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Market Research Report
Product code 
1075314

Tissue and Hygiene in Uruguay

Published: | Euromonitor International | 45 Pages | Delivery time: 1-2 business days

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Tissue and Hygiene in Uruguay
Published: May 4, 2022
Euromonitor International
Content info: 45 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

Broadly speaking, consumer tissue and hygiene habits were upended by the pandemic, with restrictions on travel, work and study, and socialising dramatically changing growth rates in 2020. 2021 has seen consumption patterns begin to return to normal; products that saw a big fall in volume demand in 2020, such as tampons and pantyliners, have made a good recovery in 2021, although typically most products have yet to return to pre-pandemic levels of volume.

Euromonitor International's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPUY

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Tissue and hygiene in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?

MARKET INDICATORS

  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

SANITARY PROTECTION IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Tampons and pantyliners see positive growth as economy reopens
  • Towels' basic functionality helps stabilise segment
  • High levels of concentration remain as pandemic limits competition

PROSPECTS AND OPPORTUNITIES

  • Health awareness will preserve brand loyalty, sustain value growth
  • Menstrual cup and other green trends still niche, but growing
  • Marketing efforts differentiated by age segment

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Demographics drive down demand
  • Nappies market is relatively premium in Uruguay
  • Nappies/diapers/pants characterised by high levels of concentration

PROSPECTS AND OPPORTUNITIES

  • Hygiene will bounce the expected fall of the category
  • Panaleras will emerge as a response to rising unemployment
  • E-commerce will challenge modern and traditional retailers

CATEGORY DATA

  • Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Easing of pandemic measures rebuilds momentum in 2021
  • Moderate/heavy incontinence see low volatility, reflecting patterns of use
  • Competitive environment sees movement as pricing issues emerge

PROSPECTS AND OPPORTUNITIES

  • Ageing population will drive the category's growth
  • Premiumization in moderate/heavy incontinence
  • Consumer education will be key, with strong potential lor low incontinence

CATEGORY DATA

  • Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

WIPES IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Mixed results reflect upheaval of pandemic
  • Baby wipes dominates but putting brakes on category growth
  • High concentration reflects narrow shoulders of wipes offer

PROSPECTS AND OPPORTUNITIES

  • Alternatives threaten the category
  • Hygiene and disinfection offers scope for product development
  • Birth rate decline needs solution for wipes

CATEGORY DATA

  • Table 37 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Paper towels strongest sub-category
  • Toilet paper volume sales dip despite self-isolation, as consumers trade down
  • CMPC's local production guarantees their control over the category

PROSPECTS AND OPPORTUNITIES

  • Positive outlook as economy reopens with new consumer habits
  • Paper towels and toilet paper scope for innovation, segmentation
  • Green trends finally emerging in a meaningful way

CATEGORY DATA

  • Table 43 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • AFH recovering from pandemic restrictions
  • AFH hygiene witnessed a stable scenario
  • CMPC also leads the AFH channels

PROSPECTS AND OPPORTUNITIES

  • Sustainability stands as a key differentiation
  • Retail tissue cannibalises AFH as consumers work, study from home
  • Life expectation increase will drive AFH hygiene

CATEGORY DATA

  • Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026