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Market Research Report
Product code 
1075344

Home and Garden in Brazil

Published: | Euromonitor International | 46 Pages | Delivery time: 1-2 business days

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Home and Garden in Brazil
Published: May 4, 2022
Euromonitor International
Content info: 46 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

The Brazilian government rolled out its vaccination campaign in an attempt to control the spread of the COVID-19 pandemic at the beginning of 2021. By the end of the year, more than 70% of the population had been vaccinated with two doses, from Butanta Institute, using Pfizer or AstraZeneca, or a unique dose of the Janssen vaccine. Therefore, local consumers regained some confidence spending time outside of the home as restrictions eased, especially from the second semester, which increased soci...

Euromonitor International's Home and Garden in Brazil report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2026 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: HOMEBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Home and garden in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home and garden?

MARKET DATA

  • Table 1 Sales of Home and Garden by Category: Value 2016-2021
  • Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
  • Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
  • Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
  • Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
  • Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
  • Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

GARDENING IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Gardening as a hobby improves category performance
  • Channels grow and continue to expand gardening areas
  • The rise of "plant parents"

PROSPECTS AND OPPORTUNITIES

  • Gardening offers potential for greater premiumisation
  • Green brings cosiness to household environment
  • Real estate to boost gardening's growth potential

CATEGORY DATA

  • Table 10 Sales of Gardening by Category: Value 2016-2021
  • Table 11 Sales of Gardening by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Gardening: % Value 2017-2021
  • Table 13 LBN Brand Shares of Gardening: % Value 2018-2021
  • Table 14 Distribution of Gardening by Format: % Value 2016-2021
  • Table 15 Forecast Sales of Gardening by Category: Value 2021-2026
  • Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

HOME FURNISHINGS IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Stronger growth for home furnishings in 2021
  • Inflation impact due to supply chain disruptions
  • Developments and changes in terms of distribution

PROSPECTS AND OPPORTUNITIES

  • Omnichannel is preferred strategy moving forward
  • Disinfection power to increase quality awareness of mattresses
  • Smaller living spaces require innovation

CATEGORY DATA

  • Table 17 Sales of Home Furnishings by Category: Value 2016-2021
  • Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021
  • Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021
  • Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021
  • Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021
  • Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021
  • Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026
  • Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

HOME IMPROVEMENT IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Positive performance as construction market sees growth
  • Retailers expand and innovate at the point of sale
  • Global supply chain impacts local framework

PROSPECTS AND OPPORTUNITIES

  • Innovation as sanitisation needs reach home improvement
  • As e-commerce expands, social media will gain further relevance
  • Digitalisation enhances the consumer experience

CATEGORY DATA

  • Table 25 Sales of Home Improvement by Category: Value 2016-2021
  • Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021
  • Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021
  • Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021
  • Table 29 Distribution of Home Improvement by Format: % Value 2016-2021
  • Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026
  • Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

HOMEWARES IN BRAZIL

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Homewares performs positively despite fewer social restrictions
  • Competition among distribution channels
  • Increasing cost of production reaches households

PROSPECTS AND OPPORTUNITIES

  • Trends in materials influence consumer choice
  • Post-pandemic consumption occasions
  • Social media's impact on homewares

CATEGORY DATA

  • Table 32 Sales of Homewares by Category: Value 2016-2021
  • Table 33 Sales of Homewares by Category: % Value Growth 2016-2021
  • Table 34 Sales of Homewares by Material: % Value 2016-2021
  • Table 35 NBO Company Shares of Homewares: % Value 2017-2021
  • Table 36 LBN Brand Shares of Homewares: % Value 2018-2021
  • Table 37 Distribution of Homewares by Format: % Value 2016-2021
  • Table 38 Forecast Sales of Homewares by Category: Value 2021-2026
  • Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026