Market Research Report
Toys and Games in Brazil
|Published by||Euromonitor International||Product code||113119|
|Published||Content info||32 Pages
|Toys and Games in Brazil|
|Published: June 20, 2018||Content info: 32 Pages||
The modest recovery of the Brazilian economy in 2017 contributed to the stability of traditional toys and games. Some categories within traditional toys and games reported above-average growth such as model vehicles, scientific/educational and arts and crafts. Parents are enthusiastic about stimulating their children's cognition and notion of space through toys that permit this model of interaction, especially as many children have now become heavy users of digital devices. Construction continue...
Euromonitor International's Toys and Games in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Modest Growth in Traditional Games Contrasts With Double-digit Growth Within Some Categories of Video Games
Entertainment Effect Has Striking Impact on Toys and Games
Licensed Brands Increase Their Dominance
Channel Dynamics Between Traditional Toys and Games Vary Considerably
Toys and Games Is Set To Recover From Losses of Economic Crisis
Traditional Toys and Games Continues To Stagnate
New Value Proposition and Social Media Are Driving Novel Brands
Traditional Toys and Games Stores Remains Dominant Channel
Mattel and Hasbro Remain Leaders
Toys Are Viewed by Manufacturers As Just One Path To Attract Consumers
Experience-motivated Toys Are Gaining Traction
Gradual Recovery of Disposable Incomes and Demographic Changes Revive Hardware
Mobile Environment Is Driving Online Games Sales
Huge Grey Market Continues To Be Major Challenge To Legal Sales
Playstation 4 and Xbox One Remain the Most Desirable Static Consoles
Call of Duty Cements Its Robust Position in Both Physical and Digital World
Large Variety of Titles in Mobile Games Hampers Consolidation of Brands