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Market Research Report

Soft Drinks in India

Published by Euromonitor International Product code 120773
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Soft Drinks in India
Published: December 19, 2019 Content info:
Description

The Indian soft drinks market is a site of considerable activity, influenced by rising health-consciousness and the changing lifestyles of young urban consumers. No category is left untouched by the health and wellness trend, from the addition of real fruit juice to products in carbonates and concentrates to an emphasis on the naturalness of ingredients in juice, bottled water and RTD tea. The growing emphasis on regular exercise, underpinned by increasing health-awareness.

Euromonitor International's ‘ Soft Drinks in India report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2014-2018), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Soft Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: SDIN

TABLE OF CONTENTS

EXECUTIVE SUMMARY

  • Rising health-awareness reshaping demand
  • Increasing adoption of "hyperlocal" strategies
  • Considerable activity as players work to adapt offers to evolving demand trends
  • NPD targeting health and wellness, and local preferences
  • Health and wellness set to be a key influence on forecast period performance

MARKET DATA

  • Table 1. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
  • Table 2. Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
  • Table 3. Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
  • Table 4. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
  • Table 5. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
  • Table 6. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
  • Table 7. Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
  • Table 8. Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
  • Table 9. Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
  • Table 10. Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
  • Table 11. Off-trade Sales of Soft Drinks by Category: Value 2014-2019
  • Table 12. Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
  • Table 13. NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
  • Table 14. LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
  • Table 15. NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 16. LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 17. NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
  • Table 18. LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
  • Table 19. NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
  • Table 20. LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
  • Table 21. Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
  • Table 22. Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
  • Table 23. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
  • Table 24. Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
  • Table 25. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
  • Table 26. Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
  • Table 27. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
  • Table 28. Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
  • Table 29. Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
  • Table 30. Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024

APPENDIX

  • Fountain sales in India

Trends

SOURCES

  • Summary 1. Research Sources

PROSPECTS

HEADLINES

PROSPECTS

  • Strong demand underpinned by lack of access to safe water
  • Hectic lifestyles support demand for on-the-go bottled water
  • Rapid expansion of the product offer

COMPETITIVE LANDSCAPE

  • A fragmented category
  • Coca-Cola adopting "hyperlocal" strategy in bottled water
  • Bisleri working to counter impact of lookalike rivals

CATEGORY DATA

  • Table 31. Off-trade Sales of Bottled Water by Category: Volume 2014-2019
  • Table 32. Off-trade Sales of Bottled Water by Category: Value 2014-2019
  • Table 33. Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
  • Table 34. Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
  • Table 35. NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
  • Table 36. LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
  • Table 37. NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
  • Table 38. LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
  • Table 39. Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
  • Table 40. Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
  • Table 41. Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
  • Table 42. Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Continued expansion, but the category faces significant obstacles
  • Carbonates manufacturers adapting offer to health trends
  • Expanding range of sugar-free products

COMPETITIVE LANDSCAPE

  • Leaders expand portfolios
  • Coca-Cola focuses on younger consumers
  • PepsiCo targets Generation Z with Swag campaign

CATEGORY DATA

  • Table 43. Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
  • Table 44. Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
  • Table 45. Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
  • Table 46. Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
  • Table 47. Off-trade Sales of Carbonates by Category: Volume 2014-2019
  • Table 48. Off-trade Sales of Carbonates by Category: Value 2014-2019
  • Table 49. Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
  • Table 50. Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
  • Table 51. Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
  • Table 52. NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
  • Table 53. LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
  • Table 54. NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
  • Table 55. LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
  • Table 56. Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
  • Table 57. Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
  • Table 58. Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
  • Table 59. Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Out of sync with prevailing demand trends
  • Manufacturers working to modernise offer
  • Ayurveda-influenced concentrates gaining in popularity

COMPETITIVE LANDSCAPE

  • New local flavours expected to contribute to growth
  • Targeting rural areas and moving beyond concentrates
  • Ayurveda-based products to grow in prominence

CATEGORY DATA

  • Concentrates Conversions
  • Summary 2. Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
    • Table 60. Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
    • Table 61. Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
    • Table 62. Off-trade Sales of Concentrates by Category: Value 2014-2019
    • Table 63. Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
    • Table 64. Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
    • Table 65. Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
    • Table 66. NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
    • Table 67. LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
    • Table 68. NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
    • Table 69. LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
    • Table 70. NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
    • Table 71. LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
    • Table 72. NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
    • Table 73. LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
    • Table 74. Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
    • Table 75. Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
    • Table 76. Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
    • Table 77. Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Higher taxation set to lead to price rises
  • Concerns about caffeine a potential obstacle
  • Reduced/no sugar variants expected to drive growth

COMPETITIVE LANDSCAPE

  • Red Bull sees off rivals
  • Potential major rivals emerging

CATEGORY DATA

  • Table 78. Off-trade Sales of Energy Drinks: Volume 2014-2019
  • Table 79. Off-trade Sales of Energy Drinks: Value 2014-2019
  • Table 80. Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
  • Table 81. Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
  • Table 82. NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
  • Table 83. LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
  • Table 84. NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
  • Table 85. LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
  • Table 86. Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
  • Table 87. Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
  • Table 88. Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
  • Table 89. Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Rising health-consciousness and demand for convenience boost juice
  • Developing ethnic flavours
  • Rising demand for not from concentrates

COMPETITIVE LANDSCAPE

  • Leaders focus on targeting local tastes
  • Leading brands focus on updating images
  • Raw Pressery aims at further expansion

CATEGORY DATA

  • Table 90. Off-trade Sales of Juice by Category: Volume 2014-2019
  • Table 91. Off-trade Sales of Juice by Category: Value 2014-2019
  • Table 92. Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
  • Table 93. Off-trade Sales of Juice by Category: % Value Growth 2014-2019
  • Table 94. Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
  • Table 95. Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
  • Table 96. Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
  • Table 97. NBO Company Shares of Off-trade Juice: % Volume 2015-2019
  • Table 98. LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
  • Table 99. NBO Company Shares of Off-trade Juice: % Value 2015-2019
  • Table 100. LBN Brand Shares of Off-trade Juice: % Value 2016-2019
  • Table 101. Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
  • Table 102. Forecast Off-trade Sales of Juice by Category: Value 2019-2024
  • Table 103. Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
  • Table 104. Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

PROSPECTS

HEADLINES

PROSPECTS

  • RTD tea compatible with millennial demand
  • Healthy image raises RTD tea above rivals
  • Modernised image of tea contributing to positive conditions for expansion

COMPETITIVE LANDSCAPE

  • Hindustan Unilever benefits from nationwide presence
  • Rivals looking to tap into RTD tea's growth potential
  • Brewhouse targets upmarket demand

CATEGORY DATA

  • Table 105. Off-trade Sales of RTD Tea by Category: Volume 2014-2019
  • Table 106. Off-trade Sales of RTD Tea by Category: Value 2014-2019
  • Table 107. Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
  • Table 108. Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
  • Table 109. Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
  • Table 110. NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
  • Table 111. LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
  • Table 112. NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
  • Table 113. LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
  • Table 114. Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
  • Table 115. Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
  • Table 116. Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
  • Table 117. Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

HEADLINES

PROSPECTS

  • Sports drinks manufacturers need to establish more distinctive positioning
  • Threat from rival products and concerns about artificial ingredients
  • Fitness trend provides opportunity for expansion

COMPETITIVE LANDSCAPE

  • PepsiCo's Gatorade dominates sports drinks
  • Coca-Cola looking to challenge Gatorade with Powerade launch

CATEGORY DATA

  • Table 118. Off-trade Sales of Sports Drinks: Volume 2014-2019
  • Table 119. Off-trade Sales of Sports Drinks: Value 2014-2019
  • Table 120. Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
  • Table 121. Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
  • Table 122. NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
  • Table 123. LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
  • Table 124. NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
  • Table 125. LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
  • Table 126. Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
  • Table 127. Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
  • Table 128. Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
  • Table 129. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
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