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PUBLISHER: Euromonitor International | PRODUCT CODE: 1419661

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1419661

Soft Drinks in Myanmar

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PAGES: 71 Pages
DELIVERY TIME: 1-2 business days
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USD 2100

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In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the ongoing macroenvironmental challenges caused by economic decline and low consumer spending power. The growing health trend also had a negative impact on carbonates, with consumers switching to reduced sugar variants or moving to other categories.

Euromonitor International's Soft Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: SDMR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Soft drinks in 2023: The big picture
  • Country background
  • Socioeconomic trends
  • Logistics/infrastructure
  • What next for soft drinks?
  • CHART 1 Soft Drinks: Convenience Store
  • CHART 2 Soft Drinks: Supermarket
  • CHART 3 Soft Drinks: Traditional Retailer (1)
  • CHART 4 Soft Drinks: Traditional Retailer (2)

MARKET DATA

  • Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
  • Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
  • Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
  • Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
  • Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2023
  • Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2023
  • Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2023
  • Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2023
  • Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
  • Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
  • Table 11 Off-trade Sales of Soft Drinks by Category: Value 2018-2023
  • Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2023
  • Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2023
  • Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2019-2023
  • Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2020-2023
  • Table 17 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2018-2023
  • Table 18 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2018-2023
  • Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2018-2023
  • Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2023
  • Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2023-2028
  • Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2023-2028
  • Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2023-2028
  • Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2023-2028
  • Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2023-2028
  • Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2023-2028
  • Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2023-2028
  • Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2023-2028

DISCLAIMER

CARBONATES

  • 2023 Developments
  • Prospects and Opportunities

Category Data

  • Table 29 Off-trade vs On-trade Sales of Carbonates: Volume 2018-2023
  • Table 30 Off-trade vs On-trade Sales of Carbonates: Value 2018-2023
  • Table 31 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2018-2023
  • Table 32 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2018-2023
  • Table 33 Off-trade Sales of Carbonates by Category: Volume 2018-2023
  • Table 34 Off-trade Sales of Carbonates by Category: Value 2018-2023
  • Table 35 Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
  • Table 36 Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
  • Table 37 NBO Company Shares of Off-trade Carbonates: % Volume 2019-2023
  • Table 38 LBN Brand Shares of Off-trade Carbonates: % Volume 2020-2023
  • Table 39 NBO Company Shares of Off-trade Carbonates: % Value 2019-2023
  • Table 40 LBN Brand Shares of Off-trade Carbonates: % Value 2020-2023
  • Table 41 Forecast Off-trade Sales of Carbonates by Category: Volume 2023-2028
  • Table 42 Forecast Off-trade Sales of Carbonates by Category: Value 2023-2028
  • Table 43 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2023-2028

JUICE

  • Table 45 Off-trade Sales of Juice by Category: Volume 2018-2023
  • Table 46 Off-trade Sales of Juice by Category: Value 2018-2023
  • Table 47 Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
  • Table 48 Off-trade Sales of Juice by Category: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Off-trade Juice: % Volume 2019-2023
  • Table 50 LBN Brand Shares of Off-trade Juice: % Volume 2020-2023
  • Table 51 NBO Company Shares of Off-trade Juice: % Value 2019-2023
  • Table 52 LBN Brand Shares of Off-trade Juice: % Value 2020-2023
  • Table 53 Forecast Off-trade Sales of Juice by Category: Volume 2023-2028
  • Table 54 Forecast Off-trade Sales of Juice by Category: Value 2023-2028
  • Table 55 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2023-2028
  • Table 56 Forecast Off-trade Sales of Juice by Category: % Value Growth 2023-2028

BOTTLED WATER

  • Table 57 Off-trade Sales of Bottled Water by Category: Volume 2018-2023
  • Table 58 Off-trade Sales of Bottled Water by Category: Value 2018-2023
  • Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
  • Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023
  • Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2020-2023
  • Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2019-2023
  • Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2020-2023
  • Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2023-2028
  • Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2023-2028
  • Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2023-2028

SPORTS DRINKS

  • Table 69 Off-trade Sales of Sports Drinks: Volume 2018-2023
  • Table 70 Off-trade Sales of Sports Drinks: Value 2018-2023
  • Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
  • Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2018-2023
  • Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2019-2023
  • Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2020-2023
  • Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2019-2023
  • Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2020-2023
  • Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2023-2028
  • Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2023-2028
  • Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2023-2028
  • Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2023-2028

ENERGY DRINKS

  • Table 81 Off-trade Sales of Energy Drinks: Volume 2018-2023
  • Table 82 Off-trade Sales of Energy Drinks: Value 2018-2023
  • Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
  • Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2018-2023
  • Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2019-2023
  • Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2020-2023
  • Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2019-2023
  • Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2020-2023
  • Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2023-2028
  • Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2023-2028
  • Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2023-2028
  • Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2023-2028

CONCENTRATES

  • Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
  • Table 94 Off-trade Sales of Concentrates by Category: Value 2018-2023
  • Table 95 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
  • Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2019-2023
  • Table 98 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2020-2023
  • Table 99 NBO Company Shares of Off-trade Concentrates: % Volume 2019-2023
  • Table 100 0 LBN Brand Shares of Off-trade Concentrates: % Volume 2020-2023
  • Table 101 1 NBO Company Shares of Off-trade Concentrates: % Value 2019-2023
  • Table 102 2 LBN Brand Shares of Off-trade Concentrates: % Value 2020-2023
  • Table 103 3 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2023
  • Table 104 4 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2023
  • Table 105 5 NBO Company Shares of Off-trade Liquid Concentrates: % Volume 2019-2023
  • Table 106 6 LBN Brand Shares of Off-trade Liquid Concentrates: % Volume 2020-2023
  • Table 107 7 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2023
  • Table 108 8 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2023
  • Table 109 9 NBO Company Shares of Off-trade Powder Concentrates: % Volume 2019-2023
  • Table 110 0 LBN Brand Shares of Off-trade Powder Concentrates: % Volume 2020-2023
  • Table 111 1 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2023-2028
  • Table 112 2 Forecast Off-trade Sales of Concentrates by Category: Value 2023-2028
  • Table 113 3 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2023-2028
  • Table 114 4 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2023-2028

RTD TEA

  • Table 115 5 Off-trade Sales of RTD Tea by Category: Volume 2018-2023
  • Table 116 6 Off-trade Sales of RTD Tea by Category: Value 2018-2023
  • Table 117 7 Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
  • Table 118 8 Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023
  • Table 119 9 NBO Company Shares of Off-trade RTD Tea: % Volume 2019-2023
  • Table 120 0 LBN Brand Shares of Off-trade RTD Tea: % Volume 2020-2023
  • Table 121 1 NBO Company Shares of Off-trade RTD Tea: % Value 2019-2023
  • Table 122 2 LBN Brand Shares of Off-trade RTD Tea: % Value 2020-2023
  • Table 123 3 Forecast Off-trade Sales of RTD Tea by Category: Volume 2023-2028
  • Table 124 4 Forecast Off-trade Sales of RTD Tea by Category: Value 2023-2028
  • Table 125 5 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2023-2028
  • Table 126 6 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2023-2028

RTD COFFEE

  • Table 127 7 Off-trade Sales of RTD Coffee: Volume 2018-2023
  • Table 128 8 Off-trade Sales of RTD Coffee: Value 2018-2023
  • Table 129 9 Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
  • Table 130 0 Off-trade Sales of RTD Coffee: % Value Growth 2018-2023
  • Table 131 1 NBO Company Shares of Off-trade RTD Coffee: % Volume 2019-2023
  • Table 132 2 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2020-2023
  • Table 133 3 NBO Company Shares of Off-trade RTD Coffee: % Value 2019-2023
  • Table 134 4 LBN Brand Shares of Off-trade RTD Coffee: % Value 2020-2023
  • Table 135 5 Forecast Off-trade Sales of RTD Coffee: Volume 2023-2028
  • Table 136 6 Forecast Off-trade Sales of RTD Coffee: Value 2023-2028
  • Table 137 7 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2023-2028
  • Table 138 8 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2023-2028

ASIAN SPECIALITY DRINKS

Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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