PUBLISHER: Euromonitor International | PRODUCT CODE: 1188035
PUBLISHER: Euromonitor International | PRODUCT CODE: 1188035
The COVID-19 pandemic has changed oral care: from being an essential category, oral care is now seen as an extension to overall health and beauty. Value-added products will drive growth in developed markets, while emerging markets will see consumers adding new products to their oral care regime. Evolving demographics provide opportunities for specific positioning. Sustainability and wellness will characterise innovation in packaging and formulations, with waterless oral care developing.
Euromonitor International's Reinventing Oral Care global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Introduction
State of the industry
Category prospects
Competitive landscape
Top trends shaping oral care
Oral care market attractiveness scorecard
Conclusion