Cover Image
Market Research Report
Product code 
1033217

Consumer Health in Brazil

Published: | Euromonitor International | 119 Pages | Delivery time: 1-2 business days

Price

Back to Top
Consumer Health in Brazil
Published: October 12, 2021
Euromonitor International
Content info: 119 Pages
Delivery time: 1-2 business days
  • ALL
  • Description
  • Table of Contents
Description

The lack of structured and organised measures to avoid the rapid spread of COVID-19 throughout the country in 2020 and the beginning of 2021, as well as the slow pace of vaccination in the first half of 2021, have positioned Brazil as the country with the second highest death toll worldwide, reaching over half a million deaths. Besides, Brazilians face a negative macroeconomic scenario, causing inflation and unemployment rates to rise, which has intensified social inequality and polarised consum...

Euromonitor International's Consumer Health in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumption polarisation and preventative mindset continue to set the tone
  • Atypical years lead to new product concepts, specific consumer segments and innovative communication efforts
  • Mergers and acquisitions promote consolidation and concentrate power in the industry
  • Major retailers one step ahead in creating digital health ecosystems
  • Personalisation, innovation and cannabis emerge as important shifts on the horizon

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
    • Summary 1 OTC: Switches 2020-2021

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 2 Research Sources

ANALGESICS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • The ongoing COVID-19 pandemic and its impact on Brazilian consumers' health
  • Mergers and acquisitions heat up the Brazilian market
  • Hypera: acquisitions establish the company as a strong competitor in analgesics

PROSPECTS AND OPPORTUNITIES

  • Shift in communication: gamers, bike delivery persons and young adults
  • Long COVID: aspects and impacts on analgesics
  • Sales of analgesics set to keep rising, as stress-related pain continues

CATEGORY DATA

  • Table 11 Sales of Analgesics by Category: Value 2016-2021
  • Table 12 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 13 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 14 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 15 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • As return to some socialising contributes to growth for cough, cold and allergy (hay fever) remedies
  • The increase in pet adoptions pushes up sales of antihistamines/allergy remedies
  • Brands change their communication and product launch strategies to adapt to the new reality

PROSPECTS AND OPPORTUNITIES

  • Cough, cold and allergy (hay fever) remedies will struggle to return to previous level of growth
  • Abrupt temperature variations should continue to be an important driver of sales for antihistamines/allergy remedies
  • Preventive medicine and new consumer habits: possible impacts on the category

CATEGORY DATA

  • Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Stress-related digestive issues emerge
  • Polarised consumption: indulgent eating v poor diet caused by macroeconomic factors
  • New launches and communication in the competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Gradual long-term macroeconomic recovery and decrease in consumption discrepancy
  • A mindset shift: consumers more concerned with wellness and wellbeing
  • Digestive remedies likely to be popular amongst the increasing obese population

CATEGORY DATA

  • Table 23 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 24 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 25 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 26 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 27 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Skin rashes are stress-related and COVID-19-related
  • Gyms not the place for the spread of skin funguses any longer
  • EMS buys Caladryl and reinforces its presence in OTC products

PROSPECTS AND OPPORTUNITIES

  • Dermatologicals should see faster growth as out-of-home activities gradually resume
  • As the birth rate falls, some dermatologicals categories will reinvent themselves
  • Initiatives that bring awareness to dermatological care will become more common and demystify some taboos

CATEGORY DATA

  • Table 29 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 30 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 31 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 32 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 33 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

NRT SMOKING CESSATION AIDS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Stress and anxiety lead to increasing consumption of tobacco
  • Smoking persists in a country that had set an example in anti-smoking campaigns
  • Smokers select illicit cigarette brands, as price is a sensitive matter for consumers

PROSPECTS AND OPPORTUNITIES

  • Brazilians are expected to resume non-smoking treatments after the pandemic is over
  • Staying healthy and saving money are the main reasons why people consider quitting smoking
  • Growing consumption of e-cigarettes offers new competition to NRT smoking cessation aids

CATEGORY INDICATORS

  • Table 35 Number of Smokers by Gender 2016-2021

CATEGORY DATA

  • Table 36 Sales of NRT Smoking Cessation Aids by Category: Value 2016-2021
  • Table 37 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2017-2021
  • Table 39 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2018-2021
  • Table 40 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2021-2026
  • Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2021-2026

SLEEP AIDS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Mental health is in the spotlight, with rising concerns due to the pandemic
  • Noise and screen usage prevent a good night's sleep
  • New launches and new dosages

PROSPECTS AND OPPORTUNITIES

  • A more preventative mindset might slow down the pace of growth for sleep aids
  • Apps and wearables associated with sleep aids: sophistication of sleep quality
  • Initiatives to raise awareness of the risks of self-medication set to be an opportunity to drive sales of sleep aids

CATEGORY DATA

  • Table 42 Sales of Sleep Aids: Value 2016-2021
  • Table 43 Sales of Sleep Aids: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Sleep Aids: % Value 2017-2021
  • Table 45 LBN Brand Shares of Sleep Aids: % Value 2018-2021
  • Table 46 Forecast Sales of Sleep Aids: Value 2021-2026
  • Table 47 Forecast Sales of Sleep Aids: % Value Growth 2021-2026

EYE CARE IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • As screen usage increases, Brazilians suffer from eye strain
  • Eye care sees limited growth due to restricted access to ophthalmic care in Brazil
  • The category offers potential for important manufacturers

PROSPECTS AND OPPORTUNITIES

  • As dry weather intensifies, eye care is likely to benefit
  • While part of the population has little access to eye care, screen usage should lead some children to enter the category earlier
  • Unhealthy habits may aggravate Brazilians' eye health

CATEGORY DATA

  • Table 48 Sales of Eye Care by Category: Value 2016-2021
  • Table 49 Sales of Eye Care by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Eye Care: % Value 2017-2021
  • Table 51 LBN Brand Shares of Eye Care: % Value 2018-2021
  • Table 52 Forecast Sales of Eye Care by Category: Value 2021-2026
  • Table 53 Forecast Sales of Eye Care by Category: % Value Growth 2021-2026

WOUND CARE IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • With social distancing, wound care continues to struggle
  • Category shaded by the emergence of urgent categories such as face masks
  • Investments in innovation focus on more specific needs and diversity

PROSPECTS AND OPPORTUNITIES

  • The popularity of hobbies expected to boost sales in wound care
  • New uses for well-known products to leverage consumption
  • As skateboarding turns into a national obsession, the future is bright for wound care

CATEGORY DATA

  • Table 54 Sales of Wound Care by Category: Value 2016-2021
  • Table 55 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 56 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 57 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 58 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 59 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers looking for immunity sustain strong growth in vitamins
  • High demand means the leaders suffer from product shortages in all sales channels
  • Category growth attracts new players

PROSPECTS AND OPPORTUNITIES

  • Strong growth expected to continue for vitamins
  • Focus on immunity should increase the innovation pipeline
  • Differentiation and new delivery formats offer new competitive tools

CATEGORY DATA

  • Table 60 Sales of Vitamins by Category: Value 2016-2021
  • Table 61 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 62 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 63 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 64 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 65 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 66 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Category blur: vitamins helps dietary supplements perform well during the pandemic
  • Probiotics competitive landscape
  • Immunity is the focus of consumers and brands

PROSPECTS AND OPPORTUNITIES

  • Price points in the category might be a barrier to entry for new consumers
  • As Brazilians turn to more urban lifestyles, dietary supplements tend to be seen as a practical option
  • The ageing population and the impact on dietary supplements

CATEGORY DATA

  • Table 67 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 68 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 69 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 70 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 71 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 72 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 73 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Due to COVID-19 Brazilians get heavier, but weight management and wellbeing products are put aside
  • Cheaper home-made solutions are traditionally seen as good alternatives
  • Category leader Herbalife International continues to lose share

PROSPECTS AND OPPORTUNITIES

  • Supplement nutrition drinks brand targets older consumers
  • The future of weight management and wellbeing in Brazil
  • Brazilians' traditional concern with personal appearance set to drive growth in the coming years

CATEGORY DATA

  • Table 74 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 75 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 76 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 77 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 78 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 79 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Sports nutrition hits its highest level of sales, combining consumption recovery with price adjustments
  • National brands perform better than imported brands
  • Entry of new players: the rise of private label and e-commerce

PROSPECTS AND OPPORTUNITIES

  • Strong growth expected for sports nutrition in the coming years
  • Sales expected to grow in alternative channels, such as chemists/pharmacies and supermarkets
  • Lower-income consumers value the "perfect" body and rely on well-known brands

CATEGORY DATA

  • Table 80 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 81 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 82 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 83 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 84 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 85 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pace of growth slows in 2021, but remains dynamic
  • Herbal products face competition from both high-tech solutions and home-made alternatives
  • Polarised consumption also impacts the way consumers perceive brands and herbal products

PROSPECTS AND OPPORTUNITIES

  • Prolonged economic will see polarised consumption prevail
  • Global developments with cannabis set to update the Brazilian regulatory environment, leading to possible changes in the competitive landscape
  • Most communication in the category relies on home shopping advertisements targeted towards baby boomers

CATEGORY DATA

  • Table 86 Sales of Herbal/Traditional Products by Category: Value 2016-2021
  • Table 87 Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
  • Table 88 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 89 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 90 Forecast Sales of Herbal/Traditional Products by Category: Value 2021-2026
  • Table 91 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Attempts to return to school spread across Brazilian regions during 2021, leading to growth in all categories
  • Unstable weather conditions lead sales of cough, cold and allergy remedies to peak
  • Well-known brands lead paediatric categories, competing with a growing number of generic items and private label lines

PROSPECTS AND OPPORTUNITIES

  • The post-pandemic scenario is expected to record the return of steadier and slower-paced sales evolution
  • Health campaigns warn of the risks of self-medication, encouraging parents to seek professional advice before using paediatric remedies
  • Mental health concerns, traditionally directed to adults, are increasingly debated in the context of children

CATEGORY DATA

  • Table 92 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 93 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 94 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2017-2021
  • Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2018-2021
  • Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026