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Market Research Report
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1027460

Consumer Electronics in Chile

Published: | Euromonitor International | 75 Pages | Delivery time: 1-2 business days

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Consumer Electronics in Chile
Published: September 3, 2021
Euromonitor International
Content info: 75 Pages
Delivery time: 1-2 business days
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Description

Even though the COVID-19 pandemic is not yet over, 2021 will see consumer electronics current value sales expand in Chile amidst the economic recovery of the country. Benefiting from a strong vaccination roll out campaign and the later entry into the country of the Delta variant, Chile has been highly rated in its handling of the COVID-19 pandemic within the Latin American region. This has put the country on its way to a reopening phase filled with promises of economic reactivation. However, the...

Euromonitor International's Consumer Electronics in Chile report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CECL

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 impact supports ongoing growth in 2021 but at a lesser level than in 2020
  • Laptops sales increase despite stocking issues that are still being resolved
  • Hewlett-Packard retains leadership in retail volume share

PROSPECTS AND OPPORTUNITIES

  • Going back to (new) normal
  • Tablets offer an opportunity in education moving forward
  • Premium and gaming laptops a growth area

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Back on the road
  • In-car speakers see an illusory recovery
  • Car theft continues to be an important sales driver for GPS tracking devices

PROSPECTS AND OPPORTUNITIES

  • Embedded devices will stifle sales growth but not in used vehicles
  • GPS increasingly seen as a safety need, not just a convenience
  • Minor brands keep putting pressure on the leaders

CATEGORY DATA

  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Lockdown still affecting sales
  • Home cinema and speaker systems holds up
  • Leading brands focus their efforts on premium devices

PROSPECTS AND OPPORTUNITIES

  • Chileans will want to be more prepared for at-home entertainment
  • Consumers moving towards wireless and smart systems
  • Soundbars have held up within the category but for how long?

CATEGORY DATA

  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Bigger sizes and newer technologies foster TV sales recovery
  • E-commerce keeps picking up the slack
  • Caixun joins an already crowded field

PROSPECTS AND OPPORTUNITIES

  • Less will be more, yet more will also be less
  • Video players merging into other devices
  • Connectivity will be a key feature

CATEGORY DATA

  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Digital cameras keeps declining in the face of AI smartphones cameras
  • Lights, camera, home action!
  • AI is easy, but real quality takes skills and there's a market for it

PROSPECTS AND OPPORTUNITIES

  • A softer fall for digital cameras
  • Return to action
  • E-commerce can foster a good online shopping experience

CATEGORY DATA

  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Wireless speakers' category is the big winner
  • Home assistants are a gateway to other products
  • Brand dominance is either absolute or non-existent in Portable Players

PROSPECTS AND OPPORTUNITIES

  • Wireless speakers are projected to keep growing
  • E-readers find space thanks to lockdowns
  • Portable media players continue their way down

CATEGORY DATA

  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • COVID-19 pandemic changes business model
  • Chileans increasingly go for expensive models
  • Stocking issues constrain sales

PROSPECTS AND OPPORTUNITIES

  • Huawei keeps losing ground and Xiaomi sweeps in
  • Even with fewer mobile phones sold, current value sales will keep growing
  • Older iPhone models also sell well

CATEGORY DATA

  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • While gyms are closed, wearable electronics can be a training partner
  • Smart wearables doubles sales
  • Huawei remains a strong player in the category

PROSPECTS AND OPPORTUNITIES

  • Google's plans for Fitbit
  • A versatile shopping experience
  • Smart wearables succeed as a safety option but activity bands struggle

CATEGORY DATA

  • Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN CHILE

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Headphones increasingly viewed as necessities
  • Impressive growth during the COVID-19 pandemic
  • Accessories not included

PROSPECTS AND OPPORTUNITIES

  • A multitude of options
  • TWS earphones will be a big winner
  • Wired headbands cater to a niche audience

CATEGORY DATA

  • Table 112 Sales of Headphones by Category: Volume 2016-2021
  • Table 113 Sales of Headphones by Category: Value 2016-2021
  • Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026