Consumer Health in Bosnia and Herzegovina

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Consumer health in 2023: The big picture
• 2023 key trends
• Competitive landscape
• Retailing developments
• What next for consumer health?

MARKET INDICATORS

• Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
• Table 2 Life Expectancy at Birth 2018-2023

MARKET DATA

• Table 3 Sales of Consumer Health by Category: Value 2018-2023
• Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
• Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
• Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
• Table 7 Penetration of Private Label by Category: % Value 2018-2023
• Table 8 Distribution of Consumer Health by Format: % Value 2018-2023
• Table 9 Distribution of Consumer Health by Format and Category: % Value 2023
• Table 10 Forecast Sales of Consumer Health by Category: Value 2023-2028
• Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028

APPENDIX

• OTC registration and classification
• Vitamins and dietary supplements registration and classification
• Self-medication/self-care and preventive medicine
• Switches

DISCLAIMER

DEFINITIONS

SOURCES

• Summary 1 Research Sources

ANALGESICS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Trend towards self-medication and price inflation drives strong value growth
• Adult ketoprofen and naproxen reap benefits of growing demand for NSAIDs
• Panthenol Premium launched in topical analgesics

PROSPECTS AND OPPORTUNITIES

• Analgesics faces much slower growth opportunities
• Further room for growth in adult naproxen and ketoprofen
• Decline in demand for adult combination products

CATEGORY DATA

• Table 12 Sales of Analgesics by Category: Value 2018-2023
• Table 13 Sales of Analgesics by Category: % Value Growth 2018-2023
• Table 14 NBO Company Shares of Analgesics: % Value 2019-2023
• Table 15 LBN Brand Shares of Analgesics: % Value 2020-2023
• Table 16 Forecast Sales of Analgesics by Category: Value 2023-2028
• Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Cough, cold and allergy (hay fever) witnesses stronger recovery aided by price inflation
• Nasal sprays offer a more convenient format
• Decongestant rubs grow from low base

PROSPECTS AND OPPORTUNITIES

• Slower value growth prospects in overall category
• Higher incidence of allergies to drive demand for nasal sprays
• Nasal decongestant drops face strong competition from spray substitutes

CATEGORY DATA

• Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
• Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
• Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
• Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
• Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
• Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028

DIGESTIVE REMEDIES IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Digestive health is a growing priority for consumers
• Paediatric laxatives sought out as self-medication trend evolves
• Consumers' preference for inexpensive regional brands aids current value growth for local players

PROSPECTS AND OPPORTUNITIES

• Pace of growth to slow in digestive remedies
• Paediatric laxatives drive growth as parents are keen to aid children's symptoms
• Strong recovery of travel and holidays patterns to drive motion sickness remedies

CATEGORY DATA

• Table 24 Sales of Digestive Remedies by Category: Value 2018-2023
• Table 25 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
• Table 26 NBO Company Shares of Digestive Remedies: % Value 2019-2023
• Table 27 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
• Table 28 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
• Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028

DERMATOLOGICALS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Dermatologicals benefits from health and wellness and premiumisation trends
• Hair loss treatments gain from higher incidence of hair loss and rising unit prices
• Product launches fuel the dynamism in fast-growth categories

PROSPECTS AND OPPORTUNITIES

• Dermatologicals to remain stable as saturation kicks in
• Chronic and seasonal conditions to drive solid growth in allergy remedies/antihistamines
• Hair loss treatments face further optimism

CATEGORY DATA

• Table 30 Sales of Dermatologicals by Category: Value 2018-2023
• Table 31 Sales of Dermatologicals by Category: % Value Growth 2018-2023
• Table 32 NBO Company Shares of Dermatologicals: % Value 2019-2023
• Table 33 LBN Brand Shares of Dermatologicals: % Value 2020-2023
• Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
• Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028

WOUND CARE IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Wound care enjoys stable volume growth despite price inflation
• Convenience and performance benefits drive wound care category
• First aid kit requirements in vehicles ensure sales stability

PROSPECTS AND OPPORTUNITIES

• Wound care sales to stagnate in forthcoming years
• Sticking plasters/adhesive bandages offers strongest growth potential
• Changes in the retailing landscape to increase the availability of wound care

CATEGORY DATA

• Table 36 Sales of Wound Care by Category: Value 2018-2023
• Table 37 Sales of Wound Care by Category: % Value Growth 2018-2023
• Table 38 NBO Company Shares of Wound Care: % Value 2019-2023
• Table 39 LBN Brand Shares of Wound Care: % Value 2020-2023
• Table 40 Forecast Sales of Wound Care by Category: Value 2023-2028
• Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

VITAMINS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Vitamins and dietary supplements continue to show robust growth
• Strong interest in Vitamin E and A as consumers invest in health
• Private label ranges continue to emerge in vitamins

PROSPECTS AND OPPORTUNITIES

• Vitamins face slower growth in the face of maturity
• Doctors are increasingly willing to recommend vitamins to consumers
• E-commerce will open up new opportunities for vitamins brands

CATEGORY DATA

• Table 42 Sales of Vitamins by Category: Value 2018-2023
• Table 43 Sales of Vitamins by Category: % Value Growth 2018-2023
• Table 44 Sales of Multivitamins by Positioning: % Value 2018-2023
• Table 45 NBO Company Shares of Vitamins: % Value 2019-2023
• Table 46 LBN Brand Shares of Vitamins: % Value 2020-2023
• Table 47 Forecast Sales of Vitamins by Category: Value 2023-2028
• Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028

DIETARY SUPPLEMENTS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Product developments and consumer awareness drives dietary supplements
• Consumers embrace probiotic supplements to improve gut and overall health
• Natural remedies launch to help support blood sugar levels

PROSPECTS AND OPPORTUNITIES

• Dietary supplements to expand product lines to meet growing health and wellness demands of locals
• Further strong prospects for probiotics as gut health trend continues
• More specialised dietary supplements to emerge

CATEGORY DATA

• Table 49 Sales of Dietary Supplements by Category: Value 2018-2023
• Table 50 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
• Table 51 Sales of Dietary Supplements by Positioning: % Value 2018-2023
• Table 52 NBO Company Shares of Dietary Supplements: % Value 2019-2023
• Table 53 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
• Table 54 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
• Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028

WEIGHT MANAGEMENT AND WELLBEING IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Health awareness and price inflation underpins dynamic growth in current value terms
• Meal replacements gain popularity as weight loss tool
• Consumption of slimming teas slows down

PROSPECTS AND OPPORTUNITIES

• Weight management and wellbeing to see value growth moderate in upcoming period
• Strong growth potential for meal replacements
• Positive impact to be generated by e-commerce

CATEGORY DATA

• Table 56 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
• Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
• Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
• Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
• Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
• Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028

SPORTS NUTRITION IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Sports nutrition performs well as consumers invest in fitness regimes
• Protein energy bars enjoy solid volume growth despite price rises
• Convenience trend supports development of sports protein RTD

PROSPECTS AND OPPORTUNITIES

• Sports nutrition faces period of healthy growth
• Convenience trend to support growth in some categories
• Sports protein powder to remain a core product for fitness enthusiasts

CATEGORY DATA

• Table 62 Sales of Sports Nutrition by Category: Value 2018-2023
• Table 63 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
• Table 64 NBO Company Shares of Sports Nutrition: % Value 2019-2023
• Table 65 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
• Table 66 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
• Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028

HERBAL/TRADITIONAL PRODUCTS IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Health and wellness trend and growing demand for natural products supports herbal/traditional products
• Wider distribution of herbal/traditional vitamins and dietary supplements
• Daily stresses and tensions drive sales of herbal/traditional sleep aids

PROSPECTS AND OPPORTUNITIES

• Growing desire for natural products to support health and wellbeing
• Strong prospects for herbal/traditional sleep aids and vitamins and dietary supplements
• Shifts in consumer buying habits shape the retail landscape

CATEGORY DATA

• Table 68 Sales of Herbal/Traditional Products: Value 2018-2023
• Table 69 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
• Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
• Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
• Table 72 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
• Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028

PAEDIATRIC CONSUMER HEALTH IN BOSNIA AND HERZEGOVINA

KEY DATA FINDINGS

2023 DEVELOPMENTS

• Wider distribution of products meets consumer demands as normal lifestyles resume
• Analgesics accounts for largest proportion of value sales
• More specialised products emerge in paediatric vitamins and dietary supplements

PROSPECTS AND OPPORTUNITIES

• Slow down for paediatric consumer health over the forecast period
• Paediatric dietary supplements sustains strong growth
• Weak demographic trend curbs demand for nappy (diaper) rash treatments

CATEGORY DATA

• Table 74 Sales of Paediatric Consumer Health by Category: Value 2018-2023
• Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
• Table 76 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
• Table 77 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028