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Market Research Report

Toys and Games in Brazil

Published by Euromonitor International Product code 113119
Published Content info 32 Pages
Delivery time: 1-2 business days
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Toys and Games in Brazil
Published: June 20, 2018 Content info: 32 Pages
Description

The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts and crafts. Parents are enthusiastic about stimulating their children's cognition and notion of space through toys that permit this model of interaction, especially as many children have now become heavy users of digital devices. Construction continue...

Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TGBR

Table of Contents

Executive Summary

Modest Growth in Traditional Games Contrasts With Double-digit Growth Within Some Categories of Video Games

Entertainment Effect Has Striking Impact on Toys and Games

Licensed Brands Increase Their Dominance

Channel Dynamics Between Traditional Toys and Games Vary Considerably

Toys and Games Is Set To Recover From Losses of Economic Crisis

Market Data

  • Table 1 Sales of Toys and Games by Category: Value 2012-2017
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Toys and Games: % Value 2013-2017
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2014-2017
  • Table 5 Distribution of Toys and Games by Format: % Value 2012-2017
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2017-2022
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Traditional Toys and Games Continues To Stagnate

New Value Proposition and Social Media Are Driving Novel Brands

Traditional Toys and Games Stores Remains Dominant Channel

Competitive Landscape

Mattel and Hasbro Remain Leaders

Toys Are Viewed by Manufacturers As Just One Path To Attract Consumers

Experience-motivated Toys Are Gaining Traction

Category Data

  • Table 8 Sales of Traditional Toys and Games by Category: Value 2012-2017
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
  • Table 10 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
  • Table 11 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
  • Table 12 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
  • Table 13 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
  • Table 14 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
  • Table 15 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
  • Table 16 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
  • Table 17 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
  • Table 18 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
  • Table 19 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022

Headlines

Prospects

Gradual Recovery of Disposable Incomes and Demographic Changes Revive Hardware

Mobile Environment Is Driving Online Games Sales

Huge Grey Market Continues To Be Major Challenge To Legal Sales

Competitive Landscape

Playstation 4 and Xbox One Remain the Most Desirable Static Consoles

Call of Duty Cements Its Robust Position in Both Physical and Digital World

Large Variety of Titles in Mobile Games Hampers Consolidation of Brands

Category Data

  • Table 20 Sales of Video Games by Category: Value 2012-2017
  • Table 21 Sales of Video Games by Category: % Value Growth 2012-2017
  • Table 22 NBO Company Shares of Video Games: % Value 2013-2017
  • Table 23 LBN Brand Shares of Video Games: % Value 2014-2017
  • Table 24 NBO Company Shares of Video Games Hardware: % Value 2013-2017
  • Table 25 LBN Brand Shares of Video Games Hardware: % Value 2014-2017
  • Table 26 NBO Company Shares of Video Games Software: % Value 2013-2017
  • Table 27 LBN Brand Shares of Video Games Software: % Value 2014-2017
  • Table 28 Distribution of Video Games by Format: % Value 2012-2017
  • Table 29 Distribution of Video Games Hardware by Format: % Value 2012-2017
  • Table 30 Distribution of Video Games Software by Format: % Value 2012-2017
  • Table 31 Distribution of Video Games Software (Physical) by Format: % Value 2012-2017
  • Table 32 Distribution of Video Games Software (Digital) by Format: % Value 2012-2017
  • Table 33 Forecast Sales of Video Games by Category: Value 2017-2022
  • Table 34 Forecast Sales of Video Games by Category: % Value Growth 2017-2022
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