Market Research Report
Toys and Games in Turkey
|Published by||Euromonitor International||Product code||114200|
|Published||Content info||30 Pages
|Toys and Games in Turkey|
|Published: June 13, 2018||Content info: 30 Pages||
The healthy growth trend in toys and games continued in 2017, with increasing consumer demand and sharp hikes in unit prices due to the depreciation of the local currency the main factors behind retail value growth.
Euromonitor International's Toys and Games in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
LIST OF CONTENTS AND TABLES
Healthy Growth in Toys and Games Continues in 2017
Modernisation in Retailing and Widespread Broadband Penetration Drive Value Growth
International Players Lead Toys and Games in Turkey
Value Shares of Traditional Toys and Games Stores and Internet Retailing Increase
Upward Trend in the Value Sales of Toys and Games Set To Continue
Healthy Growth in Traditional Toys and Games To Continue
Share of Licensed Traditional Toys and Games To Increase
Tightened Standards in Import Procedures Predicted To Lead To Closures of Importers
International Brands Continue To Lead Traditional Toys and Games
Healthy Growth Whets the Appetite of Domestic Producers
Companies Expected To Continue To Focus on Dynamic Categories
Household Penetration of Video Games Hardware To Remain Low
Digital Gaming To Continue To Cannibalise Physical Video Games Software
Although Smartphones Plateau, Mobile Games Set To Continue To Record Dynamic Value Growth
Sony Eurasia Pazarlama Dominates Video Games Hardware
Playerunknown's Battlegrounds Gains Significant Share in Computer and Console Games
Domestic Game Developers Set To Increase Their Shares