PUBLISHER: Euromonitor International | PRODUCT CODE: 1175000
PUBLISHER: Euromonitor International | PRODUCT CODE: 1175000
Megatrends in Argentina
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends, and insights as to how each trend has manifested in Argentina.
Euromonitor's Megatrends in Argentina report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Bitso offers Argentinians the ability to make crypto-enabled QR code payments
More than half of consumers regularly play video games
Argentinians are less likely than their global counterparts to manage data privacy settings
Millennials are the most likely to share data in return for offers
Friends and family remain the most trusted sources of information
Return to face-to-face activities expected post-pandemic
Experience more
Microsoft brings its Xbox Cloud Gaming service to Argentina
Argentinians appreciate all types of experience
Online socialising is more common than face-to-face post-pandemic
Relaxation and nature are the most sought-after travel features
Generation X are the keenest to resume face-to-face activities
Middle class reset
Ford launches on-demand vehicle rental app with flexible conditions
Argentinians are eager to find bargains
The repurposing concept is starting to gain traction
Millennials are most likely to increase visits to discounters
Premiumisation
Baires launches new super premium pet food brand based on local recipes
Consumers pine for a simpler life
Millennials and Generation X are the most confident about their investments
Shoppers prioritise quality, comfort and health properties
Shifting market frontiers
Iniciativa Imagine promotes sustainable travel within Argentina
Almost two fifths of Gen Z expect to work abroad
Baby boomers are the most invested in locally-sourced products
Shopping reinvented
FGC Fuels Marketing aims to revolutionise the forecourt experience
Despite e-commerce growth, most purchases are still made in-store
Social channels are playing a greater part in the path to purchase
Millennials are the most likely to engage with brands via social media
Sustainable living
Puna Bio uses "extreme bacteria" to protect crops against the effects of climate change
Argentinians are eager to play their part in protecting the environment
Reducing plastics use is the top environmental concern
Consumers are keen to make their voices heard
Biodegradable and recyclable packaging are seen as most sustainable
Wellness
Pura Mente addresses mental health needs with mindfulness app
Argentinians seek healthier food ingredients
Meditation is the most common antidote to stress
Argentinians lag behind global peers in health tech
Consumers are highly cautious about health and safety post-pandemic
