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Market Research Report

Health and Wellness in Brazil

Published by Euromonitor International Product code 127953
Published Content info 89 Pages
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Health and Wellness in Brazil
Published: May 3, 2017 Content info: 89 Pages
Description

Although the country's economic situation remains very challenging and many families saw their disposable incomes continuing to shrink, health and wellness in Brazil continued to grow - albeit slower than the previous year. This demonstrates that the trend of pursuing a healthier lifestyle is in Brazil to stay, but also means consumers were more rational in their purchases, reducing consumption frequency or even looking for cheaper brands or more attractive distribution channels.

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HWFBBR

Table of Contents

Euromonitor International

May 2017

LIST OF CONTENTS AND TABLES

Executive Summary

Health and Wellness in Brazil Registers Growth Despite Economic Crisis

Consumers Are More Sceptical and Rational in Their Purchases Challenging Healthy Brands

Multinationals Still Lead, But Small Players Are Preferred

Modern Grocery Retailers Remains the Largest Distribution Channel

A Positive Performance Is Expected Over the Forecast Period

Key Trends and Developments

Convenient But Healthy

Local Over International: Consumers Look for Safer Choices in Terms of Flavour Ingredients

the Evolution of the "health" Concept: Consumers Demand More Benefits Even From Mass Brands

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2011-2016
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2011-2016
  • Table 3 Sales of Health and Wellness by Category: Value 2011-2016
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2011-2016
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2011-2016
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2011-2016
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2012-2016
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2013-2016
  • Table 9 Distribution of Health and Wellness by Format: % Value 2011-2016
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2016
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2016-2021
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2016-2021
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2016-2021
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2016-2021
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2016-2021
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2016-2021

Appendix

National Legislation

Sources

    • Summary 1 Research Sources

C L Pratinha-eireli-me in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 2 C L Pratinha-Eireli-ME: Key Facts
  • Competitive Positioning
    • Summary 3 C L Pratinha-Eireli-ME: Competitive Position 2016

Mae Terra Produtos Naturais Ltda in Health and Wellness (brazil)

  • Strategic Direction
  • Key Facts
    • Summary 4 Mae Terra Produtos Naturais Ltda: Key Facts
  • Competitive Positioning

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2011-2016
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2011-2016
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2012-2016
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2013-2016
  • Table 21 Distribution of BFY Beverages by Format: % Value 2011-2016
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2016-2021
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2011-2016
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2011-2016
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2012-2016
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2013-2016
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2011-2016
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2016-2021
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2011-2016
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2011-2016
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2011-2016
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2011-2016
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2011-2016
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2012-2016
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2013-2016
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2011-2016
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2016-2021
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2011-2016
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2011-2016
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2011-2016
  • Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2011-2016
  • Table 45 Key Functional Ingredients in Fortified/Functional Flavoured Milk Drinks: % Value 2011-2016
  • Table 46 Key Functional Ingredients in Fortified/Functional Milk: % Value 2011-2016
  • Table 47 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2011-2016
  • Table 48 Sales of Fortified/Functional Dairy-based Yoghurt by Standard Fat vs Reduced Fat: % Value 2011-2016
  • Table 49 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2012-2016
  • Table 50 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2013-2016
  • Table 51 Distribution of Fortified/Functional Packaged Food by Format: % Value 2011-2016
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2016-2021
  • Table 53 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 54 Sales of Free From by Category: Value 2011-2016
  • Table 55 Sales of Free From by Category: % Value Growth 2011-2016
  • Table 56 Free From Lactose Dairy by Type: % Value 2011-2016
  • Table 57 NBO Company Shares of Free From: % Value 2012-2016
  • Table 58 LBN Brand Shares of Free From: % Value 2013-2016
  • Table 59 Distribution of Free From by Format: % Value 2011-2016
  • Table 60 Forecast Sales of Free From by Category: Value 2016-2021
  • Table 61 Forecast Sales of Free From by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of NH Beverages by Category: Value 2011-2016
  • Table 63 Sales of NH Beverages by Category: % Value Growth 2011-2016
  • Table 64 NBO Company Shares of NH Beverages: % Value 2012-2016
  • Table 65 LBN Brand Shares of NH Beverages: % Value 2013-2016
  • Table 66 Distribution of NH Beverages by Format: % Value 2011-2016
  • Table 67 Forecast Sales of NH Beverages by Category: Value 2016-2021
  • Table 68 Forecast Sales of NH Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 69 Sales of NH Packaged Food by Category: Value 2011-2016
  • Table 70 Sales of NH Packaged Food by Category: % Value Growth 2011-2016
  • Table 71 NBO Company Shares of NH Packaged Food: % Value 2012-2016
  • Table 72 LBN Brand Shares of NH Packaged Food: % Value 2013-2016
  • Table 73 Distribution of NH Packaged Food by Format: % Value 2011-2016
  • Table 74 Forecast Sales of NH Packaged Food by Category: Value 2016-2021
  • Table 75 Forecast Sales of NH Packaged Food by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 76 Sales of Organic Beverages by Category: Value 2011-2016
  • Table 77 Sales of Organic Beverages by Category: % Value Growth 2011-2016
  • Table 78 NBO Company Shares of Organic Beverages: % Value 2012-2016
  • Table 79 LBN Brand Shares of Organic Beverages: % Value 2013-2016
  • Table 80 Distribution of Organic Beverages by Format: % Value 2011-2016
  • Table 81 Forecast Sales of Organic Beverages by Category: Value 2016-2021
  • Table 82 Forecast Sales of Organic Beverages by Category: % Value Growth 2016-2021

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 83 Sales of Organic Packaged Food by Category: Value 2011-2016
  • Table 84 Sales of Organic Packaged Food by Category: % Value Growth 2011-2016
  • Table 85 NBO Company Shares of Organic Packaged Food: % Value 2012-2016
  • Table 86 LBN Brand Shares of Organic Packaged Food: % Value 2013-2016
  • Table 87 Distribution of Organic Packaged Food by Format: % Value 2011-2016
  • Table 88 Forecast Sales of Organic Packaged Food by Category: Value 2016-2021
  • Table 89 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2016-2021
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