PUBLISHER: Euromonitor International | PRODUCT CODE: 1283842
PUBLISHER: Euromonitor International | PRODUCT CODE: 1283842
Retail sales of toys and games saw a slowdown in growth in constant value terms in 2022. Demand was hampered by a continued decline in the national birth rate, which was reportedly the lowest in 71 years. The economic crisis, exacerbated by the pandemic and the war in Ukraine, caused many Thais to think twice about having children. With inflation climbing steadily, rising prices impacted household budgets. This had a particular impact on poorer, rural households, for whom a high proportion of in...
Euromonitor International's Toys and Games in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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