Market Research Report

Product code

1075328

Tissue and Hygiene in Azerbaijan

Published: May 5, 2022 |

Euromonitor International | 46 Pages | Delivery time: 1-2 business days

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Tissue and hygiene in Azerbaijan have, broadly speaking, been positively affected by the COVID-19 pandemic in both 2020 and 2021. Newly formed hygiene habits have managed to add momentum to some specific categories, such as personal wipes, and the fact that products like toilet paper are staples meant they continued performing in a sustainable way.

Euromonitor International's Tissue and Hygiene in Azerbaijan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Tissue and Hygiene market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: DPPAJ

List Of Contents And Tables

EXECUTIVE SUMMARY

Tissue and hygiene in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?

MARKET INDICATORS

Table 1 Birth Rates 2016-2021
Table 2 Infant Population 2016-2021
Table 3 Female Population by Age 2016-2021
Table 4 Total Population by Age 2016-2021
Table 5 Households 2016-2021
Table 6 Forecast Infant Population 2021-2026
Table 7 Forecast Female Population by Age 2021-2026
Table 8 Forecast Total Population by Age 2021-2026
Table 9 Forecast Households 2021-2026

MARKET DATA

Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

SANITARY PROTECTION IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Sanitary protection sees little shift in consumer demand
Price comes to the fore as pandemic hits incomes
More absorption in demand

PROSPECTS AND OPPORTUNITIES

Demographics, improving retail will drive growth over the forecast period
Sluggish economy set to inhibit stronger growth
Competition landscape will see little shift

CATEGORY DATA

Table 18 Retail Sales of Sanitary Protection by Category: Value 2016-2021
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resistance to pandemic
Immaturity lingers, offering substantial potential
Local production struggles to compete

PROSPECTS AND OPPORTUNITIES

Category set for volume growth, with possibility of better long term price positions
Shape of category set to remain unchanged
Retail shift and new availability offers opportunity to build consumer base

CATEGORY DATA

Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Growth continues as products begin to establish themselves
Consumer habits and sensitivity favours heavy/moderate
Seni domination grows as price sensitivity increases

PROSPECTS AND OPPORTUNITIES

Post-pandemic attitudes can improve perspective on adult incontinence
Return to higher prices as economy recovers
Limited distribution needs to be addressed; scope for new channels

CATEGORY DATA

Table 30 Sales of Retail Adult Incontinence by Category: Value 2016-2021
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

WIPES IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Demand slows as panic subsides and disposable incomes dip
Baby wipes dominant, double as multi-purpose products
General purpose gains based on health awareness

PROSPECTS AND OPPORTUNITIES

Retail evolution set to help growth
Personal hygiene for adults
Competition set to increase over the forecast period

CATEGORY DATA

Table 36 Retail Sales of Wipes by Category: Value 2016-2021
Table 37 Retail Sales of Wipes by Category: % Value Growth 2016-2021
Table 38 NBO Company Shares of Retail Wipes: % Value 2017-2021
Table 39 LBN Brand Shares of Retail Wipes: % Value 2018-2021
Table 40 Forecast Retail Sales of Wipes by Category: Value 2021-2026
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Positive trend continues
Health/wellness lifts demand
Lockdown relaxation lifts social facing products

PROSPECTS AND OPPORTUNITIES

Category immaturity offers scope for growth
Retail changes can drive demand
Local and regional competitors set to dominate

CATEGORY DATA

Table 42 Retail Sales of Tissue by Category: Value 2016-2021
Table 43 Retail Sales of Tissue by Category: % Value Growth 2016-2021
Table 44 NBO Company Shares of Retail Tissue: % Value 2017-2021
Table 45 LBN Brand Shares of Retail Tissue: % Value 2018-2021
Table 46 Forecast Retail Sales of Tissue by Category: Value 2021-2026
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN AZERBAIJAN

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery begins, but obstacles still in place
Return to workplace still not complete
AFH hygiene benefits from rising health awareness and better provision

PROSPECTS AND OPPORTUNITIES

Slow return anticipated
Economy needs to charge sales
Horeca best way to increase scope of AFH products

CATEGORY DATA

Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026