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PUBLISHER: Euromonitor International | PRODUCT CODE: 1405649

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1405649

Consumer Appliances in Romania

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Inflation remains a key factor for consumer appliances in Romania in 2023, as consumers' purchasing power continues to be affected by these economic pressures. In this context, volume sales of major appliances remain low, as many consumers are postponing their big-ticket purchases until a time of economic stability. That said, we are also seeing an element of polarisation in sales, with higher-income consumers seeking innovative models which offer long-term benefits, and lower-income consumers s...

Euromonitor International's Consumer Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGRO

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Refrigeration appliances remains in a volume slump, albeit with better prospects ahead
  • Players use innovation activities to attract consumers' attention
  • Players absorb costs to keep sales prices down, while the government continues to promote its buyback programme

PROSPECTS AND OPPORTUNITIES

  • "Green" refrigeration appliances will become more popular
  • Haier expands as a manufacturer and brand in Romania
  • Expected move towards premium refrigeration appliances

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

HOME LAUNDRY APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Volume sales in a slump as consumers postpone big-ticket purchases
  • Arctic uses corporate responsibility activities to highlight its appliances' functions
  • Players launch constant product upgrades to meet energy-saving and cleaning-quality demands

PROSPECTS AND OPPORTUNITIES

  • Premiumisation trends expected to become stronger as spending power improves
  • Smart home laundry appliances to gain more attention
  • Automatic dryers set to see stronger growth than automatic washing machines due to lower level of category maturity

CATEGORY DATA

  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

DISHWASHERS IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Dishwashers buck volume slump trend thanks to category still being relatively new
  • Rising focus on efficient cleaning with low energy consumption
  • Co-branding proves to be a successful strategy to stimulate sales, such as seen with Electrolux and Fairy

PROSPECTS AND OPPORTUNITIES

  • Bright future ahead for dishwashers, thanks to scope for further penetration
  • Black Friday and seasonal sales events will remain relevant
  • Developments in private label expected over the forecast period

CATEGORY DATA

  • Table 71 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 72 Sales of Dishwashers by Category: Value 2018-2023
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 80 Production of Dishwashers: Total Volume 2018-2023
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

LARGE COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Large cooking appliances face same challenges as most other major appliances
  • Built-in large cooking appliances manage small positive sales thanks to relatively low penetration
  • Ongoing move to electric cooking appliances, stimulated by high gas prices and government incentives

PROSPECTS AND OPPORTUNITIES

  • Slow growth expected over the coming years, as category is already relatively mature
  • Sustainability trends will continue to influence purchasing decisions
  • Good prospects for online sales, thanks to retailers' omnichannel strategies

CATEGORY DATA

  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
  • Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 101 Production of Large Cooking Appliances: Total Volume 2018-2023
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

MICROWAVES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Negative volume sales for microwaves persist, due to outdated image
  • Ergonomic designs and premium aesthetics can add appeal to microwaves
  • Microwaves lend themselves well to e-commerce

PROSPECTS AND OPPORTUNITIES

  • Declines will continue, with very limited scope for further developments
  • A slower decline expected for built-in microwaves
  • Some developments expected in private label

CATEGORY DATA

  • Table 106 Sales of Microwaves by Category: Volume 2018-2023
  • Table 107 Sales of Microwaves by Category: Value 2018-2023
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 109 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 110 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 111 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 113 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 114 Production of Microwaves: Total Volume 2018-2023
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 116 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

FOOD PREPARATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Food preparation appliances continue to benefit from consumers' interest in preparing healthy meals at home
  • Food processors and slow juicers appeal to health-conscious consumers
  • High demand for energy-efficient products continues, while consumers also turn to cheaper private label ranges

PROSPECTS AND OPPORTUNITIES

  • Demand for food preparation appliances set to continue
  • Ongoing product innovation expected to support sales
  • E-commerce and omnichannel retail strategies will continue

CATEGORY DATA

  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

SMALL COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Positive performance for small cooking appliances, as consumers continue to seek efficient kitchen products
  • Coffee machines register another year of strong growth
  • Consumers welcome innovation in small cooking appliances, from state-of-the-art features to energy efficiency

PROSPECTS AND OPPORTUNITIES

  • Energy efficiency will continue to be a key selling point over the forecast period
  • Sustainability set to be another hot topic, heralding stronger growth for more eco-friendly options
  • Upcoming manufacturing developments expected, with Versuni investing in upgrading its espresso machine factory

CATEGORY DATA

  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

VACUUM CLEANERS IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Vacuum cleaners continue to benefit from consumers' high standards for clean and hygienic homes
  • Consumers seek energy efficient vacuum cleaners to help keep their utility bills down
  • Innovation activities remain high in vacuum cleaners

PROSPECTS AND OPPORTUNITIES

  • Dynamic performance set to continue, stimulated by ongoing innovation
  • Robotic vacuum cleaners set for ongoing sustainable growth
  • Karcher set for RON100 million investment to expand its production facilities in Romania

CATEGORY DATA

  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028

PERSONAL CARE APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Personal care appliances see another year of positive growth, thanks to consumers' out-of-home lifestyles
  • Consumers seek versatile and multifunctional personal care appliances
  • Personal care appliances are easy to purchase online

PROSPECTS AND OPPORTUNITIES

  • Steady sales expected thanks to consumers' continued attention to personal grooming
  • Electrical facial cleaners set for particularly robust growth
  • New product developments will be key for players to compete

CATEGORY DATA

  • Table 154 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 155 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 158 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 160 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 161 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

AIR TREATMENT PRODUCTS IN ROMANIA

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Air treatment products is the big winner in 2023
  • Multifunctional heating/cooling air treatment products attract attention
  • Air purifiers remain in-demand with "germophobic" consumers

PROSPECTS AND OPPORTUNITIES

  • Climate change will continue to support sales, as consumers seek to regulate the temperatures in their homes
  • Energy efficiency will remain a key factor in consumers' purchasing decisions
  • Product innovation and premiumisation set to support ongoing sales

CATEGORY DATA

  • Table 167 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 168 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 175 Production of Air Conditioners: Total Volume 2018-2023
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
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