Market Research Report
Health and Wellness in Brazil
|Published by||Euromonitor International||Product code||127953|
|Published||Content info||94 Pages
Despite Brazil's unfavourable economic situation, in 2015 the health and wellness market continued to grow in current value terms at the same pace as in 2014. It is possible to see that many of these products are already familiar and part of Brazilians' daily consumption, which means even with the shrinking available income, consumers still buy them. Downgrading to cheaper brands, however, is possible in many categories such as naturally healthy beverages, where there are plenty of players.
Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2011-2015, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.