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Market Research Report
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1018595

Tobacco in Latvia

Published: | Euromonitor International | 53 Pages | Delivery time: 1-2 business days

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Tobacco in Latvia
Published: July 6, 2021
Euromonitor International
Content info: 53 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

The decline of tobacco products slowed in 2020, with the quarantine resulting from the COVID-19 pandemic benefiting sales in the year. As many Latvians spent more time at home and started working from home, they had more time and opportunities to consume tobacco products; e-vapour products and heated tobacco in particular benefited from this, being products that are easier to consume inside. These products are also believed to be less damaging to health as existing health concerns surrounding sm...

Euromonitor International's Tobacco in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBLA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • COVID-19 impact on tobacco
  • COVID-19 country impact
  • Philip Morris Latvia SIA continues to lead several areas in 2020
  • Retailing shift
  • What next for tobacco?

OPERATING ENVIRONMENT

  • Legislation
  • Legislative overview
    • Summary 1 Legislation Summary at a Glance
  • Minimum legal smoking age
  • Smoking prevalence
  • Tar levels
  • Plain packaging
  • Advertising and sponsorship
  • Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
  • Advertising through retail point of sale
  • Sponsorship of sporting/music events
  • Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)
  • Point-of-sale display bans
  • Smoking in public places
  • Low ignition propensity (LIP) cigarette regulation
  • Flavoured tobacco product ban
  • Reduced harm
  • Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2015-2020
  • Table 3 Sales of Tobacco by Category: Value 2015-2020
  • Table 4 Sales of Tobacco by Category: % Volume Growth 2015-2020
  • Table 5 Sales of Tobacco by Category: % Value Growth 2015-2020
  • Table 6 Forecast Sales of Tobacco by Category: Volume 2020-2025
  • Table 7 Forecast Sales of Tobacco by Category: Value 2020-2025
  • Table 8 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
  • Table 9 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

CIGARETTES IN LATVIA

KEY DATA FINDINGS

2020 IMPACT

  • Positive impact of COVID-19 due to increased stress and boredom
  • Challenges remain, including escalating prices and rising health consciousness
  • Philip Morris maintains its lead in 2020

RECOVERY AND OPPORTUNITIES

  • Health and financial worries to impact future sales
  • Illicit trade to be active again
  • Restrictive regulations

TAXATION AND PRICING

  • Taxation rates
    • Summary 3 Taxation and Duty Levies 2015-2020
  • Average cigarette pack price breakdown
    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 10 Sales of Cigarettes: Volume 2015-2020
  • Table 11 Sales of Cigarettes by Category: Value 2015-2020
  • Table 12 Sales of Cigarettes: % Volume Growth 2015-2020
  • Table 13 Sales of Cigarettes by Category: % Value Growth 2015-2020
  • Table 14 Sales of Cigarettes by Blend: % Volume 2015-2020
  • Table 15 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
  • Table 16 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
  • Table 17 Sales of Cigarettes by Pack Size: % Volume 2015-2020
  • Table 18 Sales of Cigarettes by Price Band: % Volume 2015-2020
  • Table 19 NBO Company Shares of Cigarettes: % Volume 2016-2020
  • Table 20 LBN Brand Shares of Cigarettes: % Volume 2017-2020
  • Table 21 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
  • Table 22 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
  • Table 23 Forecast Sales of Cigarettes: Volume 2020-2025
  • Table 24 Forecast Sales of Cigarettes by Category: Value 2020-2025
  • Table 25 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
  • Table 26 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
  • Table 27 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
  • Table 28 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
  • Table 29 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
  • Table 30 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
  • Table 31 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CIGARS, CIGARILLOS AND SMOKING TOBACCO IN LATVIA

KEY DATA FINDINGS

2020 IMPACT

  • Growth of fine cut tobacco as a cheaper alternative to cigarettes
  • Reduced availability and high prices impact cigars and cigarillos
  • Philip Morris Latvia SIA leads cigarillos, while Cuban offerings continue to dominate cigars due to their heritage appeal

RECOVERY AND OPPORTUNITIES

  • Health and wellness trend set to impact future sales
  • Fine cut tobacco to benefit from increased price-conscious behaviour
  • Players in pipe tobacco will have to invest in products to attract younger consumers

CATEGORY DATA

  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
  • Table 34 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
  • Table 35 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
  • Table 36 Sales of Cigars by Size: % Volume 2015-2020
  • Table 37 Sales of Cigarillos by Price Platform 2015-2020
  • Table 38 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
  • Table 39 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
  • Table 40 NBO Company Shares of Cigars: % Volume 2016-2020
  • Table 41 LBN Brand Shares of Cigars: % Volume 2017-2020
  • Table 42 NBO Company Shares of Cigarillos: % Volume 2016-2020
  • Table 43 LBN Brand Shares of Cigarillos: % Volume 2017-2020
  • Table 44 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
  • Table 45 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
  • Table 46 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
  • Table 47 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
  • Table 48 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
  • Table 49 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
  • Table 50 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
  • Table 51 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
  • Table 54 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
  • Table 55 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

SMOKELESS TOBACCO, E-VAPOUR PRODUCTS AND HEATED TOBACCO IN LATVIA

KEY DATA FINDINGS

2020 IMPACT

  • COVID-19 and more time spent at home benefit sales in 2020
  • Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability
  • Philip Morris dominates heated tobacco, being the entry player onto the landscape

RECOVERY AND OPPORTUNITIES

  • Adapted consumer buying habits, health concerns and innovation to fuel growth
  • Positive prospects for new disposable e-vapour sticks
  • Challenges remain, including high set-up costs

CATEGORY INDICATORS

  • Table 56 Number of Adult Vapers 2015-2020

CATEGORY DATA

  • Table 57 Sales of Tobacco Heating Devices: Volume 2015-2020
  • Table 58 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
  • Table 59 Sales of Heated Tobacco: Volume 2015-2020
  • Table 60 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
  • Table 61 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
  • Table 62 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
  • Table 63 NBO Company Shares of E-Vapour Products: % Value 2016-2020
  • Table 64 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
  • Table 65 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
  • Table 66 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
  • Table 67 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
  • Table 68 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
  • Table 69 Distribution of E-Vapour Products by Format: % Value 2015-2020
  • Table 70 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
  • Table 71 Distribution of Heated Tobacco by Format: % Volume 2015-2020
  • Table 72 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
  • Table 73 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
  • Table 74 Forecast Sales of Heated Tobacco: Volume 2020-2025
  • Table 75 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
  • Table 76 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
  • Table 77 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

TOBACCO FREE ORAL NICOTINE IN LATVIA

2020 IMPACT