast Sales of Other Pet Food by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Other Pet Food by Category: % Value Growth 2021-2026

PET PRODUCTS IN FINLAND

KEY DATA FINDINGS

2021 IMPACT

Pet products is seeing a boost from increased "pet parenting", premiumisation, humanisation and pampering

E-commerce and pet stores continue to cannibalise grocery retailers

Best Friend Group maintains its top places, whilst category remains mostly fragmented

RECOVERY AND OPPORTUNITIES

Premiumisation and humanisation trends set to remain due to stronger bonding between pet owners and their animals

Pet healthcare set to go from strength to strength over forecast period

Fragmentation and changing trends keep the competitive spirits high

CATEGORY DATA

  • Table 65 Sales of Pet Products by Category: Value 2016-2021
  • Table 66 Sales of Pet Products by Category: % Value Growth 2016-2021
  • Table 67 Sales of Pet Healthcare by Type: % Value 2016-2021
  • Table 68 Sales of Other Pet Products by Type: % Value 2016-2021
  • Table 69 NBO Company Shares of Pet Products: % Value 2016-2020
  • Table 70 LBN Brand Shares of Pet Products: % Value 2017-2020
  • Table 71 Distribution of Pet Products by Format: % Value 2016-2021
  • Table 72 Forecast Sales of Pet Products by Category: Value 2021-2026
  • Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2021-2026