PUBLISHER: Euromonitor International | PRODUCT CODE: 1178331
PUBLISHER: Euromonitor International | PRODUCT CODE: 1178331
Megatrends in Morocco
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International's eight focus megatrends and insights as to how each trend has manifested in Morocco.
Euromonitor's Megatrends in Morocco report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Megatrends market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Government makes digital library available to all citizens
Uptake of digital technology is increasing rapidly
Consumers are protective of their personal data
Gen X are the most likely to actively manage their data settings
Friends and family remain the most trusted source of information
More expect to return to in-person than online activities post-pandemic
Experience more
New streaming service Aflamin showcases Moroccan cinema
Affluent Moroccans enjoy tailored experiences
Online socialising is more common than face-to-face post-pandemic
Holidaymakers prioritise relaxation and nature in a travel destination
Millennials are the most eager to resume in-person activities
Middle class reset
Used car marketplace Kifal set for further expansion under Autochek ownership
Millennials are the biggest bargain-hunters
The repurposing concept is not yet widespread in Morocco
Baby Boomers are the most open to buying pre-owned items
Premiumisation
Barry Callebaut partners with Morocco's Attelli to develop gourmet chocolate offerings
Consumers yearn for a simpler life
Most Moroccans are confident in their long-term investments
Quality is an important factor in the path to purchase
Shifting market frontiers
Attijariwafa bank facilitates instant cross-border payments through Thunes tie-up
Moroccans have relatively easy access to international products
Gen X are the most focused on supporting local business
Shopping reinvented
Jumia offers greater convenience through tie-up with TotalEnergies
Moroccans are increasing their engagement with brands on social media
Millennials are the most likely to shop from social media platforms
Sustainable living
Plastic waste recycling trial MOSSUP proves a resounding success
Helping those in need is an important element of Moroccan culture
Wellness
Morocco promotes a meat-free lifestyle at its fourth annual Veg'Fest
Moroccans seek healthier ingredients in food and drink
Herbal remedies are widely consumed
Consumers remain cautious about health and safety post-pandemic
