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PUBLISHER: Euromonitor International | PRODUCT CODE: 1117219

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1117219

Tissue and Hygiene in the Netherlands

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PAGES: 54 Pages
DELIVERY TIME: 1-2 business days
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Tissue and hygiene saw solid current value growth in 2021. AFH tissue and hygiene returned to volume and current value growth in this year after seeing a slump in 2020. The lifting of lockdown restrictions in horeca in April 2021 had a major positive boost on AFH tissue. In April 2021, restaurants, cafes, catering places and hotels could reopen with a maximum number of guests allowed at a time, keeping a 1.5 metre distance. On 25 September 2021, almost all COVID-19 lockdown restrictions were lif...

Euromonitor International's Tissue and Hygiene in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: DPPNL

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Tissue and hygiene sees growth in 2021 amidst less strict lockdowns
  • Inflation pushes up unit prices in tissue and hygiene in 2021
  • Manufacturers rethink environmentally-friendly and natural products
  • E-commerce continues to grow, whilst local shopping becomes more the norm
  • Tissue and hygiene to remain resilient in the post-pandemic environment
  • CHART 1 Retail Tissue and Hygiene Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Retail Tissue and Hygiene Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

  • Table 1 Birth Rates 2016-2021
  • Table 2 Infant Population 2016-2021
  • Table 3 Female Population by Age 2016-2021
  • Table 4 Total Population by Age 2016-2021
  • Table 5 Households 2016-2021
  • Table 6 Forecast Infant Population 2021-2026
  • Table 7 Forecast Female Population by Age 2021-2026
  • Table 8 Forecast Total Population by Age 2021-2026
  • Table 9 Forecast Households 2021-2026

MARKET DATA

  • Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  • Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2017-2021
  • Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2018-2021
  • Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2016-2021
  • Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2016-2021
  • Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2021
  • Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2021-2026
  • Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

SANITARY PROTECTION IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Value growth driven by higher prices and switch to 100% cotton products
  • Demographics continue to limit volume growth in sanitary protection
  • Leading brands continue to dominate sanitary protection in 2021

PROSPECTS AND OPPORTUNITIES

  • Value growth in sanitary protection set to increase amidst a decline in volume sales
  • Alternatives a threat to volume growth of sanitary protection
  • Private label set to make gains, whilst online subscription likely to face more competition

CATEGORY DATA

  • Table 19 Retail Sales of Sanitary Protection by Category: Value 2016-2021
  • Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
  • Table 21 Retail Sales of Tampons by Application Format: % Value 2016-2021
  • Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2017-2021
  • Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2018-2021
  • Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2021-2026
  • Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2021-2026

NAPPIES/DIAPERS/PANTS IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Nappies/diapers/pants records slight growth in 2021, impacted by COVID-19
  • Online subscription based-services focus on the natural trend and specialised products
  • Procter & Gamble leads innovation in nappies/diapers/pants

PROSPECTS AND OPPORTUNITIES

  • Declining birth rate likely to hinder volume growth, but high prices expected to maintain value growth
  • New alternative products anticipated to hamper volume sales
  • Natural and environmentally-friendly products expected to grow over the coming years

CATEGORY DATA

  • Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2016-2021
  • Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2017-2021
  • Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2018-2021
  • Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2021-2026
  • Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2021-2026

RETAIL ADULT INCONTINENCE IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Healthy growth continues in retail adult incontinence in 2021
  • Online sales continue to rise, offering opportunities for small players
  • Leading players attract consumers to their premium products with promotions

PROSPECTS AND OPPORTUNITIES

  • Demographics and restrictions on reimbursed products to favour growth in retail
  • Unit price increases and switch to premium-priced products set to boost growth
  • Lack of innovation in retail adult incontinence will result in more small eco brands

CATEGORY DATA

  • Table 32 Sales of Retail Adult Incontinence by Category: Value 2016-2021
  • Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2017-2021
  • Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2018-2021
  • Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2021-2026
  • Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2021-2026

RX/REIMBURSEMENT ADULT INCONTINENCE IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Tightened regulations hinder volume growth in Rx/reimbursement adult incontinence
  • Better healthcare means improved products in Rx/reimbursement adult incontinence
  • Manufacturers push away from pads towards incontinence pants

PROSPECTS AND OPPORTUNITIES

  • Decline in users of Rx/reimbursement adult incontinence set to continue
  • Opportunities to offer value-added products that lighten carers' work set to grow
  • Manufacturers set to focus on value addition to improve growth prospects

CATEGORY DATA

  • Table 38 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2016-2021
  • Table 39 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2016-2021
  • Table 40 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2021-2026
  • Table 41 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2021-2026

WIPES IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Consumers' need to maintain hygiene spurs growth in wipes
  • Sustainability and the natural trend become increasingly important in wipes
  • Kimberly-Clark and Procter & Gamble lead wipes

PROSPECTS AND OPPORTUNITIES

  • Wipes likely to benefit from the ongoing COVID-19 pandemic
  • Availability of natural and sustainable wipes likely to increase
  • Established brands and private label to compete fiercely with small eco brands

CATEGORY DATA

  • Table 42 Retail Sales of Wipes by Category: Value 2016-2021
  • Table 43 Retail Sales of Wipes by Category: % Value Growth 2016-2021
  • Table 44 NBO Company Shares of Retail Wipes: % Value 2017-2021
  • Table 45 LBN Brand Shares of Retail Wipes: % Value 2018-2021
  • Table 46 Forecast Retail Sales of Wipes by Category: Value 2021-2026
  • Table 47 Forecast Retail Sales of Wipes by Category: % Value Growth 2021-2026

RETAIL TISSUE IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • Retail tissue returns to more normal growth in 2021, after a spike in 2020
  • E-commerce continues to grow, with subscription-based services still dynamic
  • Kimberly-Clark retains its lead in retail tissue with its brands Page and Kleenex

PROSPECTS AND OPPORTUNITIES

  • After-effects of COVID-19 expected to influence sales in retail tissue
  • Innovation in raw materials used for retail tissue likely to push up unit prices
  • Subscription-based players expected to remain resolute in attracting new customers

CATEGORY DATA

  • Table 48 Retail Sales of Tissue by Category: Value 2016-2021
  • Table 49 Retail Sales of Tissue by Category: % Value Growth 2016-2021
  • Table 50 NBO Company Shares of Retail Tissue: % Value 2017-2021
  • Table 51 LBN Brand Shares of Retail Tissue: % Value 2018-2021
  • Table 52 Forecast Retail Sales of Tissue by Category: Value 2021-2026
  • Table 53 Forecast Retail Sales of Tissue by Category: % Value Growth 2021-2026

AWAY-FROM-HOME TISSUE AND HYGIENE IN THE NETHERLANDS

KEY DATA FINDINGS

2021 DEVELOPMENTS

  • AFH tissue and hygiene bounces back in 2021 thanks to lifting of most restrictions
  • AFH tablecloths suffers decline due to fewer meals out for Dutch consumers
  • Sales of AFH hygiene products rise as a result of the pandemic

PROSPECTS AND OPPORTUNITIES

  • AFH tissue and hygiene likely to be influenced by the sustainability trend
  • The pandemic is expected to continue to drive sales in AFH tissue and hygiene
  • Cultural change to online food ordering and home-cooked meals to hinder growth

CATEGORY DATA

  • Table 54 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2016-2021
  • Table 55 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2016-2021
  • Table 56 Sales of Away-From-Home Paper Towels by Type: % Value 2016-2021
  • Table 57 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2016-2021
  • Table 58 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2021
  • Table 59 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2021-2026
  • Table 60 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2021-2026
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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