Cover Image
Market Research Report
Product code 
1117208

Consumer Electronics in Nigeria

Published: | Euromonitor International | 79 Pages | Delivery time: 1-2 business days

Price

Back to Top
Consumer Electronics in Nigeria
Published: August 8, 2022
Euromonitor International
Content info: 79 Pages
Delivery time: 1-2 business days
  • Description
  • Table of Contents

The negative impacts of high inflation and disruptions to supply will continue to impede the retail volume sales of consumer electronics in 2022. The latter was particularly significant in the importation and production of newer consumer electronics, with supply being unable to meet global demand in the aftermath of the COVID-19 pandemic. Meanwhile, the high inflation has increased the cost of living. As there was no simultaneous increase in consumers' earning or savings, they will have less dis...

Euromonitor International's Consumer Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: CENG

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA

  • Table 1 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 2 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 7 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

COMPUTERS AND PERIPHERALS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Supply disruptions and high inflation hamper category growth
  • Laptop and tablet donations for student use aid retail growth; business sales of desktops shows better performance than in retail
  • Hewlett-Packard dominates thanks to its major presence in laptops

PROSPECTS AND OPPORTUNITIES

  • Laptops to see double-digit retail growth rates, driving overall category performance
  • Business sales set to increasingly shift from desktops to laptops
  • Greater competition expected as more affordable options are launched

CATEGORY DATA

  • Table 12 Sales of Computers and Peripherals by Category: Volume 2017-2022
  • Table 13 Sales of Computers and Peripherals by Category: Value 2017-2022
  • Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  • Table 16 Sales of Computers by Category: Business Volume 2017-2022
  • Table 17 Sales of Computers by Category: Business Value MSP 2017-2022
  • Table 18 Sales of Computers by Category: Business Volume Growth 2017-2022
  • Table 19 Sales of Computers by Category: Business Value MSP Growth 2017-2022
  • Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2018-2022
  • Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2019-2022
  • Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2017-2022
  • Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2022-2027
  • Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2022-2027
  • Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2022-2027
  • Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2022-2027
  • Table 27 Forecast Sales of Computers by Category: Business Volume 2022-2027
  • Table 28 Forecast Sales of Computers by Category: Business Value MSP 2022-2027
  • Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2022-2027
  • Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2022-2027

IN-CAR ENTERTAINMENT IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Rise of second-hand car market aids sales of in-dash media players
  • Demand for in-car navigation remains low as consumers turn to smartphones
  • In-car speakers continues its decline due to the improving quality of built-in speakers

PROSPECTS AND OPPORTUNITIES

  • High second-hand cars sales to lead to positive dynamic for in-dash media players
  • Growing ubiquity of smartphones will continue to undermine demand for built-in entertainment systems
  • E-commerce will continue to grow in importance thanks to rising number of affordable offerings online

CATEGORY DATA

  • Table 31 Sales of In-Car Entertainment by Category: Volume 2017-2022
  • Table 32 Sales of In-Car Entertainment by Category: Value 2017-2022
  • Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  • Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
  • Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2018-2022
  • Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2019-2022
  • Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2017-2022
  • Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2022-2027
  • Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2022-2027
  • Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2022-2027
  • Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2022-2027

HOME AUDIO AND CINEMA IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Small growth in home cinema and speaker systems as affluent consumers invest in home theatre spaces to watch films
  • In a difficult economic environment, lower-priced brands gain ground
  • Distribution landscapes normalises with appliance and electronics specialists remaining the vastly dominant channel

PROSPECTS AND OPPORTUNITIES

  • Return to growth will be driven by young tech savvy adults purchasing home cinema and speaker systems
  • Growing popularity of smartphones will continue to weigh heavily on demand growth for home audio and cinema
  • Existing brands to come under mounting pressure from cheaper Chinese brands

CATEGORY DATA

  • Table 42 Sales of Home Audio and Cinema by Category: Volume 2017-2022
  • Table 43 Sales of Home Audio and Cinema by Category: Value 2017-2022
  • Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  • Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
  • Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2018-2022
  • Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2019-2022
  • Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2018-2022
  • Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2022-2027
  • Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2022-2027

HOME VIDEO IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Decline is driven by video players as on-demand streaming services diminishing demand
  • LCD TVs and OLED TVs both record growth, though LCD TVs remains the most dynamic and largest category
  • Existing players come under increased pressure from cheaper Chinese brands

PROSPECTS AND OPPORTUNITIES

  • LCD TVs will remain the most popular amongst consumers and the main driver of growth in home video
  • Dynamic growth expected for OLED TVs as promotional activities makes this category more accessible to a wider customer base
  • Entry of more affordable brands and models will help stimulate volume growth

CATEGORY DATA

  • Table 53 Sales of Home Video by Category: Volume 2017-2022
  • Table 54 Sales of Home Video by Category: Value 2017-2022
  • Table 55 Sales of Home Video by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Video by Category: % Value Growth 2017-2022
  • Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  • Table 58 NBO Company Shares of Home Video: % Volume 2018-2022
  • Table 59 LBN Brand Shares of Home Video: % Volume 2019-2022
  • Table 60 Distribution of Home Video by Channel: % Volume 2017-2022
  • Table 61 Forecast Sales of Home Video by Category: Volume 2022-2027
  • Table 62 Forecast Sales of Home Video by Category: Value 2022-2027
  • Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2022-2027
  • Table 64 Forecast Sales of Home Video by Category: % Value Growth 2022-2027
  • Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2022-2027

IMAGING DEVICES IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Smartphones render imaging devices obsolete for a growing number of consumers
  • A strong reputation for quality and wide distribution underpin Canon's dominance
  • Appliances and electronics specialists monopolise category sales thanks to importance of in-person experience

PROSPECTS AND OPPORTUNITIES

  • For younger consumers imaging devices will edge towards obsolescence
  • Professional photographers will remain the main drivers of growth
  • Canon to continue dominating as players shift production to smaller affordable cameras to mitigate the category decline

CATEGORY DATA

  • Table 66 Sales of Imaging Devices by Category: Volume 2017-2022
  • Table 67 Sales of Imaging Devices by Category: Value 2017-2022
  • Table 68 Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  • Table 69 Sales of Imaging Devices by Category: % Value Growth 2017-2022
  • Table 70 NBO Company Shares of Imaging Devices: % Volume 2018-2022
  • Table 71 LBN Brand Shares of Imaging Devices: % Volume 2019-2022
  • Table 72 Distribution of Imaging Devices by Channel: % Volume 2017-2022
  • Table 73 Forecast Sales of Imaging Devices by Category: Volume 2022-2027
  • Table 74 Forecast Sales of Imaging Devices by Category: Value 2022-2027
  • Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2022-2027
  • Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2022-2027

PORTABLE PLAYERS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Popularity of wireless speakers rises due to wide variety of usage occasions
  • Smartphones drive long-term decline in demand for portable media players
  • Affordability remains key to success in wireless speakers competitive landscape

PROSPECTS AND OPPORTUNITIES

  • Wireless speakers to enjoy strong growth thanks to wide usage in everyday life and continued innovations
  • Portable media players will continue declining trend, saved only by demand from older rural consumers
  • Other portable media players to suffer as digital and electrical infrastructure is improved in rural areas

CATEGORY DATA

  • Table 77 Sales of Portable Players by Category: Volume 2017-2022
  • Table 78 Sales of Portable Players by Category: Value 2017-2022
  • Table 79 Sales of Portable Players by Category: % Volume Growth 2017-2022
  • Table 80 Sales of Portable Players by Category: % Value Growth 2017-2022
  • Table 81 NBO Company Shares of Portable Players: % Volume 2018-2022
  • Table 82 LBN Brand Shares of Portable Players: % Volume 2019-2022
  • Table 83 Distribution of Portable Players by Channel: % Volume 2017-2022
  • Table 84 Forecast Sales of Portable Players by Category: Volume 2022-2027
  • Table 85 Forecast Sales of Portable Players by Category: Value 2022-2027
  • Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2022-2027
  • Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2022-2027

MOBILE PHONES IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Rising prices and supply disruption leads to mild decline even with the continued dynamism of smartphones
  • Affordable pricing underpins the dominance of Transsion Holdings
  • Frequent launches of affordable smartphones encourages consumers to upgrade their devices

PROSPECTS AND OPPORTUNITIES

  • Faster and cheaper internet access will support growth in demand for smartphones
  • Diverging sales trends for smartphones and feature phones lead to overall low retail volume growth for mobile phones
  • Rising purchasing power and greater variety of new phone models will encourage more frequent upgrades

CATEGORY DATA

  • Table 88 Sales of Mobile Phones by Category: Volume 2017-2022
  • Table 89 Sales of Mobile Phones by Category: Value 2017-2022
  • Table 90 Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  • Table 91 Sales of Mobile Phones by Category: % Value Growth 2017-2022
  • Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2019-2022
  • Table 93 NBO Company Shares of Mobile Phones: % Volume 2018-2022
  • Table 94 LBN Brand Shares of Mobile Phones: % Volume 2019-2022
  • Table 95 Distribution of Mobile Phones by Channel: % Volume 2017-2022
  • Table 96 Forecast Sales of Mobile Phones by Category: Volume 2022-2027
  • Table 97 Forecast Sales of Mobile Phones by Category: Value 2022-2027
  • Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2022-2027
  • Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2022-2027
  • Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2022-2027

WEARABLE ELECTRONICS IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Health monitoring functions continue to boost sales of smart wearables
  • Wide range of affordable products and reputation for quality supports Xiaomi's leadership
  • E-commerce dominates distribution thanks to wide product offering and specific customer base of wearable electronics

PROSPECTS AND OPPORTUNITIES

  • Despite health awareness leading to accelerating growth for smart wearables, the category will remain relatively niche in the forecast period
  • E-commerce to remain dominant distribution channel despite more consumer interest in testing before purchasing
  • Category to see major investments in innovation and product development

CATEGORY DATA

  • Table 101 Sales of Wearable Electronics by Category: Volume 2017-2022
  • Table 102 Sales of Wearable Electronics by Category: Value 2017-2022
  • Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  • Table 104 Sales of Wearable Electronics by Category: % Value Growth 2017-2022
  • Table 105 NBO Company Shares of Wearable Electronics: % Volume 2018-2022
  • Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2019-2022
  • Table 107 Distribution of Wearable Electronics by Channel: % Volume 2017-2022
  • Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2022-2027
  • Table 109 Forecast Sales of Wearable Electronics by Category: Value 2022-2027
  • Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2022-2027
  • Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2022-2027

HEADPHONES IN NIGERIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Fashionable and convenient, TWS earbuds grow in popularity at the expense of wireless earphones
  • Music enthusiasts and gamers support sales of premium wireless headbands
  • Oraimo Technology is the strongest individual player in a highly fragmented category

PROSPECTS AND OPPORTUNITIES

  • Strong volume sales to be driven by TWS earbuds
  • Expected improvement in economy to increase demand for premium headphones
  • Faster, more reliable internet will facilitate e-commerce growth

CATEGORY DATA

  • Table 112 Sales of Headphones by Category: Volume 2017-2022
  • Table 113 Sales of Headphones by Category: Value 2017-2022
  • Table 114 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 115 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 116 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 117 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 118 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 119 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 120 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 122 Forecast Sales of Headphones by Category: % Value Growth 2022-2027