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Market Research Report
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1033220

Consumer Health in Guatemala

Published: | Euromonitor International | 84 Pages | Delivery time: 1-2 business days

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Consumer Health in Guatemala
Published: October 12, 2021
Euromonitor International
Content info: 84 Pages
Delivery time: 1-2 business days
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  • Table of Contents
Description

The COVID-19 pandemic created a significant disruption in Guatemala´s consumer health in 2020. Consumer health categories targeting the prevention of symptoms or treatment of COVID-19 symptoms were positively impacted. For example, vitamins, herbal/traditional dietary supplements and analgesics saw robust retail value sales growth. Other consumer health products that address the fallout as a result of the pandemic also performed well, e.g., sports non-protein products and both OTC and herbal/tra...

Euromonitor International's Consumer Health in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Health market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CHGT

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer health in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?

MARKET INDICATORS

  • Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
  • Table 2 Life Expectancy at Birth 2016-2021

MARKET DATA

  • Table 3 Sales of Consumer Health by Category: Value 2016-2021
  • Table 4 Sales of Consumer Health by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Consumer Health: % Value 2017-2021
  • Table 6 LBN Brand Shares of Consumer Health: % Value 2018-2021
  • Table 7 Penetration of Private Label by Category: % Value 2016-2021
  • Table 8 Distribution of Consumer Health by Format: % Value 2016-2021
  • Table 9 Distribution of Consumer Health by Format and Category: % Value 2021
  • Table 10 Forecast Sales of Consumer Health by Category: Value 2021-2026
  • Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026

APPENDIX

  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches

DISCLAIMER

DEFINITIONS

SOURCES

    • Summary 1 Research Sources

ANALGESICS IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Pain categorisation with appropriate marketing and dosage is being developed in 2021
  • Products that relieve COVID-19 symptoms see healthy sales growth in 2021
  • Companies diversify and offer multiple presentations of brands thanks to consumers' price sensitivity in 2021

PROSPECTS AND OPPORTUNITIES

  • Generics likely to increase value share during the forecast period thanks to increasing number of price sensitive consumers
  • Acetaminophen set to continue benefitting from pandemic as consumers wish to relieve symptoms
  • Distribution of analgesics will remain important during the forecast period

CATEGORY DATA

  • Table 12 Sales of Analgesics by Category: Value 2016-2021
  • Table 13 Sales of Analgesics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Analgesics: % Value 2017-2021
  • Table 15 LBN Brand Shares of Analgesics: % Value 2018-2021
  • Table 16 Forecast Sales of Analgesics by Category: Value 2021-2026
  • Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2021-2026

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Herbal/traditional cough, cold and allergy (hay fever) remedies grow at the expense of standard products in 2021
  • International players retain strong presence with wide offerings in 2021
  • Manufacturers target single symptoms in cough, cold and allergy (hay fever) remedies in 2021

PROSPECTS AND OPPORTUNITIES

  • Demand for cough, cold and allergy (hay fever) remedies likely to slow during the forecast period
  • Opportunity for players to expand into paediatric cough, cold and allergy remedies over the forecast period
  • Increase in generics expected during the forecast period as consumers remain price sensitive

CATEGORY DATA

  • Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2016-2021
  • Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2016-2021
  • Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2017-2021
  • Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2018-2021
  • Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2021-2026
  • Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2021-2026

DIGESTIVE REMEDIES IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Innovation in digestive remedies pays off in 2021
  • Other players continue to dominate sales of digestive remedies in 2021
  • Diarrhoeal remedies sees most dynamic growth in 2021

PROSPECTS AND OPPORTUNITIES

  • Demand for digestive remedies will rely on return to fast-paced daily routines during the forecast period
  • Opportunity for players to invest in innovative products that prevent poor digestion during the forecast period
  • Gut health is trending with scope for new players and products in the forecast period

CATEGORY DATA

  • Table 24 Sales of Digestive Remedies by Category: Value 2016-2021
  • Table 25 Sales of Digestive Remedies by Category: % Value Growth 2016-2021
  • Table 26 NBO Company Shares of Digestive Remedies: % Value 2017-2021
  • Table 27 LBN Brand Shares of Digestive Remedies: % Value 2018-2021
  • Table 28 Forecast Sales of Digestive Remedies by Category: Value 2021-2026
  • Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2021-2026

DERMATOLOGICALS IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for dermatologicals sees slow recovery in 2021
  • Players are returning dermatologicals to shelves in 2021 after restricting availability in 2020
  • Nappy (diaper) rash treatments continues seeing sales growth in 2021

PROSPECTS AND OPPORTUNITIES

  • Struggling economy likely to lead to decreased sales growth during the forecast period
  • Attitude surrounding taboo conditions likely to change during the forecast period thanks to educational campaigns
  • Space for companies to enter with products that prevent symptoms during the forecast period

CATEGORY DATA

  • Table 30 Sales of Dermatologicals by Category: Value 2016-2021
  • Table 31 Sales of Dermatologicals by Category: % Value Growth 2016-2021
  • Table 32 NBO Company Shares of Dermatologicals: % Value 2017-2021
  • Table 33 LBN Brand Shares of Dermatologicals: % Value 2018-2021
  • Table 34 Forecast Sales of Dermatologicals by Category: Value 2021-2026
  • Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2021-2026

WOUND CARE IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Wound care sees slow recovery in 2021 as consumers venture out of home once again
  • BDF Centroamerica SA remains the convincing leader in wound care in 2021
  • Multinationals continue to have a strong presence in modern grocery retailers in 2021

PROSPECTS AND OPPORTUNITIES

  • Wound care unlikely to recover from the pandemic during the forecast period
  • Opportunity for wound care to benefit from greater visibility and paediatric offering during the forecast period
  • Demand for first aid kits expected to remain minimal during the forecast period

CATEGORY DATA

  • Table 36 Sales of Wound Care by Category: Value 2016-2021
  • Table 37 Sales of Wound Care by Category: % Value Growth 2016-2021
  • Table 38 NBO Company Shares of Wound Care: % Value 2017-2021
  • Table 39 LBN Brand Shares of Wound Care: % Value 2018-2021
  • Table 40 Forecast Sales of Wound Care by Category: Value 2021-2026
  • Table 41 Forecast Sales of Wound Care by Category: % Value Growth 2021-2026

VITAMINS IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for vitamins remains buoyant thanks to continuing pandemic in 2021
  • Generics appeal to price sensitive consumers in 2021
  • Single vitamins more attractive to consumers than multivitamins in 2021

PROSPECTS AND OPPORTUNITIES

  • Demand for vitamins set to continue over the forecast period, albeit at a slower rate
  • Guatemalans will continue to prefer single vitamins during the forecast period
  • Demand for lower priced vitamins to boom during the forecast period

CATEGORY DATA

  • Table 42 Sales of Vitamins by Category: Value 2016-2021
  • Table 43 Sales of Vitamins by Category: % Value Growth 2016-2021
  • Table 44 Sales of Multivitamins by Positioning: % Value 2016-2021
  • Table 45 NBO Company Shares of Vitamins: % Value 2017-2021
  • Table 46 LBN Brand Shares of Vitamins: % Value 2018-2021
  • Table 47 Forecast Sales of Vitamins by Category: Value 2021-2026
  • Table 48 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026

DIETARY SUPPLEMENTS IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Dietary supplements continues to benefit from pandemic in 2021
  • Direct selling remains the main selling channel for dietary supplements in 2021
  • GNC Guatemala benefits from advertising, e-commerce and stores in 2021

PROSPECTS AND OPPORTUNITIES

  • Dietary supplements set to see decreased demand during the forecast period
  • Combination dietary supplements likely to benefit from male-specific products during the forecast period
  • Consumers to continue seeking preventative solutions during the forecast period

CATEGORY DATA

  • Table 49 Sales of Dietary Supplements by Category: Value 2016-2021
  • Table 50 Sales of Dietary Supplements by Category: % Value Growth 2016-2021
  • Table 51 Sales of Dietary Supplements by Positioning: % Value 2016-2021
  • Table 52 NBO Company Shares of Dietary Supplements: % Value 2017-2021
  • Table 53 LBN Brand Shares of Dietary Supplements: % Value 2018-2021
  • Table 54 Forecast Sales of Dietary Supplements by Category: Value 2021-2026
  • Table 55 Forecast Sales of Dietary Supplements by Category: % Value Growth 2021-2026

WEIGHT MANAGEMENT AND WELLBEING IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Weight management and wellbeing benefits in 2021 from consumers' sedentary lifestyles
  • Direct selling remains dominant in 2021
  • Abbott Laboratorios' brands particularly visible in modern grocery retailers in 2021

PROSPECTS AND OPPORTUNITIES

  • Slimming teas set to remain most demanded product during the forecast period
  • Health and wellness trend to remain during the forecast period with consumers cooking more nourishing meals
  • Shift likely to continue from weight loss products to wellbeing items during the forecast period

CATEGORY DATA

  • Table 56 Sales of Weight Management and Wellbeing by Category: Value 2016-2021
  • Table 57 Sales of Weight Management and Wellbeing by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Weight Management and Wellbeing: % Value 2017-2021
  • Table 59 LBN Brand Shares of Weight Management and Wellbeing: % Value 2018-2021
  • Table 60 Forecast Sales of Weight Management and Wellbeing by Category: Value 2021-2026
  • Table 61 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2021-2026

SPORTS NUTRITION IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demand for sports nutrition falls as consumers lead sedentary lifestyles in 2021
  • Illegally sold sports nutrition leads to fewer legal sales in 2021
  • Direct selling remains key while e-commerce becomes more popular in 2021

PROSPECTS AND OPPORTUNITIES

  • Sports nutrition set to continue its decline in demand during the forecast period
  • Consumer base likely to expand during the forecast period as more women buy sports nutrition
  • Plant based sports nutrition likely to become increasingly popular during the forecast period

CATEGORY DATA

  • Table 62 Sales of Sports Nutrition by Category: Value 2016-2021
  • Table 63 Sales of Sports Nutrition by Category: % Value Growth 2016-2021
  • Table 64 NBO Company Shares of Sports Nutrition: % Value 2017-2021
  • Table 65 LBN Brand Shares of Sports Nutrition: % Value 2018-2021
  • Table 66 Forecast Sales of Sports Nutrition by Category: Value 2021-2026
  • Table 67 Forecast Sales of Sports Nutrition by Category: % Value Growth 2021-2026

HERBAL/TRADITIONAL PRODUCTS IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Home-made remedies stifle sales growth of herbal/traditional products in 2021
  • Herbal/traditional sleep aids continues to perform well in 2021 thanks to consumers' increased anxiety and stress
  • Herbalife continues to lead the competitive landscape in 2021

PROSPECTS AND OPPORTUNITIES

  • Demand for herbal/traditional cough, cold and allergy (hay fever) likely to continue during the forecast period despite demand for other products declining
  • Manufacturers of OTC consumer health set to include natural ingredients to their formulae to lure consumers during the forecast period
  • Innovation and new product development likely during the forecast period

CATEGORY DATA

  • Table 68 Sales of Herbal/Traditional Products: Value 2016-2021
  • Table 69 Sales of Herbal/Traditional Products: % Value Growth 2016-2021
  • Table 70 NBO Company Shares of Herbal/Traditional Products: % Value 2017-2021
  • Table 71 LBN Brand Shares of Herbal/Traditional Products: % Value 2018-2021
  • Table 72 Forecast Sales of Herbal/Traditional Products: Value 2021-2026
  • Table 73 Forecast Sales of Herbal/Traditional Products: % Value Growth 2021-2026

PAEDIATRIC CONSUMER HEALTH IN GUATEMALA

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Paediatric consumer health's performance continues to vary across product areas in 2021
  • Parents hesitate to self-medicate their children
  • Limited variety of OTC products hampers sales growth in 2021

PROSPECTS AND OPPORTUNITIES

  • Overall paediatric consumer health likely to see decrease in demand during the forecast period
  • Paediatric vitamins and dietary supplements set to benefit from toddlers that are picky eaters as well as immune boosting perception during the forecast period
  • Paediatric health/traditional products an opportunity for players to explore during the forecast period

CATEGORY DATA

  • Table 74 Sales of Paediatric Consumer Health by Category: Value 2016-2021
  • Table 75 Sales of Paediatric Consumer Health by Category: % Value Growth 2016-2021
  • Table 76 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2016-2021
  • Table 77 Forecast Sales of Paediatric Consumer Health by Category: Value 2021-2026
  • Table 78 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2021-2026