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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393561

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1393561

Apparel and Footwear in Poland

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The prevailing inflationary pressures in Poland have wielded a substantial influence over apparel and footwear in 2023. Escalating living costs have prompted a gradual shift among Polish consumers towards more affordable brands and private label. As production and raw material expenses continue to soar, manufacturers are compelled to adjust their pricing strategies, resulting in higher average unit prices for both apparel and footwear. Consequently, while there is a notable surge in value terms,...

Euromonitor International's Apparel and Footwear in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CLFPL

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Apparel and footwear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?

MARKET DATA

  • Table 1 Sales of Apparel and Footwear by Category: Volume 2018-2023
  • Table 2 Sales of Apparel and Footwear by Category: Value 2018-2023
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2018-2023
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

WOMENSWEAR IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Persistent high inflation drives retail value growth
  • LPP SA maintains leadership position in 2023
  • Cost of living crisis fuels popularity of economy-priced womenswear in 2023

PROSPECTS AND OPPORTUNITIES

  • Brick-and-mortar stores maintain dominance as primary distribution channel
  • Anticipated demand surge amid disinflation
  • Decline expected in formal apparel demand over forecast period

CATEGORY DATA

  • Table 13 Sales of Womenswear by Category: Volume 2018-2023
  • Table 14 Sales of Womenswear by Category: Value 2018-2023
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2018-2023
  • Table 16 Sales of Womenswear by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Womenswear: % Value 2019-2023
  • Table 18 LBN Brand Shares of Womenswear: % Value 2020-2023
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2019-2023
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2020-2023
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2019-2023
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2020-2023
  • Table 23 NBO Company Shares of Women's Swimwear: % Value 2019-2023
  • Table 24 LBN Brand Shares of Women's Swimwear: % Value 2020-2023
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2019-2023
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2020-2023
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Womenswear by Category: Value 2023-2028
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2023-2028

MENSWEAR IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Tourism continues to drive swimwear sales
  • Local producer maintains the leading position
  • Climate change causes a shift in consumer behaviour

PROSPECTS AND OPPORTUNITIES

  • Casual styles expected to gain momentum among office workers
  • Inflation expected to stifle growth in volume terms
  • Surge in fashion interest to drive e-commerce expansion

CATEGORY DATA

  • Table 31 Sales of Menswear by Category: Volume 2018-2023
  • Table 32 Sales of Menswear by Category: Value 2018-2023
  • Table 33 Sales of Menswear by Category: % Volume Growth 2018-2023
  • Table 34 Sales of Menswear by Category: % Value Growth 2018-2023
  • Table 35 NBO Company Shares of Menswear: % Value 2019-2023
  • Table 36 LBN Brand Shares of Menswear: % Value 2020-2023
  • Table 37 NBO Company Shares of Men's Nightwear: % Value 2019-2023
  • Table 38 LBN Brand Shares of Men's Nightwear: % Value 2020-2023
  • Table 39 NBO Company Shares of Men's Outerwear: % Value 2019-2023
  • Table 40 LBN Brand Shares of Men's Outerwear: % Value 2020-2023
  • Table 41 NBO Company Shares of Men's Swimwear: % Value 2019-2023
  • Table 42 LBN Brand Shares of Men's Swimwear: % Value 2020-2023
  • Table 43 NBO Company Shares of Men's Underwear: % Value 2019-2023
  • Table 44 LBN Brand Shares of Men's Underwear: % Value 2020-2023
  • Table 45 Forecast Sales of Menswear by Category: Volume 2023-2028
  • Table 46 Forecast Sales of Menswear by Category: Value 2023-2028
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

CHILDRENSWEAR IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Cost of living crisis fuels expansion of second-hand shopping trend
  • Brands embrace sustainability in response to growing trends
  • Girls' apparel emerges as the fastest-growing segment in 2023

PROSPECTS AND OPPORTUNITIES

  • Brand collaborations expected to drive demand
  • Projected economic recovery to boost volume sales
  • Declining birth rate forecasted to impact demand

CATEGORY DATA

  • Table 49 Sales of Childrenswear by Category: Volume 2018-2023
  • Table 50 Sales of Childrenswear by Category: Value 2018-2023
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2018-2023
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2018-2023
  • Table 53 NBO Company Shares of Childrenswear: % Value 2019-2023
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2020-2023
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2023-2028
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2023-2028
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2023-2028
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2023-2028

SPORTSWEAR IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • High inflation boosts value sales growth in sportswear
  • Multinationals maintain dominance in sportswear
  • Sustainability drives innovation in sportswear

PROSPECTS AND OPPORTUNITIES

  • Athleisure trend set to sustain demand
  • E-commerce growth and emphasis on mobile commerce
  • Production costs to drive price increases

CATEGORY DATA

  • Table 59 Sales of Sportswear by Category: Value 2018-2023
  • Table 60 Sales of Sportswear by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Sportswear: % Value 2019-2023
  • Table 62 LBN Brand Shares of Sportswear: % Value 2020-2023
  • Table 63 Distribution of Sportswear by Format: % Value 2018-2023
  • Table 64 Forecast Sales of Sportswear by Category: Value 2023-2028
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2023-2028

JEANS IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Circular fashion drives innovation in denim production
  • Fashion trend cycles impact jeans demand
  • Premium segments exhibit resilience amid rising prices

PROSPECTS AND OPPORTUNITIES

  • Economy segment's continued dominance in jeans
  • Rise in e-commerce amidst preference for convenience
  • Jeans emerge as preferred office wear

CATEGORY DATA

  • Table 66 Sales of Jeans by Category: Volume 2018-2023
  • Table 67 Sales of Jeans by Category: Value 2018-2023
  • Table 68 Sales of Jeans by Category: % Volume Growth 2018-2023
  • Table 69 Sales of Jeans by Category: % Value Growth 2018-2023
  • Table 70 Sales of Men's Jeans by Category: Volume 2018-2023
  • Table 71 Sales of Men's Jeans by Category: Value 2018-2023
  • Table 72 Sales of Men's Jeans by Category: % Volume Growth 2018-2023
  • Table 73 Sales of Men's Jeans by Category: % Value Growth 2018-2023
  • Table 74 Sales of Women's Jeans by Category: Volume 2018-2023
  • Table 75 Sales of Women's Jeans by Category: Value 2018-2023
  • Table 76 Sales of Women's Jeans by Category: % Volume Growth 2018-2023
  • Table 77 Sales of Women's Jeans by Category: % Value Growth 2018-2023
  • Table 78 NBO Company Shares of Jeans: % Value 2019-2023
  • Table 79 LBN Brand Shares of Jeans: % Value 2020-2023
  • Table 80 Forecast Sales of Jeans by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jeans by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2023-2028
  • Table 84 Forecast Sales of Men's Jeans by Category: Volume 2023-2028
  • Table 85 Forecast Sales of Men's Jeans by Category: Value 2023-2028
  • Table 86 Forecast Sales of Men's Jeans by Category: % Volume Growth 2023-2028
  • Table 87 Forecast Sales of Men's Jeans by Category: % Value Growth 2023-2028
  • Table 88 Forecast Sales of Women's Jeans by Category: Volume 2023-2028
  • Table 89 Forecast Sales of Women's Jeans by Category: Value 2023-2028
  • Table 90 Forecast Sales of Women's Jeans by Category: % Volume Growth 2023-2028
  • Table 91 Forecast Sales of Women's Jeans by Category: % Value Growth 2023-2028

HOSIERY IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Inflationary pressures propel growth in economy hosiery
  • Fashion trends boost sheer hosiery sales
  • Production cost surge elevates unit prices

PROSPECTS AND OPPORTUNITIES

  • Consumer shifts towards sustainability transform hosiery
  • E-commerce set to expand further in hosiery sales
  • Innovation drives competition in a mature product area

CATEGORY DATA

  • Table 92 Sales of Hosiery by Category: Volume 2018-2023
  • Table 93 Sales of Hosiery by Category: Value 2018-2023
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2018-2023
  • Table 95 Sales of Hosiery by Category: % Value Growth 2018-2023
  • Table 96 NBO Company Shares of Hosiery: % Value 2019-2023
  • Table 97 LBN Brand Shares of Hosiery: % Value 2020-2023
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2023-2028
  • Table 99 Forecast Sales of Hosiery by Category: Value 2023-2028
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2023-2028
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2023-2028

APPAREL ACCESSORIES IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Fashion trends drive demand for classic accessories
  • Decline in face mask sales post restrictions easing
  • LPP SA's dominance in apparel accessories

PROSPECTS AND OPPORTUNITIES

  • Changing office dynamics dampen tie sales
  • Surge in preference for economy-priced apparel accessories
  • Embracing natural fibres in accessory choices

CATEGORY DATA

  • Table 102 Sales of Apparel Accessories by Category: Volume 2018-2023
  • Table 103 Sales of Apparel Accessories by Category: Value 2018-2023
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2018-2023
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2018-2023
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2019-2023
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2020-2023
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2023-2028
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2023-2028
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2023-2028
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2023-2028

FOOTWEAR IN POLAND

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Climate variability shapes consumer purchasing habits
  • E-commerce growth moderates post-COVID-19 surge
  • CCC SA sustains dominance in fragmented footwear

PROSPECTS AND OPPORTUNITIES

  • Sports goods stores maintain dominance in footwear retail
  • Inflationary pressures pose challenges to footwear growth
  • Focus on sustainability reshapes footwear manufacturing

CATEGORY DATA

  • Table 112 Sales of Footwear by Category: Volume 2018-2023
  • Table 113 Sales of Footwear by Category: Value 2018-2023
  • Table 114 Sales of Footwear by Category: % Volume Growth 2018-2023
  • Table 115 Sales of Footwear by Category: % Value Growth 2018-2023
  • Table 116 NBO Company Shares of Footwear: % Value 2019-2023
  • Table 117 LBN Brand Shares of Footwear: % Value 2020-2023
  • Table 118 Distribution of Footwear by Format: % Value 2018-2023
  • Table 119 Forecast Sales of Footwear by Category: Volume 2023-2028
  • Table 120 Forecast Sales of Footwear by Category: Value 2023-2028
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2023-2028
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2023-2028
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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