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Market Research Report
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1028078

Consumer Electronics in South Africa

Published: | Euromonitor International | 78 Pages | Delivery time: 1-2 business days

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Consumer Electronics in South Africa
Published: September 7, 2021
Euromonitor International
Content info: 78 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

The consumer electronics industry is recovering in 2021, following declines recorded at the height of the pandemic in 2020. Sales of non-essential products were banned for over a month to curb the initial spread of the virus in 2020, with many households suffering from loss of income. Despite this, certain categories experienced strong demand as sales outlets reopened, especially work-from-home tech and home entertainment electronics, such as TVs, wireless speakers and soundbars. However, smartp...

Euromonitor International's Consumer Electronics in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEZA

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 2 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

    • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The continued shift towards working-from-home stimulates category demand
  • Dell remains the leader in laptops, while Asus gains share
  • E-commerce sales see strong gains during the pandemic, also helped by Dion Wired's closure in early 2020

PROSPECTS AND OPPORTUNITIES

  • Computer sales to be driven by the setting up of home offices
  • Semiconductor chip shortage to limit supply, driving a shift to higher-end machines

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2016-2021
  • Table 13 Sales of Computers and Peripherals by Category: Value 2016-2021
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  • Table 16 Sales of Computers by Category: Business Volume 2016-2021
  • Table 17 Sales of Computers by Category: Business Value MSP 2016-2021
  • Table 18 Sales of Computers by Category: Busines Volume Growth 2016-2021
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2016-2021
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2017-2021
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2018-2021
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2016-2021
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2021-2026
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2021-2026
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2021-2026
  • Table 29 Forecast Sales of Computers by Category: Busines Volume Growth 2021-2026
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2021-2026

IN-CAR ENTERTAINMENT IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand recovers slightly as lockdown restrictions are relaxed
  • Garmin SA (Pty) Ltd maintains the leadership

PROSPECTS AND OPPORTUNITIES

  • In-car entertainment expected to struggle in the forecast period
  • Innovation and consumer preference set to cushion the decline in sales

CATEGORY DATA

  • Table 31 Sales of In-Car Entertainment by Category: Volume 2016-2021
  • Table 32 Sales of In-Car Entertainment by Category: Value 2016-2021
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2017-2021
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2018-2021
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2016-2021
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2021-2026
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2021-2026
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2021-2026
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2021-2026

HOME AUDIO AND CINEMA IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home cinema and speaker systems drive category sales
  • Samsung leads sales, while the JBL brand continues to gain share
  • E-commerce continues to gain as a result of the pandemic

PROSPECTS AND OPPORTUNITIES

  • Home entertainment and wireless revolution set to boost sales in the forecast period
  • JBL expected to keep gaining share, as e-commerce grows
  • Traditional sound systems set to continue being replaced by wireless alternatives

CATEGORY DATA

  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2016-2021
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2016-2021
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2017-2021
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2018-2021
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2017-2021
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2021-2026
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2021-2026
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2021-2026
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2021-2026

HOME VIDEO IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The hunger for entertainment in the home continues to boost TV sales
  • Smart TVs benefit from strong demand for streaming services
  • E-commerce channel records healthy growth

PROSPECTS AND OPPORTUNITIES

  • "Hometainment" trend to persist over the forecast period
  • Lower end of the category expected to grow, while internet connectivity improves
  • TV sales through e-commerce set to grow

CATEGORY DATA

  • Table 53 Sales of Home Video by Category: Volume 2016-2021
  • Table 54 Sales of Home Video by Category: Value 2016-2021
  • Table 55 Sales of Home Video by Category: % Volume Growth 2016-2021
  • Table 56 Sales of Home Video by Category: % Value Growth 2016-2021
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  • Table 58 NBO Company Shares of Home Video: % Volume 2017-2021
  • Table 59 LBN Brand Shares of Home Video: % Volume 2018-2021
  • Table 60 Distribution of Home Video by Channel: % Volume 2016-2021
  • Table 61 Forecast Sales of Home Video by Category: Volume 2021-2026
  • Table 62 Forecast Sales of Home Video by Category: Value 2021-2026
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2021-2026
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2021-2026
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2021-2026

IMAGING DEVICES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sales of imaging devices grow marginally as lockdown restrictions ease
  • Canon leads total volume sales, while Go-Pro gains in camcorders

PROSPECTS AND OPPORTUNITIES

  • Smartphones expected to continue replacing imaging devices over the forecast period
  • Go-Pro and other action camcorders expected to keep gaining
  • Social media to play a crucial role going forward

CATEGORY DATA

  • Table 66 Sales of Imaging Devices by Category: Volume 2016-2021
  • Table 67 Sales of Imaging Devices by Category: Value 2016-2021
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2017-2021
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2018-2021
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2016-2021
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2021-2026
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2021-2026
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2021-2026
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2021-2026

PORTABLE PLAYERS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Wireless speakers boosted by lockdown conditions
  • Leading brand JBL gaining share in 2021
  • Portable media players and e-readers continue losing relevance

PROSPECTS AND OPPORTUNITIES

  • Wireless speakers to continue seeing strong growth, while the other formats decline
  • Technological innovation and convenience set to boost category sales

CATEGORY DATA

  • Table 77 Sales of Portable Players by Category: Volume 2016-2021
  • Table 78 Sales of Portable Players by Category: Value 2016-2021
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2016-2021
  • Table 80 Sales of Portable Players by Category: % Value Growth 2016-2021
  • Table 81 NBO Company Shares of Portable Players: % Volume 2017-2021
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2017-2021
  • Table 83 Distribution of Portable Players by Channel: % Volume 2016-2021
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Portable Players by Category: Value 2021-2026
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2021-2026

MOBILE PHONES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Smartphone sales recover, while feature phones continue on a downward trajectory
  • Samsung leads, Apple makes gains, Oppo enters the category
  • E-commerce channel boosted by the pandemic

PROSPECTS AND OPPORTUNITIES

  • Buoyant smartphone sales expected, driven by multifunctionality and the rise in mobile gaming
  • Mid-priced segment offers scope for growth, while high-end segment remains resilient

CATEGORY DATA

  • Table 88 Sales of Mobile Phones by Category: Volume 2016-2021
  • Table 89 Sales of Mobile Phones by Category: Value 2016-2021
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2016-2021
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2018-2021
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2017-2021
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2018-2021
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2021
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2021-2026
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2021-2026
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2021-2026
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2021-2026
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2021-2026

WEARABLE ELECTRONICS IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Wearable electronics driven by health and wellness
  • Garmin Southern Africa (Pty) Ltd leads wearable electronics, with a strong presence across categories
  • Store-based retail struggles as e-commerce grows

PROSPECTS AND OPPORTUNITIES

  • Consumers' desire to stay connected will boost wearables over the forecast period
  • Affordable brands expected to maintain strong performances
  • In-store purchasing to recover, while e-commerce continues to grow

CATEGORY DATA

  • Table 101 Sales of Wearable Electronics by Category: Volume 2016-2021
  • Table 102 Sales of Wearable Electronics by Category: Value 2016-2021
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2016-2021
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2017-2021
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2018-2021
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2016-2021
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2021-2026
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2021-2026

HEADPHONES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Headphone sales boosted by remote working and home entertainment
  • JBL leads wireless headbands, followed by Sony and Skullcandy
  • Competition intensifies in TWS earbuds, but AirPods remains the leading brand

PROSPECTS AND OPPORTUNITIES

  • Flexible working arrangements expected to boost sales over the forecast period
  • TWS earbuds expected to outperform the rest of the category
  • Online shopping to maintain strong growth

CATEGORY DATA

  • Table 112 Sales of Headphones by Category: Volume 2016-2021
  • Table 113 Sales of Headphones by Category: Value 2016-2021
  • Table 114 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 117 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 118 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 119 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2021-2026