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PUBLISHER: Euromonitor International | PRODUCT CODE: 1166439

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1166439

Consumer Appliances in Brazil

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According to Euromonitor International's Lifestyles survey, consumers in Brazil have been living more home-centred lifestyles. In comparison with 2019, in 2022 they are cleaning their homes, working and entertaining at home more often than in comparison with the pre-pandemic years, which naturally increases the demand for consumer appliances. However, due to the expansion of consumer appliances in 2020, when consumers were living with home seclusion, this has consequently limited interest in new...

Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGBR

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
  • Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
  • Table 11 Sales of Small Appliances by Category: Volume 2017-2022
  • Table 12 Sales of Small Appliances by Category: Value 2017-2022
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
  • Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
  • Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Strong inflationary movement drives value growth in 2022
  • Premium options for high-income consumers
  • International volatilities are a challenge for manufacturers

PROSPECTS AND OPPORTUNITIES

  • Polarisation within real estate affects the category
  • E-commerce loses space to other channels but will return to growth
  • 5G and the opportunities for smart appliances

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
  • Table 37 Sales of Freezers by Format: % Volume 2017-2022
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
  • Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
  • Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
  • Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
  • Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
  • Table 48 Production of Refrigeration Appliances: Total Volume 2017-2022
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Growth in home laundry appliances driven by inflation and more affluent consumers
  • International constraints an ongoing topic for home laundry appliances
  • Product launches address sustainability and washing performance

PROSPECTS AND OPPORTUNITIES

  • Changes in distribution channels to leverage growth in home laundry appliances
  • Household format could influence demand for home laundry appliances in the long term
  • Sustainability is everyone's responsibility

CATEGORY DATA

  • Table 53 Sales of Home Laundry Appliances by Category: Volume 2017-2022
  • Table 54 Sales of Home Laundry Appliances by Category: Value 2017-2022
  • Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
  • Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
  • Table 57 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
  • Table 58 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
  • Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
  • Table 60 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
  • Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
  • Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
  • Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
  • Table 64 Production of Home Laundry Appliances: Total Volume 2017-2022
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Dishwashers continues to grow its penetration and retail performance in 2022
  • Much-needed synergy between online and offline distribution channels
  • Promotions drive growth in e-commerce

PROSPECTS AND OPPORTUNITIES

  • Hectic at-home lifestyles should favour dishwashers in Brazilian households
  • Dishwashers' features and design are important to increase household penetration
  • Educating consumers will be necessary to leverage growth

CATEGORY DATA

  • Table 69 Sales of Dishwashers by Category: Volume 2017-2022
  • Table 70 Sales of Dishwashers by Category: Value 2017-2022
  • Table 71 Sales of Dishwashers by Category: % Volume Growth 2017-2022
  • Table 72 Sales of Dishwashers by Category: % Value Growth 2017-2022
  • Table 73 Sales of Dishwashers by Format: % Volume 2017-2022
  • Table 74 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
  • Table 75 NBO Company Shares of Dishwashers: % Volume 2018-2022
  • Table 76 LBN Brand Shares of Dishwashers: % Volume 2019-2022
  • Table 77 Distribution of Dishwashers by Format: % Volume 2017-2022
  • Table 78 Production of Dishwashers: Total Volume 2017-2022
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Continued value growth but volume decline in large cooking appliances
  • Innovation through product design enhances the competition amongst players
  • Never-ending disruptions in the industry since the COVID-19 pandemic

PROSPECTS AND OPPORTUNITIES

  • Online simulator as a marketing tool
  • Polarisation in the housing market
  • Opportunities arise from omnichannel strategies

CATEGORY DATA

  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2017-2022
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2017-2022
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2017-2022
  • Table 88 Sales of Ovens by Connected Appliances: % Volume 2018-2022
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
  • Table 92 NBO Company Shares of Ovens: % Volume 2018-2022
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
  • Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
  • Table 96 NBO Company Shares of Cookers: % Volume 2018-2022
  • Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
  • Table 98 Production of Large Cooking Appliances: Total Volume 2017-2022
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Inflation impacts the performance of microwaves in 2022
  • Consumer-facing operations strengthen appliances and electronics specialists in the post-pandemic scenario
  • Product launches enhance the competition between players in microwaves

PROSPECTS AND OPPORTUNITIES

  • New products can improve experiences
  • Built-in microwaves could spur growth, along with the move towards premiumisation
  • Social and economic advances could boost consumer confidence in the coming years

CATEGORY DATA

  • Table 103 Sales of Microwaves by Category: Volume 2017-2022
  • Table 104 Sales of Microwaves by Category: Value 2017-2022
  • Table 105 Sales of Microwaves by Category: % Volume Growth 2017-2022
  • Table 106 Sales of Microwaves by Category: % Value Growth 2017-2022
  • Table 107 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
  • Table 108 NBO Company Shares of Microwaves: % Volume 2018-2022
  • Table 109 LBN Brand Shares of Microwaves: % Volume 2019-2022
  • Table 110 Distribution of Microwaves by Format: % Volume 2017-2022
  • Table 111 Production of Microwaves: Total Volume 2017-2022
  • Table 112 Forecast Sales of Microwaves by Category: Volume 2022-2027
  • Table 113 Forecast Sales of Microwaves by Category: Value 2022-2027
  • Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
  • Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Food preparation appliances sees a negative performance after pandemic years
  • High-priced launches as the category targets premiumisation
  • Supply chain disruptions still affect the industry, while showing improvement during the year

PROSPECTS AND OPPORTUNITIES

  • Household changes key to understanding consumer choices
  • Changes in distribution channels to leverage growth across offline and online
  • Improving performance due to consumer trends and positive economic environment

CATEGORY DATA

  • Table 116 Sales of Food Preparation Appliances by Category: Volume 2017-2022
  • Table 117 Sales of Food Preparation Appliances by Category: Value 2017-2022
  • Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
  • Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
  • Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
  • Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
  • Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Growth driven by popular appliances in Brazilian kitchens, namely light fryers, coffee machines and rice cookers
  • Premium launches leverage growth within light fryers
  • Britania Eletrodomesticos retains its lead but faces competition from smaller players

PROSPECTS AND OPPORTUNITIES

  • Light fryers are a must in Brazilian kitchens
  • Household trends will impact choices
  • Better social and economic conditions could boost growth opportunities

CATEGORY DATA

  • Table 127 Sales of Small Cooking Appliances by Category: Volume 2017-2022
  • Table 128 Sales of Small Cooking Appliances by Category: Value 2017-2022
  • Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
  • Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
  • Table 131 Sales of Freestanding Hobs by Format: % Volume 2017-2022
  • Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
  • Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
  • Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • More moderate growth, caused by rational consumers facing high inflation
  • Robotic vacuum cleaners present new tech and smart features for high-income consumers
  • Increased supply chain costs continue to disrupt manufacturers' global and local operations

PROSPECTS AND OPPORTUNITIES

  • ESG investments aim to hook attentive consumers
  • Positive economic and social framework could boost consumer confidence in home appliances
  • Sociodemographic trends to bring demand and opportunities for vacuum cleaners

CATEGORY DATA

  • Table 139 Sales of Vacuum Cleaners by Category: Volume 2017-2022
  • Table 140 Sales of Vacuum Cleaners by Category: Value 2017-2022
  • Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
  • Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
  • Table 143 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
  • Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
  • Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
  • Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Double-digit value growth in a year of high inflation
  • Manufacturing operations continue to be affected by global supply chain disruptions
  • Players address technology and better usability in new products

PROSPECTS AND OPPORTUNITIES

  • Skin care products could be a threat to electric facial cleansers
  • Online growth driven by attractive conditions such as promotions and fast delivery
  • Positive economic perspective should drive consumption and promote growth

CATEGORY DATA

  • Table 151 Sales of Personal Care Appliances by Category: Volume 2017-2022
  • Table 152 Sales of Personal Care Appliances by Category: Value 2017-2022
  • Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
  • Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
  • Table 155 Sales of Body Shavers by Format: % Volume 2017-2022
  • Table 156 Sales of Hair Care Appliances by Format: % Volume 2017-2022
  • Table 157 NBO Company Shares of Personal Care Appliances 2018-2022
  • Table 158 LBN Brand Shares of Personal Care Appliances 2019-2022
  • Table 159 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
  • Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
  • Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN BRAZIL

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • High inflation rate boosts value sales, while sales volumes decline
  • Increasing raw materials costs affect local production
  • Competition drives technological advances according to consumer needs

PROSPECTS AND OPPORTUNITIES

  • Strong potential for air purifiers in Brazil in the coming years
  • Players will have to adapt to higher energy efficiency standards
  • A move towards connectivity and smart appliances

CATEGORY DATA

  • Table 164 Sales of Air Treatment Products by Category: Volume 2017-2022
  • Table 165 Sales of Air Treatment Products by Category: Value 2017-2022
  • Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
  • Table 167 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
  • Table 168 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
  • Table 169 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
  • Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
  • Table 171 Distribution of Air Treatment Products by Format: % Volume 2017-2022
  • Table 172 Production of Air Conditioners: Total Volume 2017-2022
  • Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
  • Table 174 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
  • Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027
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