Consumer Appliances in Romania

Description

2022 sees positive sales growth across almost all categories of consumer appliances after very strong sales growth was registered at the peak of the COVID-19 pandemic toward the end of the review period. With hybrid working arrangements remaining in place, consumers continue to reallocate financial resources on improving the levels of comfort and functionality in their homes. However, growth rates see a slowdown in most categories as demand has stabilised somewhat, although value growth rates ar...

Euromonitor International's Consumer Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market's major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Product Code: WGRO

List Of Contents And Tables

EXECUTIVE SUMMARY

Consumer appliances in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2023
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2023

MARKET DATA

Table 3 Sales of Consumer Appliances by Category: Volume 2017-2022
Table 4 Sales of Consumer Appliances by Category: Value 2017-2022
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 11 Sales of Small Appliances by Category: Volume 2017-2022
Table 12 Sales of Small Appliances by Category: Value 2017-2022
Table 13 Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 14 Sales of Small Appliances by Category: % Value Growth 2017-2022
Table 15 NBO Company Shares of Major Appliances: % Volume 2018-2022
Table 16 LBN Brand Shares of Major Appliances: % Volume 2019-2022
Table 17 NBO Company Shares of Small Appliances: % Volume 2018-2022
Table 18 LBN Brand Shares of Small Appliances: % Volume 2019-2022
Table 19 Distribution of Major Appliances by Format: % Volume 2017-2022
Table 20 Distribution of Small Appliances by Format: % Volume 2017-2022
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2022-2027
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2022-2027
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2022-2027
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2022-2027
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2022-2027
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2022-2027
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2022-2027
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2022-2027
Table 29 Forecast Sales of Small Appliances by Category: Volume 2022-2027
Table 30 Forecast Sales of Small Appliances by Category: Value 2022-2027
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2022-2027
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Sustained growth in 2022 as work-from-home arrangements sharpen the focus on the home
Premiumisation remains a major trend across all refrigeration appliances categories
Retro refrigeration appliances garner much consumer attention

PROSPECTS AND OPPORTUNITIES

Sales growth to dip in an increasingly saturated category
Increased focus on connectivity likely to be seen during the forecast period
Haier's recent opening of a Romanian production plant a sign of a rising brand

CATEGORY DATA

Table 33 Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 34 Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Table 37 Sales of Freezers by Format: % Volume 2017-2022
Table 38 Sales of Freezers by Volume Capacity: % Volume 2017-2022
Table 39 Sales of Fridge Freezers by Format: % Volume 2017-2022
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2017-2022
Table 41 Sales of Fridge Freezers by Connected Appliances: % Volume 2018-2022
Table 42 Sales of Fridges by Volume Capacity: % Volume 2017-2022
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2018-2022
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2019-2022
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2018-2022
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2018-2022
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2018-2022
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2018-2022
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2017-2022
Table 50 Production of Refrigeration Appliances: Total Volume 2017-2022
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2022-2027
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2022-2027
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2022-2027
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2022-2027

HOME LAUNDRY APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Home laundry appliances continue to grow as consumers focus more on hygiene
Value sales outpace volume sales as prices of home laundry appliances rise
Increasing focus on innovation and advanced features supports value growth

PROSPECTS AND OPPORTUNITIES

High-quality appliances with useful added features set to remain in high demand
Good sales growth prospects for automatic dryers and automatic washer dryers
Potential competition from emerging laundromat format

CATEGORY DATA

Table 55 Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 56 Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Table 59 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2017-2022
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2017-2022
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2017-2022
Table 62 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2018-2022
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2018-2022
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2019-2022
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2017-2022
Table 66 Forecast Sales of Home Laundry Appliances by Category: Volume 2022-2027
Table 67 Forecast Sales of Home Laundry Appliances by Category: Value 2022-2027
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2022-2027
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2022-2027

DISHWASHERS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Growth rates slow down after several years of strong growth
Reliance on new product development remains a key feature of dishwashers
Educating the Romanian consumer

PROSPECTS AND OPPORTUNITIES

Good prospects for dishwashers due to low penetration and spreading affluence
Growth in built-in dishwashers set to outpace growth in freestanding dishwashers
Potential competition from private label, while e-commerce is set to become increasingly important for sales of dishwashers

CATEGORY DATA

Table 70 Sales of Dishwashers by Category: Volume 2017-2022
Table 71 Sales of Dishwashers by Category: Value 2017-2022
Table 72 Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 73 Sales of Dishwashers by Category: % Value Growth 2017-2022
Table 74 Sales of Dishwashers by Format: % Volume 2017-2022
Table 75 Sales of Dishwashers by Connected Appliances: % Volume 2018-2022
Table 76 NBO Company Shares of Dishwashers: % Volume 2018-2022
Table 77 LBN Brand Shares of Dishwashers: % Volume 2019-2022
Table 78 Distribution of Dishwashers by Format: % Volume 2017-2022
Table 79 Forecast Sales of Dishwashers by Category: Volume 2022-2027
Table 80 Forecast Sales of Dishwashers by Category: Value 2022-2027
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2022-2027
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2022-2027

LARGE COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Value growth outpaces volume growth as consumers favour premium brands
Sustainability key in purchasing decision
Arctic focuses on efficiency and retains leading position in 2022

PROSPECTS AND OPPORTUNITIES

Static growth slated for the category as consumers pay less attention to cooking
Built-in cooking appliances stand out for blending in better
Connected large cooking appliances set to emerge strongly

CATEGORY DATA

Table 155 Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 156 Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 157 Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 158 Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Table 159 Sales of Built-in Hobs by Format: % Volume 2017-2022
Table 160 Sales of Ovens by Connected Appliances: % Volume 2018-2022
Table 161 NBO Company Shares of Large Cooking Appliances: % Volume 2018-2022
Table 162 LBN Brand Shares of Large Cooking Appliances: % Volume 2019-2022
Table 163 NBO Company Shares of Built-in Hobs: % Volume 2018-2022
Table 164 NBO Company Shares of Ovens: % Volume 2018-2022
Table 165 NBO Company Shares of Cooker Hoods: % Volume 2018-2022
Table 166 NBO Company Shares of Built-in Cooker Hoods: % Volume 2018-2022
Table 167 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2018-2022
Table 168 NBO Company Shares of Cookers: % Volume 2018-2022
Table 169 Distribution of Large Cooking Appliances by Format: % Volume 2017-2022
Table 170 Production of Large Cooking Appliances: Total Volume 2017-2022
Table 171 Forecast Sales of Large Cooking Appliances by Category: Volume 2022-2027
Table 172 Forecast Sales of Large Cooking Appliances by Category: Value 2022-2027
Table 173 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2022-2027
Table 174 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2022-2027

MICROWAVES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Demand for microwaves declines due to widely held perception that microwaved food is unhealthy
Added features mean microwaves increasingly competing directly with ovens
Inflationary pressures contribute to strong value increase

PROSPECTS AND OPPORTUNITIES

Microwaves set to register declining sales due to high penetration and saturation
The advent of connected microwaves set to support sales growth
E-commerce set to continue to grow in importance for the retail distribution of microwaves

CATEGORY DATA

Table 83 Sales of Microwaves by Category: Volume 2017-2022
Table 84 Sales of Microwaves by Category: Value 2017-2022
Table 85 Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 86 Sales of Microwaves by Category: % Value Growth 2017-2022
Table 87 Sales of Microwaves by Connected Appliances: % Volume 2018-2022
Table 88 NBO Company Shares of Microwaves: % Volume 2018-2022
Table 89 LBN Brand Shares of Microwaves: % Volume 2019-2022
Table 90 Distribution of Microwaves by Format: % Volume 2017-2022
Table 91 Forecast Sales of Microwaves by Category: Volume 2022-2027
Table 92 Forecast Sales of Microwaves by Category: Value 2022-2027
Table 93 Forecast Sales of Microwaves by Category: % Volume Growth 2022-2027
Table 94 Forecast Sales of Microwaves by Category: % Value Growth 2022-2027

FOOD PREPARATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Positive sales growth as consumers continue to enjoy home cooking
A greater focus on premium brands as consumers prioritise quality and functionality
Greater focus on health and wellness spurs demand for juice extractors

PROSPECTS AND OPPORTUNITIES

Growth rates set to slow down as consumers return to consumer foodservice
Competition set to be seen among various food preparation appliances categories
E-commerce sales to continue rising as consumers seek value and convenience

CATEGORY DATA

Table 95 Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 96 Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 97 Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 98 Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Table 99 NBO Company Shares of Food Preparation Appliances: % Volume 2018-2022
Table 100 LBN Brand Shares of Food Preparation Appliances: % Volume 2019-2022
Table 101 Distribution of Food Preparation Appliances by Format: % Volume 2017-2022
Table 102 Forecast Sales of Food Preparation Appliances by Category: Volume 2022-2027
Table 103 Forecast Sales of Food Preparation Appliances by Category: Value 2022-2027
Table 104 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2022-2027
Table 105 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2022-2027

SMALL COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Positive growth as the home cooking trend underpins rising demand
Coffee machines continue growing at a rapid pace as coffee consumption shifts to the home
Convenience, time-saving and ease of use from the nexus of innovation

PROSPECTS AND OPPORTUNITIES

A bright future ahead for coffee machines as the gourmet experience comes home
Category sales set to continue shifting towards e-commerce
Sustainability set to become more important in purchasing decision

CATEGORY DATA

Table 106 Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 107 Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 108 Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 109 Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Table 110 Sales of Freestanding Hobs by Format: % Volume 2017-2022
Table 111 NBO Company Shares of Small Cooking Appliances: % Volume 2018-2022
Table 112 LBN Brand Shares of Small Cooking Appliances: % Volume 2019-2022
Table 113 Distribution of Small Cooking Appliances by Format: % Volume 2017-2022
Table 114 Forecast Sales of Small Cooking Appliances by Category: Volume 2022-2027
Table 115 Forecast Sales of Small Cooking Appliances by Category: Value 2022-2027
Table 116 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2022-2027
Table 117 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2022-2027

VACUUM CLEANERS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

Positive sales growth as changes in consumer attitudes continue to support sales
More convenient models among the most popular types of vacuum cleaners in 2022
Key brands respond to increasingly diverse consumer needs with new launches

PROSPECTS AND OPPORTUNITIES

Robotic vacuum cleaners poised to emerge strongly, with robust sales growth ahead
Demand set to continue shifting to innovative vacuum cleaners and premium brands
Private label set to continue gaining ground in vacuum cleaners

CATEGORY DATA

Table 118 Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 119 Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 120 Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 121 Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022
Table 122 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2018-2022
Table 123 NBO Company Shares of Vacuum Cleaners: % Volume 2018-2022
Table 124 LBN Brand Shares of Vacuum Cleaners: % Volume 2019-2022
Table 125 Distribution of Vacuum Cleaners by Format: % Volume 2017-2022
Table 126 Forecast Sales of Vacuum Cleaners by Category: Volume 2022-2027
Table 127 Forecast Sales of Vacuum Cleaners by Category: Value 2022-2027
Table 128 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2022-2027
Table 129 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2022-2027

PERSONAL CARE APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

A more open society in 2022 means rising demand for personal care appliances
Electric facial cleaners continues to register strong sales growth from a low base
E-commerce continues to grow in importance as a retrial distribution channel

PROSPECTS AND OPPORTUNITIES

Positive outlook for personal care appliances as consumers begin to socialise again
Popularity of multifunctional appliances to rise as consumers demand convenience
Oral care appliances slated for further sales growth

CATEGORY DATA

Table 130 Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 131 Sales of Personal Care Appliances by Category: Value 2017-2022
Table 132 Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 133 Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Table 134 Sales of Body Shavers by Format: % Volume 2017-2022
Table 135 Sales of Hair Care Appliances by Format: % Volume 2017-2022
Table 136 NBO Company Shares of Personal Care Appliances 2018-2022
Table 137 LBN Brand Shares of Personal Care Appliances 2019-2022
Table 138 Distribution of Personal Care Appliances by Format: % Volume 2017-2022
Table 139 Forecast Sales of Personal Care Appliances by Category: Volume 2022-2027
Table 140 Forecast Sales of Personal Care Appliances by Category: Value 2022-2027
Table 141 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2022-2027
Table 142 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2022-2027

AIR TREATMENT PRODUCTS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

A strong sales performance for air treatment products as the focus remains on the home
More attention to hygiene and air quality boosts demand for air treatment products
Sales of air treatment products via e-commerce continue to rise

PROSPECTS AND OPPORTUNITIES

The forecast period to see rising adoption of connected air treatment products
The impact of climate change on Romania's weather set to boost category sales
Demand set to coalesce around higher-quality products and premium brands

CATEGORY DATA

Table 143 Sales of Air Treatment Products by Category: Volume 2017-2022
Table 144 Sales of Air Treatment Products by Category: Value 2017-2022
Table 145 Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 146 Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Table 147 Sales of Air Conditioners by Connected Appliances: % Volume 2018-2022
Table 148 NBO Company Shares of Air Treatment Products: % Volume 2018-2022
Table 149 LBN Brand Shares of Air Treatment Products: % Volume 2019-2022
Table 150 Distribution of Air Treatment Products by Format: % Volume 2017-2022
Table 151 Forecast Sales of Air Treatment Products by Category: Volume 2022-2027
Table 152 Forecast Sales of Air Treatment Products by Category: Value 2022-2027
Table 153 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2022-2027
Table 154 Forecast Sales of Air Treatment Products by Category: % Value Growth 2022-2027

Consumer Appliances in Romania

Description

Table of Contents

Why buy this report?

TABLE OF CONTENTS

EXECUTIVE SUMMARY

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

REFRIGERATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

HOME LAUNDRY APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

DISHWASHERS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

LARGE COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

MICROWAVES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

FOOD PREPARATION APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

SMALL COOKING APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

VACUUM CLEANERS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

PERSONAL CARE APPLIANCES IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA

AIR TREATMENT PRODUCTS IN ROMANIA

KEY DATA FINDINGS

2022 DEVELOPMENTS

PROSPECTS AND OPPORTUNITIES

CATEGORY DATA