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Market Research Report

Consumer Electronics in Brazil

Published by Euromonitor International Product code 126776
Published Content info 66 Pages
Delivery time: 1-2 business days
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Consumer Electronics in Brazil
Published: November 20, 2019 Content info: 66 Pages
Description

At the beginning of the year, most industries were quite confident that 2019 would be a year of strong GDP expansion, but the scenario has shifted. Even though important legislation such as pension reform was undertaken and basic credit rates slashed due to controlled inflation, consumption was quite modest with many consumers rethinking new consumption while purchasing power remains dampened. On the B2B side, the end of the Computing Law, which gave businesses the ability to purchase computers.

Euromonitor International's‘ Consumer Electronics in Brazil report’ offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: CEBR

Table of Contents

Executive Summary

  • Economic Uncertainty and Slow GDP Expansion Reduces Electronics Growth in 2019
  • Possible New Legislation Will Open the Brazilian Market
  • Connectivity and Iot Will Transform the Future of the Market
  • Omnichannel Approach Gains Essential Status for Electronics Retailers
  • Market Leaders Maintain Overall Leadership Despite Movement Within Product Categories

Market Data

  • Table 1. Sales of Consumer Electronics by Category: Volume 2014-2019
  • Table 2. Sales of Consumer Electronics by Category: Value 2014-2019
  • Table 3. Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
  • Table 4. Sales of Consumer Electronics by Category: % Value Growth 2014-2019
  • Table 5. NBO Company Shares of Consumer Electronics: % Volume 2015-2019
  • Table 6. LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
  • Table 7. Distribution of Consumer Electronics by Channel: % Volume 2014-2019
  • Table 8. Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
  • Table 9. Forecast Sales of Consumer Electronics by Category: Value 2019-2024
  • Table 10. Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
  • Table 11. Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024

Sources

    • Summary 1. Research Sources

Headlines

Prospects

  • Mobility and Performance Continue To Shape Computers and Peripherals
  • Laptops Are the Main Bet for the Industry
  • Brazilian Government Considers Cutting Taxes on Computers and Peripherals

Competitive Landscape

  • Asian and American Brands Continue To Dominate
  • Peripherals Remains Unchanged

Category Data

  • Table 12. Sales of Computers and Peripherals by Category: Volume 2014-2019
  • Table 13. Sales of Computers and Peripherals by Category: Value 2014-2019
  • Table 14. Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
  • Table 15. Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
  • Table 16. Sales of Computers by Category: Business Volume 2014-2019
  • Table 17. Sales of Computers by Category: Business Value MSP 2014-2019
  • Table 18. Sales of Computers by Category: Busines Volume Growth 2014-2019
  • Table 19. Sales of Computers by Category: Business Value MSP Growth 2014-2019
  • Table 20. Sales of Laptops by Form Factor 2018-2019
  • Table 21. Sales of Tablets by Operating System 2014-2019
  • Table 22. NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
  • Table 23. LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
  • Table 24. Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
  • Table 25. Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
  • Table 26. Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
  • Table 27. Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
  • Table 28. Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
  • Table 29. Forecast Sales of Computers by Category: Business Volume 2019-2024
  • Table 30. Forecast Sales of Computers by Category: Business Value MSP 2019-2024
  • Table 31. Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
  • Table 32. Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
  • Table 33. Forecast Sales of Laptops by Form Factor 2019-2024
  • Table 34. Forecast Sales of Tablets by Operating System 2019-2024

Headlines

Prospects

  • Brazilian Automotive Industry Bounces Back in 2019
  • Aftermarket Navigation Underperforms Another Year
  • Brazilians Continue To Invest in Better Audio Quality, Favouring Speakers

Competitive Landscape

  • Stability in In-car Entertainment Competitive Landscape

Category Data

  • Table 35. Sales of In-Car Entertainment by Category: Volume 2014-2019
  • Table 36. Sales of In-Car Entertainment by Category: Value 2014-2019
  • Table 37. Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
  • Table 38. Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
  • Table 39. NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
  • Table 40. LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
  • Table 41. Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
  • Table 42. Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
  • Table 43. Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
  • Table 44. Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
  • Table 45. Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Post-world Cup, Home Audio and Cinema Struggles in Brazil
  • Soundbars Are Able To Remain Relevant To Consumers
  • Iot and Residential Automation Can Revolutionise Home Audio and Cinema in the Future

Competitive Landscape

  • International Players Maintain Leadership
  • Sales Channels Also Impact the Category

Category Data

  • Table 46. Sales of Home Audio and Cinema by Category: Volume 2014-2019
  • Table 47. Sales of Home Audio and Cinema by Category: Value 2014-2019
  • Table 48. Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
  • Table 49. Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
  • Table 50. NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
  • Table 51. LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
  • Table 52. Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
  • Table 53. Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
  • Table 54. Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
  • Table 55. Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
  • Table 56. Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Technological Advances Shape Home Video
  • Price Drops Change the Status Quo in TVs
  • Voice Assistants the Future of TV

Competitive Landscape

  • Competition Gains Traction
  • Britania Eletrodomesticos SA Consolidates Video Players

Category Data

  • Table 57. Sales of Home Video by Category: Volume 2014-2019
  • Table 58. Sales of Home Video by Category: Value 2014-2019
  • Table 59. Sales of Home Video by Category: % Volume Growth 2014-2019
  • Table 60. Sales of Home Video by Category: % Value Growth 2014-2019
  • Table 61. Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 62. Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
  • Table 63. NBO Company Shares of Home Video: % Volume 2015-2019
  • Table 64. LBN Brand Shares of Home Video: % Volume 2016-2019
  • Table 65. Distribution of Home Video by Channel: % Volume 2014-2019
  • Table 66. Forecast Sales of Home Video by Category: Volume 2019-2024
  • Table 67. Forecast Sales of Home Video by Category: Value 2019-2024
  • Table 68. Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
  • Table 69. Forecast Sales of Home Video by Category: % Value Growth 2019-2024
  • Table 70. Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
  • Table 71. Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024

Headlines

Prospects

  • Hobbies and Professions, Photography Strengthens Among Enthusiasts
  • New Technology Shapes the Photographic Landscape
  • Sport Digital Camcorders Are Able To Grow Despite Shrinking Overall Category

Competitive Landscape

  • Competition Remains Relatively Unchallenged Overall in Digital Imaging...
  • ...however, Competition Increases in Instant Printing

Category Data

  • Table 72. Sales of Imaging Devices by Category: Volume 2014-2019
  • Table 73. Sales of Imaging Devices by Category: Value 2014-2019
  • Table 74. Sales of Imaging Devices by Category: % Volume Growth 2014-2019
  • Table 75. Sales of Imaging Devices by Category: % Value Growth 2014-2019
  • Table 76. Sales of Digital Cameras by Type: % Retail Volume 2014-2019
  • Table 77. NBO Company Shares of Imaging Devices: % Volume 2015-2019
  • Table 78. LBN Brand Shares of Imaging Devices: % Volume 2016-2019
  • Table 79. Distribution of Imaging Devices by Channel: % Volume 2014-2019
  • Table 80. Forecast Sales of Imaging Devices by Category: Volume 2019-2024
  • Table 81. Forecast Sales of Imaging Devices by Category: Value 2019-2024
  • Table 82. Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
  • Table 83. Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
  • Table 84. Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024

Headlines

Prospects

  • the Smartphones Landscape in Brazil
  • Illegal Sales of Smartphones Grow Dynamically in 2019
  • Feature Phones Become Smart

Competitive Landscape

  • Samsung Remains Leader in Smartphones Through Launches and Large Consumer Base
  • Chinese Brands Make Noise in Brazil

Category Data

  • Table 85. Sales of Mobile Phones by Category: Volume 2014-2019
  • Table 86. Sales of Mobile Phones by Category: Value 2014-2019
  • Table 87. Sales of Mobile Phones by Category: % Volume Growth 2014-2019
  • Table 88. Sales of Mobile Phones by Category: % Value Growth 2014-2019
  • Table 89. Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
  • Table 90. NBO Company Shares of Mobile Phones: % Volume 2015-2019
  • Table 91. LBN Brand Shares of Mobile Phones: % Volume 2016-2019
  • Table 92. Distribution of Mobile Phones by Channel: % Volume 2014-2019
  • Table 93. Forecast Sales of Mobile Phones by Category: Volume 2019-2024
  • Table 94. Forecast Sales of Mobile Phones by Category: Value 2019-2024
  • Table 95. Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
  • Table 96. Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
  • Table 97. Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024

Headlines

Prospects

  • Wireless Speakers Drive Up Sales of Portable Players in Brazil
  • E-readers Rebound As Physical Bookstores Close Their Doors in Brazil

Competitive Landscape

  • Harman Remains Wireless Speaker Leader
  • Amazon Completely Dominates E-readers

Category Data

  • Table 98. Sales of Portable Players by Category: Volume 2014-2019
  • Table 99. Sales of Portable Players by Category: Value 2014-2019
  • Table 100. Sales of Portable Players by Category: % Volume Growth 2014-2019
  • Table 101. Sales of Portable Players by Category: % Value Growth 2014-2019
  • Table 102. NBO Company Shares of Portable Players: % Volume 2015-2019
  • Table 103. LBN Brand Shares of Portable Players: % Volume 2016-2019
  • Table 104. Distribution of Portable Players by Channel: % Volume 2014-2019
  • Table 105. Forecast Sales of Portable Players by Category: Volume 2019-2024
  • Table 106. Forecast Sales of Portable Players by Category: Value 2019-2024
  • Table 107. Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
  • Table 108. Forecast Sales of Portable Players by Category: % Value Growth 2019-2024

Headlines

Prospects

  • Smart Wearables Gain Popularity As Industry Matures
  • Technology Pairs Up With Fashion and Luxury
  • Affordable Prices and New Players Widen Product Penetration in Brazil

Competitive Landscape

  • Apple and Samsung Closely Tied for Leadership Within Smart Wearables
  • Xiaomi Disrupts

Category Data

  • Table 109. Sales of Wearable Electronics by Category: Volume 2014-2019
  • Table 110. Sales of Wearable Electronics by Category: Value 2014-2019
  • Table 111. Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
  • Table 112. Sales of Wearable Electronics by Category: % Value Growth 2014-2019
  • Table 113. NBO Company Shares of Wearable Electronics: % Volume 2015-2019
  • Table 114. LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
  • Table 115. Distribution of Wearable Electronics by Channel: % Volume 2015-2019
  • Table 116. Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
  • Table 117. Forecast Sales of Wearable Electronics by Category: Value 2019-2024
  • Table 118. Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
  • Table 119. Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
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