Market Research Report
Health and Wellness in Brazil
|Published by||Euromonitor International||Product code||127953|
|Published||Content info||89 Pages
Although the country's economic situation remains very challenging and many families saw their disposable incomes continuing to shrink, health and wellness in Brazil continued to grow - albeit slower than the previous year. This demonstrates that the trend of pursuing a healthier lifestyle is in Brazil to stay, but also means consumers were more rational in their purchases, reducing consumption frequency or even looking for cheaper brands or more attractive distribution channels.
Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Health and Wellness in Brazil Registers Growth Despite Economic Crisis
Consumers Are More Sceptical and Rational in Their Purchases Challenging Healthy Brands
Multinationals Still Lead, But Small Players Are Preferred
Modern Grocery Retailers Remains the Largest Distribution Channel
A Positive Performance Is Expected Over the Forecast Period
Convenient But Healthy
Local Over International: Consumers Look for Safer Choices in Terms of Flavour Ingredients
the Evolution of the "health" Concept: Consumers Demand More Benefits Even From Mass Brands
C L Pratinha-eireli-me in Health and Wellness (brazil)
Mae Terra Produtos Naturais Ltda in Health and Wellness (brazil)