Personalisation in Vitamins and Dietary Supplements

The market for personalised vitamins and dietary supplements is evolving rapidly, as improvements in technology and investments from larger companies are driving innovation and lowering prices. This is segmenting the market for personalised nutrition, with some products increasingly mass-orientated while others retain premium price points and niche services like DNA testing and microbiome mapping. The industry is set for both global expansion and industry consolidation over the near term.

Euromonitor International's Personalisation in Vitamins and Dietary Supplements global briefing examines the size, growth trends and potential opportunities in the Consumer Health market.  The strategic analyses include assessing the impacts of changing regulations, research breakthroughs and public health concerns on both the market and leading companies.  Consumer attitudes towards the products and their personal healthcare needs are also explored.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.