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Market Research Report

Health and Wellness in Brazil

Published by Euromonitor International Product code 127953
Published Content info 94 Pages
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Health and Wellness in Brazil
Published: April 28, 2016 Content info: 94 Pages
Description

Despite Brazil's unfavourable economic situation, in 2015 the health and wellness market continued to grow in current value terms at the same pace as in 2014. It is possible to see that many of these products are already familiar and part of Brazilians' daily consumption, which means even with the shrinking available income, consumers still buy them. Downgrading to cheaper brands, however, is possible in many categories such as naturally healthy beverages, where there are plenty of players.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HWFBBR

Table of Contents

Executive Summary

  • the Overall Health and Wellness Market Remains Stable in the Country
  • Natural and Local Ingredients Are Still the Most Important Aspect in New Product Launches
  • Multinationals Continue To Dominate the Market, But New Players Gain Force
  • Modern Grocery Retailers Dominates Sales of Health and Wellness Products
  • Positive Outlook for Health and Wellness Products

Key Trends and Developments

  • Food Intolerance Products Attract Consumers Pursuing A Healthier Lifestyle
  • the Increasingly Fine Line Between Food, Beverages and Cosmetics
  • New Opportunities and Challenges for the Reinvention of Better for You Carbonates

Market Data

  • Table 1. Sales of Health and Wellness by Type: Value 2010-2015
  • Table 2. Sales of Health and Wellness by Type: % Value Growth 2010-2015
  • Table 3. Sales of Health and Wellness by Category: Value 2010-2015
  • Table 4. Sales of Health and Wellness by Category: % Value Growth 2010-2015
  • Table 5. Sales of Health and Wellness by Prime Positioning: Value 2010-2015
  • Table 6. Sales of Health and Wellness by Prime Positioning: % Value Growth 2010-2015
  • Table 7. NBO Company Shares of Health and Wellness: % Value 2011-2015
  • Table 8. LBN Brand Shares of Health and Wellness: % Value 2012-2015
  • Table 9. Distribution of Health and Wellness by Format: % Value 2010-2015
  • Table 10. Distribution of Health and Wellness by Format and Category: % Value 2015
  • Table 11. Forecast Sales of Health and Wellness by Type: Value 2015-2020
  • Table 12. Forecast Sales of Health and Wellness by Type: % Value Growth 2015-2020
  • Table 13. Forecast Sales of Health and Wellness by Category: Value 2015-2020
  • Table 14. Forecast Sales of Health and Wellness by Category: % Value Growth 2015-2020
  • Table 15. Forecast Sales of Health and Wellness by Prime Positioning: Value 2015-2020
  • Table 16. Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020

Appendix

  • National Legislation

Definitions

Sources

  • Summary 1. Research Sources

Mae Terra Produtos Naturais Ltda in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2. Mae Terra Produtos Naturais Ltda: Key Facts
  • Competitive Positioning

Usina Sao Francisco SA in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 3. Usina Sao Francisco SA: Key Facts
  • Competitive Positioning
    • Summary 4. Usina Sao Francisco SA: Competitive Position 2015

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17. Sales of BFY Beverages by Category: Value 2010-2015
  • Table 18. Sales of BFY Beverages by Category: % Value Growth 2010-2015
  • Table 19. NBO Company Shares of BFY Beverages: % Value 2011-2015
  • Table 20. LBN Brand Shares of BFY Beverages: % Value 2012-2015
  • Table 21. Distribution of BFY Beverages by Format: % Value 2010-2015
  • Table 22. Forecast Sales of BFY Beverages by Category: Value 2015-2020
  • Table 23. Forecast Sales of BFY Beverages by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24. Sales of BFY Packaged Food by Category: Value 2010-2015
  • Table 25. Sales of BFY Packaged Food by Category: % Value Growth 2010-2015
  • Table 26. NBO Company Shares of BFY Packaged Food: % Value 2011-2015
  • Table 27. LBN Brand Shares of BFY Packaged Food: % Value 2012-2015
  • Table 28. Distribution of BFY Packaged Food by Format: % Value 2010-2015
  • Table 29. Forecast Sales of BFY Packaged Food by Category: Value 2015-2020
  • Table 30. Forecast Sales of BFY Packaged Food by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31. Sales of Food Intolerance by Category: Value 2010-2015
  • Table 32. Sales of Food Intolerance by Category: % Value Growth 2010-2015
  • Table 33. NBO Company Shares of Food Intolerance: % Value 2011-2015
  • Table 34. LBN Brand Shares of Food Intolerance: % Value 2012-2015
  • Table 35. Distribution of Food Intolerance by Format: % Value 2010-2015
  • Table 36. Forecast Sales of Food Intolerance by Category: Value 2015-2020
  • Table 37. Forecast Sales of Food Intolerance by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 38. Sales of Fortified/Functional Beverages by Category: Value 2010-2015
  • Table 39. Sales of Fortified/Functional Beverages by Category: % Value Growth 2010-2015
  • Table 40. Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2010-2015
  • Table 41. Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2010-2015
  • Table 42. Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2010-2015
  • Table 43. NBO Company Shares of Fortified/Functional Beverages: % Value 2011-2015
  • Table 44. LBN Brand Shares of Fortified/Functional Beverages: % Value 2012-2015
  • Table 45. Distribution of Fortified/Functional Beverages by Format: % Value 2010-2015
  • Table 46. Forecast Sales of Fortified/Functional Beverages by Category: Value 2015-2020
  • Table 47. Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 48. Sales of Fortified/Functional Packaged Food by Category: Value 2010-2015
  • Table 49. Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2010-2015
  • Table 50. Key Functional Ingredients in Fortified/Functional Biscuits: % Value 2010-2015
  • Table 51. Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2010-2015
  • Table 52. Key Functional Ingredients in Fortified/Functional Chewing Gum: % Value 2010-2015
  • Table 53. Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2010-2015
  • Table 54. Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2010-2015
  • Table 55. Key Functional Ingredients in Fortified/Functional Milk: % Value 2010-2015
  • Table 56. Key Functional Ingredients in Fortified/Functional Dairy-based Yoghurt: % Value 2010-2015
  • Table 57. Key Functional Ingredients in Fortified/Functional Spreadable Oils and Fats: % Value 2010-2015
  • Table 58. NBO Company Shares of Fortified/Functional Packaged Food: % Value 2011-2015
  • Table 59. LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2012-2015
  • Table 60. Distribution of Fortified/Functional Packaged Food by Format: % Value 2010-2015
  • Table 61. Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2015-2020
  • Table 62. Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 63. Sales of NH Beverages by Category: Value 2010-2015
  • Table 64. Sales of NH Beverages by Category: % Value Growth 2010-2015
  • Table 65. NBO Company Shares of NH Beverages: % Value 2011-2015
  • Table 66. LBN Brand Shares of NH Beverages: % Value 2012-2015
  • Table 67. Distribution of NH Beverages by Format: % Value 2010-2015
  • Table 68. Forecast Sales of NH Beverages by Category: Value 2015-2020
  • Table 69. Forecast Sales of NH Beverages by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 70. Sales of NH Packaged Food by Category: Value 2010-2015
  • Table 71. Sales of NH Packaged Food by Category: % Value Growth 2010-2015
  • Table 72. NBO Company Shares of NH Packaged Food: % Value 2011-2015
  • Table 73. LBN Brand Shares of NH Packaged Food: % Value 2012-2015
  • Table 74. Distribution of NH Packaged Food by Format: % Value 2010-2015
  • Table 75. Forecast Sales of NH Packaged Food by Category: Value 2015-2020
  • Table 76. Forecast Sales of NH Packaged Food by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 77. Sales of Organic Beverages by Category: Value 2010-2015
  • Table 78. Sales of Organic Beverages by Category: % Value Growth 2010-2015
  • Table 79. NBO Company Shares of Organic Beverages: % Value 2011-2015
  • Table 80. LBN Brand Shares of Organic Beverages: % Value 2012-2015
  • Table 81. Distribution of Organic Beverages by Format: % Value 2010-2015
  • Table 82. Forecast Sales of Organic Beverages by Category: Value 2015-2020
  • Table 83. Forecast Sales of Organic Beverages by Category: % Value Growth 2015-2020

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 84. Sales of Organic Packaged Food by Category: Value 2010-2015
  • Table 85. Sales of Organic Packaged Food by Category: % Value Growth 2010-2015
  • Table 86. NBO Company Shares of Organic Packaged Food: % Value 2011-2015
  • Table 87. LBN Brand Shares of Organic Packaged Food: % Value 2012-2015
  • Table 88. Distribution of Organic Packaged Food by Format: % Value 2010-2015
  • Table 89. Forecast Sales of Organic Packaged Food by Category: Value 2015-2020
  • Table 90. Forecast Sales of Organic Packaged Food by Category: % Value Growth 2015-2020
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