Market Research Report

Product code

1075314

Tissue and Hygiene in Uruguay

Published: May 4, 2022 |

Euromonitor International | 45 Pages | Delivery time: 1-2 business days

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Broadly speaking, consumer tissue and hygiene habits were upended by the pandemic, with restrictions on travel, work and study, and socialising dramatically changing growth rates in 2020. 2021 has seen consumption patterns begin to return to normal; products that saw a big fall in volume demand in 2020, such as tampons and pantyliners, have made a good recovery in 2021, although typically most products have yet to return to pre-pandemic levels of volume.

Euromonitor International's Tissue and Hygiene in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: DPPUY

List Of Contents And Tables

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tampons and pantyliners see positive growth as economy reopens
Towels' basic functionality helps stabilise segment
High levels of concentration remain as pandemic limits competition

PROSPECTS AND OPPORTUNITIES

Health awareness will preserve brand loyalty, sustain value growth
Menstrual cup and other green trends still niche, but growing
Marketing efforts differentiated by age segment

CATEGORY DATA

Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 21 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 22 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 23 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 24 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demographics drive down demand
Nappies market is relatively premium in Uruguay
Nappies/diapers/pants characterised by high levels of concentration

PROSPECTS AND OPPORTUNITIES

Hygiene will bounce the expected fall of the category
Panaleras will emerge as a response to rising unemployment
E-commerce will challenge modern and traditional retailers

CATEGORY DATA

Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Easing of pandemic measures rebuilds momentum in 2021
Moderate/heavy incontinence see low volatility, reflecting patterns of use
Competitive environment sees movement as pricing issues emerge

PROSPECTS AND OPPORTUNITIES

Ageing population will drive the category's growth
Premiumization in moderate/heavy incontinence
Consumer education will be key, with strong potential lor low incontinence

CATEGORY DATA

Table 31 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 32 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 34 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 35 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 36 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

WIPES IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Mixed results reflect upheaval of pandemic
Baby wipes dominates but putting brakes on category growth
High concentration reflects narrow shoulders of wipes offer

PROSPECTS AND OPPORTUNITIES

Alternatives threaten the category
Hygiene and disinfection offers scope for product development
Birth rate decline needs solution for wipes

CATEGORY DATA

Table 37 Retail Sales of Wipes by Category: Value 2016-2021
Table 38 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 39 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 40 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 41 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

Paper towels strongest sub-category
Toilet paper volume sales dip despite self-isolation, as consumers trade down
CMPC's local production guarantees their control over the category

PROSPECTS AND OPPORTUNITIES

Positive outlook as economy reopens with new consumer habits
Paper towels and toilet paper scope for innovation, segmentation
Green trends finally emerging in a meaningful way

CATEGORY DATA

Table 43 Retail Sales of Tissue by Category: Value 2016-2021
Table 44 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 46 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 47 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN URUGUAY

KEY DATA FINDINGS

2021 DEVELOPMENTS

AFH recovering from pandemic restrictions
AFH hygiene witnessed a stable scenario
CMPC also leads the AFH channels

PROSPECTS AND OPPORTUNITIES

Sustainability stands as a key differentiation
Retail tissue cannibalises AFH as consumers work, study from home
Life expectation increase will drive AFH hygiene

CATEGORY DATA

Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 52 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 54 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026