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Market Research Report

Tobacco in Turkey

Published by Euromonitor International Product code 136581
Published Content info 46 Pages
Delivery time: 1-2 business days
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Tobacco in Turkey
Published: July 23, 2020 Content info: 46 Pages
Description

Tobacco is expected to see a value performance which is much worse than anticipated in 2020, although this is expected to be due to price increases under the rate of inflation, as the volume growth rates in cigarettes and cigars and cigarillos are expected to see little change from the forecasts, whilst smoking tobacco is expected to see stronger volume growth than forecast. The government did not increase taxation on tobacco at the end of 2019, in a move to curb inflation, and it is uncertain i...

Euromonitor International's‘Tobacco in Turkey report’ offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Cigarettes, Cigars, Cigarillos and Smoking Tobacco, Smokeless Tobacco, E-Vapour Products and Heated Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Tobacco market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Product Code: TBTR

Table of Contents

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

The switch to fine cut tobacco and the move from illicit trade almost balance each other out

Multinationals dominate cigarettes and local players cigars, cigarillos and smoking tobacco

Growth of cigarettes set to be limited by high prices and increasing regulation

OPERATING ENVIRONMENT

Legislation

Legislative overview

    • Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

  • Table 1 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

  • Table 2 Sales of Tobacco by Category: Volume 2014-2019
  • Table 3 Sales of Tobacco by Category: Value 2014-2019
  • Table 4 Forecast Sales of Tobacco by Category: Volume 2019-2024
  • Table 5 Forecast Sales of Tobacco by Category: Value 2019-2024
  • Table 6 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
  • Table 7 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

    • Summary 2 Research Sources

HEADLINES

PRE-COVID-19 PERFORMANCE

Volume growth stimulated by lower illicit sales but hampered by price rises

The move to plain packaging comes into force, which is set to affect sales

Philip Morris maintains its lead, whilst slim cigarettes perform well for all companies

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

TAXATION AND PRICING

Taxation rates

    • Summary 3 Taxation and Duty Levies 2014-2019

Average cigarette pack price breakdown

    • Summary 4 Average Cigarette Pack Price Breakdown: Brand Examples

CATEGORY DATA

  • Table 8 Sales of Cigarettes: Volume 2014-2019
  • Table 9 Sales of Cigarettes by Category: Value 2014-2019
  • Table 10 Sales of Cigarettes: % Volume Growth 2014-2019
  • Table 11 Sales of Cigarettes by Category: % Value Growth 2014-2019
  • Table 12 Sales of Cigarettes by Blend: % Volume 2014-2019
  • Table 13 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2014-2019
  • Table 14 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2014-2019
  • Table 15 Sales of Cigarettes by Pack Size: % Volume 2014-2019
  • Table 16 Sales of Cigarettes by Price Band: % Volume 2014-2019
  • Table 17 NBO Company Shares of Cigarettes: % Volume 2015-2019
  • Table 18 LBN Brand Shares of Cigarettes: % Volume 2016-2019
  • Table 19 Sales of Cigarettes by Distribution Format: % Volume 2014-2019
  • Table 20 Illicit Trade Estimate of Cigarettes: Volume 2014-2019
  • Table 21 Forecast Sales of Cigarettes: Volume 2019-2024
  • Table 22 Forecast Sales of Cigarettes by Category: Value 2019-2024
  • Table 23 Forecast Sales of Cigarettes: % Volume Growth 2019-2024
  • Table 24 Forecast Sales of Cigarettes by Category: % Value Growth 2019-2024
  • Table 25 Forecast Sales of Cigarettes by Blend: % Volume 2019-2024
  • Table 26 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2019-2024
  • Table 27 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2019-2024
  • Table 28 Forecast Sales of Cigarettes by Pack Size: % Volume 2019-2024
  • Table 29 Forecast Sales of Cigarettes by Price Band: % Volume 2019-2024

HEADLINES

PRE-COVID-19 PERFORMANCE

Double-digit growth across the board; fine cut tobacco is particularly dynamic

Teka Puro dominates cigars and cigarillos but is challenged by players offering lower prices

Better control of illicit trade could strongly increase the sales of legal players

2020 AND BEYOND

COVID-19 impact

Affected products within cigars, cigarillos and smoking tobacco

Recovery and opportunities

CATEGORY DATA

  • Table 30 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
  • Table 31 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
  • Table 32 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
  • Table 33 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
  • Table 34 Sales of Cigars by Size: % Volume 2014-2019
  • Table 35 Sales of Cigarillos by Price Platform 2014-2019
  • Table 36 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
  • Table 37 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
  • Table 38 NBO Company Shares of Cigars: % Volume 2015-2019
  • Table 39 LBN Brand Shares of Cigars: % Volume 2016-2019
  • Table 40 NBO Company Shares of Cigarillos: % Volume 2015-2019
  • Table 41 LBN Brand Shares of Cigarillos: % Volume 2016-2019
  • Table 42 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
  • Table 43 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
  • Table 44 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
  • Table 45 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
  • Table 46 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
  • Table 47 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
  • Table 48 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
  • Table 49 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
  • Table 50 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
  • Table 51 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
  • Table 52 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
  • Table 53 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024

PROSPECTS

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