PUBLISHER: Euromonitor International | PRODUCT CODE: 1419661
PUBLISHER: Euromonitor International | PRODUCT CODE: 1419661
In 2023, soft drinks players adjusted their business and marketing strategies. This included launching smaller pack sizes, implementing marketing promotions and launching new budget brands. This was done in a bid to remain competitive amidst the ongoing macroenvironmental challenges caused by economic decline and low consumer spending power. The growing health trend also had a negative impact on carbonates, with consumers switching to reduced sugar variants or moving to other categories.
Euromonitor International's Soft Drinks in Myanmar report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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