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PUBLISHER: Euromonitor International | PRODUCT CODE: 1405658

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PUBLISHER: Euromonitor International | PRODUCT CODE: 1405658

Consumer Appliances in the Philippines

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The performance of consumer appliances in the Philippines towards the end of the review period was significantly affected by high inflation in 2022, with a slightly higher inflation rate projected for 2023 as a whole. This has dampened the growth forecast for household spending by local consumers, from a high single-digit increase to a mid-single-digit increment over 2023-2026.

Euromonitor International's Consumer Appliances in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Product Code: WGPH

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Consumer appliances in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS

  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024

MARKET DATA

  • Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
  • Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
  • Table 11 Sales of Small Appliances by Category: Volume 2018-2023
  • Table 12 Sales of Small Appliances by Category: Value 2018-2023
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
  • Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
  • Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Premium models and themed design kitchen trend
  • Health and hygiene and energy remain key post-COVID-19 pandemic concerns
  • Home-based food enterprises' larger capacity needs offer benefits for local brands

PROSPECTS AND OPPORTUNITIES

  • Aspirational purchases to push sales
  • TCL could disrupt the competitive landscape
  • Companies to increase online brand engagement activities

CATEGORY DATA

  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
  • Table 37 Sales of Freezers by Format: % Volume 2018-2023
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
  • Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
  • Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
  • Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
  • Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
  • Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
  • Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028

HOME LAUNDRY APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Automatic models continue to gain favour as consumers search for higher convenience formats
  • Reopening of society provides work, school and social stimuli for purchases
  • Enhanced hygiene and sanitation and energy- and water-saving features

PROSPECTS AND OPPORTUNITIES

  • Convenience trend in washing machines to see fully automatic overtake semi-automatic in retail volume terms
  • Multifunctional, automated and energy-efficient laundry appliances to the fore
  • Domestic and Chinese brands set to disrupt the competitive landscape

CATEGORY DATA

  • Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
  • Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
  • Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
  • Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
  • Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
  • Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
  • Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
  • Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
  • Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
  • Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
  • Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
  • Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
  • Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028

DISHWASHERS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Lower prices favour freestanding models
  • Wealthy aesthetes push the rebound in the demand for built-in models
  • Table-top consolidates presence as an affordable, convenience-based and space-saving format

PROSPECTS AND OPPORTUNITIES

  • Affordability remains the key to the wider household penetration of dishwashers
  • Higher consumer interest on hygiene and cleanliness
  • Greater education on the benefits of dishwashers to stimulate interest and purchases

CATEGORY DATA

  • Table 69 Sales of Dishwashers by Category: Volume 2018-2023
  • Table 70 Sales of Dishwashers by Category: Value 2018-2023
  • Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
  • Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
  • Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
  • Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
  • Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
  • Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
  • Table 78 Production of Dishwashers: Total Volume 2018-2023
  • Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
  • Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
  • Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
  • Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028

LARGE COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Aesthetic and space concerns continue to favour built-in large cooking appliances
  • Subdued demand for more expensive types of large cooking appliances
  • Affordable options pique the interest of local consumers

PROSPECTS AND OPPORTUNITIES

  • Large cooking appliances to continue to feel the pressure from smaller appliances
  • Affordability to remain a key factor in the purchasing decisions of consumers
  • Consumers favour physical interaction and stores but retail e-commerce retains room for growth

CATEGORY DATA

  • Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
  • Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
  • Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
  • Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
  • Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
  • Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
  • Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
  • Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
  • Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
  • Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
  • Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
  • Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
  • Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
  • Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
  • Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
  • Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
  • Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028

MICROWAVES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Higher retail volume growth in 2023 as hectic consumer lifestyles become the norm
  • Multifunction microwaves gain traction
  • High energy-efficiency and aesthetics push the development of microwaves

PROSPECTS AND OPPORTUNITIES

  • Sleek designs, smart models and all-in-one function with a focus on keeping food crispy and fresh to pique the interest of consumers
  • Basic function models to continue to meet the usage needs and budgets of Filipino households
  • Retail e-commerce has room to grow through pricing and convenience

CATEGORY DATA

  • Table 103 Sales of Microwaves by Category: Volume 2018-2023
  • Table 104 Sales of Microwaves by Category: Value 2018-2023
  • Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
  • Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
  • Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
  • Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
  • Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
  • Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
  • Table 111 Production of Microwaves: Total Volume 2018-2023
  • Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
  • Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
  • Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
  • Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028

FOOD PREPARATION APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Drop in demand for blenders shapes overall performance
  • Many consumers are content with basic food preparation appliances
  • Food processors and slow juicers remain on upward demand trajectory

PROSPECTS AND OPPORTUNITIES

  • Health and wellness trend to spike sales of slow juicers
  • Heavy discounts, bundling, and free products to help stimulate demand
  • Online spaces to remain a focus for players

CATEGORY DATA

  • Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
  • Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
  • Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
  • Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
  • Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
  • Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
  • Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
  • Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
  • Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
  • Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028

SMALL COOKING APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Dynamism of air fryers ensures light fryers continues to post the fastest retail volume growth
  • More affordable and unbranded options in the market, but safety concerns remain constant
  • Coffee machines and rice cookers continue to gain momentum

PROSPECTS AND OPPORTUNITIES

  • Small cooking appliances benefit from relatively short replacement cycles
  • Rice cookers and freestanding hobs to remain staple appliances
  • Air fryers to continue to gain momentum through healthy eating and innovation trends

CATEGORY DATA

  • Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
  • Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
  • Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
  • Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
  • Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
  • Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
  • Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
  • Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
  • Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
  • Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
  • Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028

VACUUM CLEANERS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Fast volume sales growth amid higher awareness of hygiene and cleanliness
  • Retail e-commerce responds to the need to widen the audience with more affordable prices
  • Automation and smart connectivity features push robotic vacuum cleaners

PROSPECTS AND OPPORTUNITIES

  • Busy lifestyles to increase the demand for robotic vacuum cleaners
  • Both the offer and competition are expected to intensify over the forecast period
  • Retail e-commerce to become a major platform for vacuum cleaners

CATEGORY DATA

  • Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
  • Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
  • Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
  • Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
  • Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
  • Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
  • Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
  • Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
  • Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
  • Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
  • Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028

PERSONAL CARE APPLIANCES IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Lower-priced brands and unbranded offers push demand in a tough economic climate, but there is room for innovation and upgrades
  • Rising use of grooming products as consumers resume out-of-home lifestyles
  • The electric format continues to gain traction in toothbrush units

PROSPECTS AND OPPORTUNITIES

  • Affordability remains a watchword but premiumisation is anticipated
  • Increasing education on hygiene and personal grooming to spur the demand for personal care appliances
  • Retail e-commerce to gain traction as a go-to channel

CATEGORY DATA

  • Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
  • Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
  • Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
  • Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
  • Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
  • Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
  • Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
  • Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
  • Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
  • Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
  • Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
  • Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
  • Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028

AIR TREATMENT PRODUCTS IN THE PHILIPPINES

KEY DATA FINDINGS

2023 DEVELOPMENTS

  • Hot weather boosts retail volume sales in 2023
  • Energy-efficiency and design inform purchasing decisions and new product development
  • Innovation strategies continue to broaden to encompass silent and enhanced hygiene features

PROSPECTS AND OPPORTUNITIES

  • Strong retail volume growth performance projected for air treatment products
  • Clever and easy-to-install designs for air conditioners
  • Players need to focus on energy-efficiency in new product development and messaging

CATEGORY DATA

  • Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
  • Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
  • Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
  • Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
  • Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
  • Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
  • Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
  • Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
  • Table 172 Production of Air Conditioners: Total Volume 2018-2023
  • Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
  • Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
  • Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
  • Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
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+1-860-674-8796

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