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Market Research Report

Health and Wellness in Brazil

Published by Euromonitor International Product code 127953
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Health and Wellness in Brazil
Published: February 6, 2020 Content info:
Description

As the economy shows timid signs of recovery, so does consumer confidence to spend on items previously considered as non-essential. Although most Brazilians are concerned about body shape - which speaks directly to the country's more than half population with overweight problems - or interested in leading a healthier lifestyle, value growth in 2019 is slower than in the previous year. This has to do with the pursuit of a balance, where the obsession about products positioned as healthy is replac...

Euromonitor International's Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2015-2019, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: HWFBBR

Table of Contents

Euromonitor International

February 2020

LIST OF CONTENTS AND TABLES

Executive Summary

Health and Wellness Products Continue To Grow, Fuelled by Economic Recovery

They Want It All: Consumers Increasingly Prioritise Products With Multiple Benefits

Multinationals Continue To Lead Health Market in Brazil

Supermarkets and Hypermarkets Continue To Dominate Health and Wellness Sales

Flexibility: Adapting Habits and Pursuing A Balanced Lifestyle

Market Data

  • Table 1 Sales of Health and Wellness by Type: Value 2014-2019
  • Table 2 Sales of Health and Wellness by Type: % Value Growth 2014-2019
  • Table 3 Sales of Health and Wellness by Category: Value 2014-2019
  • Table 4 Sales of Health and Wellness by Category: % Value Growth 2014-2019
  • Table 5 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
  • Table 6 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
  • Table 7 NBO Company Shares of Health and Wellness: % Value 2015-2019
  • Table 8 LBN Brand Shares of Health and Wellness: % Value 2016-2019
  • Table 9 Distribution of Health and Wellness by Format: % Value 2014-2019
  • Table 10 Distribution of Health and Wellness by Format and Category: % Value 2019
  • Table 11 Forecast Sales of Health and Wellness by Type: Value 2019-2024
  • Table 12 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
  • Table 13 Forecast Sales of Health and Wellness by Category: Value 2019-2024
  • Table 14 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
  • Table 15 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
  • Table 16 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024

Sources

    • Summary 1 Research Sources

Headlines

Prospects

Category Set for Growth Over Forecast Period

New Labelling Law Potential Impacts and Sets Precedent

Bfy Beverages Continues To Lose Space To Other Hw Categories

Competitive Landscape

Coca-Cola Stabilises in Competition Against H2oh!

Clight and Fit See Growth Stall and Are Expected To Lose Share Over Forecast Period

Taste of Sweeteners Not Enjoyed by Consumers, Discouraging Them From Bfy Beverages

Category Data

  • Table 17 Sales of BFY Beverages by Category: Value 2014-2019
  • Table 18 Sales of BFY Beverages by Category: % Value Growth 2014-2019
  • Table 19 NBO Company Shares of BFY Beverages: % Value 2015-2019
  • Table 20 LBN Brand Shares of BFY Beverages: % Value 2016-2019
  • Table 21 Distribution of BFY Beverages by Format: % Value 2014-2019
  • Table 22 Forecast Sales of BFY Beverages by Category: Value 2019-2024
  • Table 23 Forecast Sales of BFY Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Sales of Bfy Packaged Food Products Increase Driven by Health Concerns and Initiatives Moved by the Government and Food Industries

Holistic Approach To Food Driving Slower Growth Rates Over the Forecast Period

Free From and Fortified/functional Taking Place of Bfy Products

Competitive Landscape

Mondelez Brasil Ltda Remains Leader As Trident Innovates

Brf SA Gains Share After Recovery Period

Recently Acquired by Lactalis, Itambe Releases Reduced Fat Condensed Milk

Category Data

  • Table 24 Sales of BFY Packaged Food by Category: Value 2014-2019
  • Table 25 Sales of BFY Packaged Food by Category: % Value Growth 2014-2019
  • Table 26 NBO Company Shares of BFY Packaged Food: % Value 2015-2019
  • Table 27 LBN Brand Shares of BFY Packaged Food: % Value 2016-2019
  • Table 28 Distribution of BFY Packaged Food by Format: % Value 2014-2019
  • Table 29 Forecast Sales of BFY Packaged Food by Category: Value 2019-2024
  • Table 30 Forecast Sales of BFY Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Demographic Factors and Habit Changes Undermine Ff Chocolate-based Flavoured Powder Drinks

Ff Energy Drinks Set for Strong Recovery Over Forecast Period

Stagnation and Other Hw Categories Undermine Ff Powder Concentrates' Performance

Competitive Landscape

Monster Stands Out Within Ff Energy Drinks

Ff Tea Desincha Rises in Brazil

Gatorade Leads Ff Sports Drinks' Value Growth

Category Data

  • Table 31 Sales of Fortified/Functional Beverages by Category: Value 2014-2019
  • Table 32 Sales of Fortified/Functional Beverages by Category: % Value Growth 2014-2019
  • Table 33 Key Functional Ingredients in Fortified/Functional Bottled Water: % Value 2014-2019
  • Table 34 Key Functional Ingredients in Fortified/Functional Nectars (25-99% juice): % Value 2014-2019
  • Table 35 Key Functional Ingredients in Fortified/Functional RTD Tea: % Value 2014-2019
  • Table 36 NBO Company Shares of Fortified/Functional Beverages: % Value 2015-2019
  • Table 37 LBN Brand Shares of Fortified/Functional Beverages: % Value 2016-2019
  • Table 38 Distribution of Fortified/Functional Beverages by Format: % Value 2014-2019
  • Table 39 Forecast Sales of Fortified/Functional Beverages by Category: Value 2019-2024
  • Table 40 Forecast Sales of Fortified/Functional Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Demanding Consumers and Holistic View About Food and Nutrition Restrict Growth of Fortified/functional

Fortified/functional To Fight "hidden Hunger"

High-protein Portable Nutrition To Meet Consumers' Demands for Health and Convenience

Competitive Landscape

in A Competitive Environment, Nestle and Danone Maintain Growth Through Innovation

Probiotics Rising To Promote Better Gut Health

Sports Nutrition Brand Integralmedica Offers Protein Bars for A Diverse Range of Consumers

Category Data

  • Table 41 Sales of Fortified/Functional Packaged Food by Category: Value 2014-2019
  • Table 42 Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2014-2019
  • Table 43 Key Functional Ingredients in Fortified/Functional Breakfast Cereals: % Value 2014-2019
  • Table 44 Key Functional Ingredients in Fortified/Functional Sugar Confectionery: % Value 2014-2019
  • Table 45 Key Functional Ingredients in Fortified/Functional Milk: % Value 2014-2019
  • Table 46 Key Functional Ingredients in Fortified/Functional Sweet Biscuits: % Value 2014-2019
  • Table 47 Sales of Fortified/Functional Yoghurt by Standard Fat vs Reduced Fat: % Value 2014-2019
  • Table 48 NBO Company Shares of Fortified/Functional Packaged Food: % Value 2015-2019
  • Table 49 LBN Brand Shares of Fortified/Functional Packaged Food: % Value 2016-2019
  • Table 50 Distribution of Fortified/Functional Packaged Food by Format: % Value 2014-2019
  • Table 51 Forecast Sales of Fortified/Functional Packaged Food by Category: Value 2019-2024
  • Table 52 Forecast Sales of Fortified/Functional Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

the Year of Free From Dairy and Free From Meat: Health and Ethical Concerns Propel Growth

Much More Than Free From, Products Offer Indulgence and Multiple Health Benefits

Free From Lactose Consolidates As Part of Major Dairy Company's Portfolio

Competitive Landscape

Danone Revamps Its Portfolio Combining Different Health and Wellness Claims With Premiumisation

Nestle Introduces New Health and Wellness Brand Into the Brazilian Market

the Search for More Ethical and Sustainable Products, From Smaller To Large Brands

Category Data

  • Table 53 Sales of Free From by Category: Value 2014-2019
  • Table 54 Sales of Free From by Category: % Value Growth 2014-2019
  • Table 55 NBO Company Shares of Free From: % Value 2015-2019
  • Table 56 LBN Brand Shares of Free From: % Value 2016-2019
  • Table 57 Distribution of Free From by Format: % Value 2014-2019
  • Table 58 Forecast Sales of Free From by Category: Value 2019-2024
  • Table 59 Forecast Sales of Free From by Category: % Value Growth 2019-2024

Headlines

Prospects

Nh Bottled Water Seen As the Healthiest Option for Hydrating

Solid Growth of Nh 100% Juice

Fruit/herbal Teas Grow Through Wellbeing Properties - Even If Not Clearly Stated

Competitive Landscape

Natural One Invests in Logistics and Maintains Strong Growth After Taking the Lead

Nh Bottled Water Remains Very Fragmented Subcategory

Branding Is As Important As Product Benefits

Category Data

  • Table 60 Sales of NH Beverages by Category: Value 2014-2019
  • Table 61 Sales of NH Beverages by Category: % Value Growth 2014-2019
  • Table 62 NBO Company Shares of NH Beverages: % Value 2015-2019
  • Table 63 LBN Brand Shares of NH Beverages: % Value 2016-2019
  • Table 64 Distribution of NH Beverages by Format: % Value 2014-2019
  • Table 65 Forecast Sales of NH Beverages by Category: Value 2019-2024
  • Table 66 Forecast Sales of NH Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

More Brazilians Switch From Highly Processed Foods To Nh Alternatives

Nh Category Will Continue To Benefit From Ongoing Health Concerns in Brazil

However, Elevated Price Points Are Still A Barrier To Entry for Consumers

Competitive Landscape

Wickbold & Nosso Pao Industrias Alimenticias Ltda Maintains Leadership and Extends Portfolio

Main Nh Segment, Bread, Is Still Dominated by Artisanal Products

More Specialised Players Continue To Grow

Category Data

  • Table 67 Sales of NH Packaged Food by Category: Value 2014-2019
  • Table 68 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
  • Table 69 NBO Company Shares of NH Packaged Food: % Value 2015-2019
  • Table 70 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
  • Table 71 Distribution of NH Packaged Food by Format: % Value 2014-2019
  • Table 72 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
  • Table 73 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024

Headlines

Prospects

Organic Beverages Remain A Very Specific Niche in the Post Crisis Due To High Prices

Benefits of Organic Beverages Are Unknown Among the General Public

Organic Beverages Production Demands Wide Investment and Industry Struggles To Ensure Return

Competitive Landscape

Native Brand Reinforces Leadership Distancing From Other Players

Cia Organica De Cafe Maintains Share Amid Fierce Competition

Small and Regional Players Losing Share

Category Data

  • Table 74 Sales of Organic Beverages by Category: Value 2014-2019
  • Table 75 Sales of Organic Beverages by Category: % Value Growth 2014-2019
  • Table 76 NBO Company Shares of Organic Beverages: % Value 2015-2019
  • Table 77 LBN Brand Shares of Organic Beverages: % Value 2016-2019
  • Table 78 Distribution of Organic Beverages by Format: % Value 2014-2019
  • Table 79 Forecast Sales of Organic Beverages by Category: Value 2019-2024
  • Table 80 Forecast Sales of Organic Beverages by Category: % Value Growth 2019-2024

Headlines

Prospects

Organic Is More Perceived As Natural Than Sustainable for Brazilian Consumers

High Unit Prices and Low Retail Availability Affect the Development of Organic Packaged Food

Organic Baby Food Shows Growth Potential Over Forecast Period

Competitive Landscape

Taeq Remains Leading Brand Benefiting From Wider Availability

Unilever's Mae Terra Launches Organic Snacks and Sustainable Packaging

Nestle Moving Towards More Natural and Sustainable Lines

Category Data

  • Table 81 Sales of Organic Packaged Food by Category: Value 2014-2019
  • Table 82 Sales of Organic Packaged Food by Category: % Value Growth 2014-2019
  • Table 83 NBO Company Shares of Organic Packaged Food: % Value 2015-2019
  • Table 84 LBN Brand Shares of Organic Packaged Food: % Value 2016-2019
  • Table 85 Distribution of Organic Packaged Food by Format: % Value 2014-2019
  • Table 86 Forecast Sales of Organic Packaged Food by Category: Value 2019-2024
  • Table 87 Forecast Sales of Organic Packaged Food by Category: % Value Growth 2019-2024
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