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Market Research Report
Product code 
1017775

Tobacco in Australia

Published: | Euromonitor International | 50 Pages | Delivery time: 1-2 business days

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Tobacco in Australia
Published: July 1, 2021
Euromonitor International
Content info: 50 Pages
Delivery time: 1-2 business days
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  • Description
  • Table of Contents
Description

The outbreak of COVID-19 in Australia was not seen to have had a significant impact on demand for tobacco in 2020. Some consumers faced economic uncertainty as a result of the pandemic, which dictated which products and brands they chose. For example, fine cut tobacco was one of the most dynamic categories, with some people switching to roll-your-own (RYO) cigarettes to make savings. However, the implementation of the government's financial aid programme in the form of Centrelink fortnightly pay...

Euromonitor International's Tobacco in Australia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBAU

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
    • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Plain packaging
  • Advertising and sponsorship
  • Point-of-sale display bans
  • Smoking in public places
  • Flavoured tobacco product ban
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Tobacco by Category: Value 2015-2020
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

CIGARETTES IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

  • COVID-19 has a polarised impact on sales of cigarettes
  • Illicit trade continues to gain share despite government efforts to control it
  • Little change in the competitive landscape

RECOVERY AND OPPORTUNITIES

  • Further price hikes set to challenge manufacturers
  • Ban on nicotine e-liquids could benefit sales of cigarettes
  • Health and money concerns set to continue putting pressure on smoking prevalence

TAXATION AND PRICING

  • Taxation rates
    • Summary 3 Taxation and Duty Levies 2015-2020
  • Average cigarette pack price breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 41 Sales of Cigarettes: Volume 2015-2020
  • Table 42 Sales of Cigarettes by Category: Value 2015-2020
  • Table 43 Sales of Cigarettes: % Volume Growth 2015-2020
  • Table 44 Sales of Cigarettes by Category: % Value Growth 2015-2020
  • Table 45 Sales of Cigarettes by Blend: % Volume 2015-2020
  • Table 46 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
  • Table 47 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
  • Table 48 Sales of Cigarettes by Pack Size: % Volume 2015-2020
  • Table 49 Sales of Cigarettes by Price Band: % Volume 2015-2020
  • Table 50 NBO Company Shares of Cigarettes: % Volume 2016-2020
  • Table 51 LBN Brand Shares of Cigarettes: % Volume 2017-2020
  • Table 52 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
  • Table 53 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
  • Table 54 Forecast Sales of Cigarettes: Volume 2020-2025
  • Table 55 Forecast Sales of Cigarettes by Category: Value 2020-2025
  • Table 56 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
  • Table 57 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
  • Table 58 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
  • Table 59 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
  • Table 60 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
  • Table 61 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
  • Table 62 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

  • Economic pressures inform consumer purchasing behaviour in 2020
  • Consumers continue to trade down to more economical cigarillos
  • Low pricing remains the key influence on sales in 2020

RECOVERY AND OPPORTUNITIES

  • Producers could turn to smaller pack sizes to maintain demand
  • Fine cut tobacco expected to face mounting competition from economy and illicit trade cigarettes
  • Producers expected to look for new ways to encourage consumers to continue smoking cigars and cigarillos

CATEGORY DATA

  • Table 10 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
  • Table 11 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
  • Table 12 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
  • Table 13 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
  • Table 14 Sales of Cigars by Size: % Volume 2015-2020
  • Table 15 Sales of Cigarillos by Price Platform 2015-2020
  • Table 16 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
  • Table 17 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
  • Table 18 NBO Company Shares of Cigars: % Volume 2016-2020
  • Table 19 LBN Brand Shares of Cigars: % Volume 2017-2020
  • Table 20 NBO Company Shares of Cigarillos: % Volume 2016-2020
  • Table 21 LBN Brand Shares of Cigarillos: % Volume 2017-2020
  • Table 22 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
  • Table 23 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
  • Table 24 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
  • Table 25 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
  • Table 26 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
  • Table 27 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
  • Table 28 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
  • Table 29 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
  • Table 30 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
  • Table 31 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
  • Table 32 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
  • Table 33 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN AUSTRALIA

KEY DATA FINDINGS

2020 IMPACT

  • Number of vapers increases during the lockdown
  • New ruling from the TGA threatens sales of e-liquids
  • Heated tobacco products still not legal in Australia

RECOVERY AND OPPORTUNITIES

  • TGA ruling threatens demand for e-vapour products
  • Open vaping systems set to continue driving growth
  • Heated tobacco unlikely to become legal for the foreseeable future after TGA ruling

CATEGORY INDICATORS

  • Table 34 Number of Adult Vapers 2015-2020

CATEGORY DATA

  • Table 35 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 36 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 37 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
  • Table 38 Distribution of E-Vapour Products by Format: % Value 2015-2020
  • Table 39 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 40 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN AUSTRALIA

2020 IMPACT